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Facebook Sponsored Stories Webinar
- 1. Sponsored Stories Webinar Tuesday October 18th www.adparlor.com
- 3. What is a Sponsored Story? “Something that would appear on a users news feed – turned into an ad unit”
- 4. Types of sponsored stories
- 7. Combination of a friend’s “Like” and more engaging content wrapped into one ad
- 9. Should I be using all three types of sponsored stories?
- 11. Get cheaper fans
- 12. Why do Sponsored Stories get you cheaper fans? Higher Click-Through-Rate (CTR) gets you cheaper clicks Higher Conversion Rate (CVR) gets you more for those clicks
- 13. If the ingredients are perfect Super Targeted Fan Acquisition Campaign $.08 Effective Cost Per Fan Able to achieve 0.29% CTR and 81% CVR through life of campaign
- 15. Tone –consistent & professional while personal
- 16. Length – Higher engagement with shorter posts (under 80 characters)
- 17. Timing–learn when your audience is most active! Think about time and day
- 18. Ask Questions –‘when’, ‘where’, ‘would’, ‘should’
- 21. Liked a Page post (in the last 7 days)
- 22. Voted on a question (in the last 7 days)
- 23. RSVPedto an event (in the last 7 days)
- 24. New Premium Ad Unit (AdWeek)
- 26. Cheaper way to drive new fans
- 27. Better way to engage your existing fans
- 28. They are very easy to create – so do it now!
- 29. Facebook favours sponsored stories when delivering ads