1. Typical Reader Profile – “BassLine” Magazine
Age – 16-20
Race/nationality – British, American
Gender – Male and Female
Level of education – in A – level or University
Financial Situation – Not high earners, spend on clothes, food, travel or games
Needs/Challenges – A-Levels, University, Job, car and food, family, relationships
How they use the Web – Online gaming, Facebook, Twitter, YouTube , eBay , Amazon
Motivations for Reading Base Line – It provides useful info on music, entertaining to
read, has there genre of music (according to my questionnaire). Possibly escapism.
Experience with the topic – They would have a vast experience with music and pop
stars as they would have listened to a few artists or gone to concerts, it will also be
advertised on Facebook, YouTube or Vevo.
Dreams/Aspirations – Finish education, get their field specific career,
girlfriend/boyfriend, or even family in the future
Example: This is an example
typical reader profile of NME
magazine. They go into
slightly more detail due to
their increased resources.

2. Demographic
These groups are the main sectors youths fall into, my main reader profile will consist of “Fun
seekers” and “Followers” mainly.
Free spirits: This group of people are laid back, they can be compared to new age hippies. They
would be into sex, drugs and rock ‘n’ roll. Mostly male and aged around 16. They reject marriage,
children, shopping, cosmetics and capitalism. Interested in social matters, care about the
environment.
Nesters: Want to get married as soon as possible, have children. They believe in family values,
disagree with abortion. Never tried drugs, tidy, hard working, concerned and worriers.
Funs seekers: This groups works hard and plays hard, and spends hard. The shop heavily and less are
in higher education. Appearance is very important to them and being trendy as well as designer
labels are important. This group consumes more media than any other group. Prefer magazines to
books and watch a lot of soaps as well as sports.
Leaders: School captain or leader. This groups is independent, concerned, hard working and
competitive. Career success and earning money is important. They save well but enjoy spending.
They shop for clothes and are aware of their appearance, the boys would wear aftershave and other
men's products. Not overly influenced by friends however are still sociable and go out.
Followers: They want to be ‘normal’ and fit in. They want to be like their friends, they don’t want
responsibility and standing out. They hang out at friends house with the TV, they always watch
soaps and consume nearly as much media as Fun seekers. Read loads of magazines.
Armchair labels: This group has attitude. Youngest – around 15 years old. Rebel more and try drugs.
They don’t worry about anything and they don’t believe in keeping fit or eating healthy.

3. How far do these groups fit in with your ideas about youth today?
These groups describe most of the youths today, which makes it easier for me to aim my magazine
at a certain group to enhance what content I can use to attract the audience. Still being a youth I
can relate to each group and understand why certain people fall under these groups, some groups
surprised me such as the ‘Free spirits’ however the other groups seemed to be just as the ideas I
had of youth in todays world.
How does each group get and listen to music?
The two groups I am aiming the magazine at “Fun Seekers” and “Followers” would either buy
online from “Itunes” on their mobiles or laptops or listen to the radio/ stream online from
YouTube or Spotify. This is why on the front cover of my magazine I advertised free downloads
from Itunes/Amazon which will entice the audience to purchase the magazine.
How does each group use the internet?
The “Fun seekers” are the group that consumes the most media so they would use the internet for
websites such as Facebook, Instagram, YouTube, Twitter, Tumblr and possible online shopping. The
“Followers” would mainly use the internet for social networking websites as well as YouTube. They
may also read online magazines if they are male “GQ” may be on of the websites they go on.
Knowing this, I also made a Facebook page for my magazine so the audiences can read about the
magazine online as well as offline. A website and an app was also an idea as these two groups
would be the most likely to go on both so it would be a sound plan for getting more readers as
well as attracting the current ones.
How does each group use their mobiles?
These two groups would be heavy mobile users, not necessarily for making calls, but texting ,
Whatsapp, BBM, Facebook, YouTube, Music, Gaming, Movies would be the reason they use their
mobiles so much. This can be an advantage as an app for the magazine would ensure more readers
and keep the current audiences interested, this would also set my magazine apart from the rest.