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The Rise Of

The Content
Superheroes
!

by

Hussein Hallak
How is
business
today?
ss
ine
us
B

Sell High
Give Less
Move to
Next
Buy Low
Get More
Move to
Next

Client
High
Less
Next

It’s
WAR

Low
More
Next
gh
rou
t th
Ge
nt!
clie
the
to
ss
ine
us
B
Make
sure
the c
lient
inform
is
ed
buyin
g mo
re
Business
ss
ine
us
B

tell the
client a
“little”
about
the
business
Repeat
until the
client
gets it

Business
Don’t tell the client
everything
ss
ine
us
B
Trust us!

Tell the
client
what to
think
Business
Sex
Sells
ss
ine
us
B
Babies
work
every
time
Business
Cat videos
are hot on
YouTube
ss
ine
us
B
Give the
client
something
Business
Toxic
Content
Delete Ignore Forget

Client
share share share share
share share share share
nt
lie
C
All under
control
Client
Good
Luck…
Welcome
to the real
world
T,ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo
much information
Social
Pressure
Unanswered Questions
By the time
you learn it,
it’s outdated
By the time you
move, others
already reached
By the time
you figure
it out, it’s
too late
However
you look at
it…
You need help
C
The Content Superheroes
Always There
When You
Need Them
They make it available
to you through books,
blogs, articles, youtube
videos, podcasts, eb...
Open
Conversation
Their content feels like
you are having a
conversation with them
over a warm cup of
coffee.
Deeply Care
About You
It is always about what
matters to you, how
you see things and
how you can solve
your problems.
Vulnerable
Superheroes have
weaknesses and their
share of failures.

That is why you fall in
love with them.
Always
Getting
Better
Dedicated and
committed to give
their very best, they
look for ways to do
things better.
Ask For Help
They earn your respect
by asking you to help
them get better and
they value your input
and feedback
They Are
Mobile

They are connected
and will keep you
informed. Wherever
they are, they take
you there.
Masters
Of Energy
They use every
moment to connect
with you and add
value.
Ready To
Help For No
Reason
They do not have an
agenda for “return on
help” they help you
because it is an
integral part o...
Go
Beyond Me
It’s not about them.
They go beyond and
make the connection
to what matters to
you.
Speak Up
When You
Can’t
They are the
whistleblowers on
anything that doesn’t
work with the way they
see the world.
Echo Echo
They listen intently to
the conversation, pick
up what matters and
echo it back to you,
to keep you informed.
No Safety
Net
They jump first,
think later.
Ready
Fire
Aim

They are starters, the
take action and start in
the present moment.
They can’t wait to
connect with you.
Faster Than
A Speeding
Bullet
They keep their eyes
on what matters most,
and they’re first to
engage in the
conversation.
They Don't
Make Up
Rules

They know they do
not “have to” write
every day, be online
24/7.
Deep Into
The Question
They leave no stone
unturned, and never
stop until they have
explored every angle of
the topic.
Stay Hungry
Stay Foolish
They know unless
they are enjoying
and learning, you're
not going to enjoy
and learn.
Thrive On
Collaboration
They look for
opportunities to work
with others and
collaborate to create
new spaces and
explore n...
Disable
Trends
They know trends
are better set than
followed.
In Sync &
Harmony
They are sensitive to
the pulse of the sphere
they are part of, they
harmonize and build
on it.
They Are
Leaders
They naturally step up
when they are needed.
Lead with passion and
bring the best in
others.
Stand Up For
What They
Believe
They are driven by
what they believe in.
They stand up for it,
speak up about it and
active...
C
It’s Your Turn
The Rise Of The Content Superheroes
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The Rise Of The Content Superheroes

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The Rise Of The Content Superheroes

  1. 1. The Rise Of The Content Superheroes ! by Hussein Hallak
  2. 2. How is business today?
  3. 3. ss ine us B Sell High Give Less Move to Next
  4. 4. Buy Low Get More Move to Next Client
  5. 5. High Less Next It’s WAR Low More Next
  6. 6. gh rou t th Ge nt! clie the to ss ine us B
  7. 7. Make sure the c lient inform is ed buyin g mo re Business
  8. 8. ss ine us B tell the client a “little” about the business
  9. 9. Repeat until the client gets it Business
  10. 10. Don’t tell the client everything ss ine us B
  11. 11. Trust us! Tell the client what to think Business
  12. 12. Sex Sells ss ine us B
  13. 13. Babies work every time Business
  14. 14. Cat videos are hot on YouTube ss ine us B
  15. 15. Give the client something Business
  16. 16. Toxic Content
  17. 17. Delete Ignore Forget Client
  18. 18. share share share share share share share share nt lie C
  19. 19. All under control Client
  20. 20. Good Luck…
  21. 21. Welcome to the real world
  22. 22. T,ooo,ooo,ooo,ooo,ooo,ooo ooo,ooo,ooo,ooo,ooo,ooo ooo,ooo,ooo,ooo,ooo much information
  23. 23. Social Pressure
  24. 24. Unanswered Questions
  25. 25. By the time you learn it, it’s outdated
  26. 26. By the time you move, others already reached
  27. 27. By the time you figure it out, it’s too late
  28. 28. However you look at it…
  29. 29. You need help
  30. 30. C The Content Superheroes
  31. 31. Always There When You Need Them They make it available to you through books, blogs, articles, youtube videos, podcasts, ebooks, and reports.
  32. 32. Open Conversation Their content feels like you are having a conversation with them over a warm cup of coffee.
  33. 33. Deeply Care About You It is always about what matters to you, how you see things and how you can solve your problems.
  34. 34. Vulnerable Superheroes have weaknesses and their share of failures. That is why you fall in love with them.
  35. 35. Always Getting Better Dedicated and committed to give their very best, they look for ways to do things better.
  36. 36. Ask For Help They earn your respect by asking you to help them get better and they value your input and feedback
  37. 37. They Are Mobile They are connected and will keep you informed. Wherever they are, they take you there.
  38. 38. Masters Of Energy They use every moment to connect with you and add value.
  39. 39. Ready To Help For No Reason They do not have an agenda for “return on help” they help you because it is an integral part of who they are.
  40. 40. Go Beyond Me It’s not about them. They go beyond and make the connection to what matters to you.
  41. 41. Speak Up When You Can’t They are the whistleblowers on anything that doesn’t work with the way they see the world.
  42. 42. Echo Echo They listen intently to the conversation, pick up what matters and echo it back to you, to keep you informed.
  43. 43. No Safety Net They jump first, think later.
  44. 44. Ready Fire Aim They are starters, the take action and start in the present moment. They can’t wait to connect with you.
  45. 45. Faster Than A Speeding Bullet They keep their eyes on what matters most, and they’re first to engage in the conversation.
  46. 46. They Don't Make Up Rules They know they do not “have to” write every day, be online 24/7.
  47. 47. Deep Into The Question They leave no stone unturned, and never stop until they have explored every angle of the topic.
  48. 48. Stay Hungry Stay Foolish They know unless they are enjoying and learning, you're not going to enjoy and learn.
  49. 49. Thrive On Collaboration They look for opportunities to work with others and collaborate to create new spaces and explore new topics.
  50. 50. Disable Trends They know trends are better set than followed.
  51. 51. In Sync & Harmony They are sensitive to the pulse of the sphere they are part of, they harmonize and build on it.
  52. 52. They Are Leaders They naturally step up when they are needed. Lead with passion and bring the best in others.
  53. 53. Stand Up For What They Believe They are driven by what they believe in. They stand up for it, speak up about it and actively engage people in it.
  54. 54. C It’s Your Turn

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