2. Myth…Twitter Is
About the Trivial

3. How Many ?
Rank: Twitter, Linked in, Facebook You
Tube?

4. How Many ?
Facebook: 200 million+
Linked In: 60 million +
Twitter: 18 million +

5. What is Twitter?
RT @stacyknows: Twitter =cocktail party,
FB =family/class reunion, LinkedIn =Biz
Expo. 4sq =is still a game

6. Twitter: Cocktail Party
Notes:
I was using
Tweepsearch to
Find local people
Check out local
Tweet up !

7. Twitter: Example

8. Twitter Recap: It’s A Dog’s
Life…
1. Are you a Poodle or a Mutt? ( Branding)
2. Show Dog? Therapy Dog? Hot Dog? (Goals)
3. Obedience Training : Sit, Stay, Play (How to’s)

9. Twitter: Personal Branding:
Google Yourself!
Who is Googling you?
What will they find?

11. Twitter Uses and Goals
Real time search job postings
Develop your personal network
Wealth of knowledge: Jobsearch, other
Follow and engage with:
Companies, recruiters, individuals, jobboards

12. Twitter is a Stream.

13. Twitter Job Search Links
Great tools and lists for job search on twitter:
http://www.job-hunt.org/executive-job-search/twitter-
toolbox.shtml
http://mashable.com/2009/03/13/twitter-jobs/
http://tweetmyjobs.com/jobsearch?keys=marketing&loc=10514
&r=10
http://www.cio.com/article/497918/Twitter_Tips_How_to_Find_J
ob_Posts_on_Twitter

14. Twitter for Job Search

15. Job Search: Hashtags
The Twitter tags most utilized by job seekers #jobs,
#job, #jobseeker, #career and #careers, says Phil
Rosenberg (@philreCareered), president of
reCareered, a career consultancy.
http://joblounge.blogspot.com/2009/06/38-job-
search-hashtags-on-twitter.html

16. How to Search, Who to
Follow
visit Twitter's advanced search engine and type in the hashtag
(#jobs) along with a keyword related to your expertise (say,
"project manager”)
@jobangels, @hashjobs, @craigslistjobs, @thejobsguy,
@losangelesEdjob @JobChicago.
@WSJCareers @danschawbel, @CareerRocketeer ,
@crisjobcoach , @kirstendixson , @meridith, @jasonalba

17. Job Search: Tweet chats
Personal Branding Tweet Chat Today at 3:00 PM EST |
Personal ...
Oct 27, 2010 ... Search Form. Personal Branding Blog –
Dan Schawbel The Personal Branding Blog offers ... How
to differentiate yourself in a competitive job market. ... I
hope you will join me in this Tweet Chat today at 3pm
EST. ...
www.personalbrandingblog.com/personal-branding-
tweet-chat-today-at-300-pm-est/

18. How To Twitter?
Build relationships, one at a time
Know, Like, Trust model:
Focus on the QUALITY of engagement
BE USEFUL, BE UNSELFISH

19. How To Twitter:
Find people in your target
Create a connection
-- Provide value, information
You follow them, they follow you, you
continue to track and engage them

20. Twitter Strategy:
Participation
It’s a Conversation!!!
It’s Personal!!!
Scott Monty for Ford…
Tweet every day! Ideally 5-6 times a
day (10-15x is better)
Continue the relationship: keep
followers engaged

21. Twitter Strategy: Targets
Define Your Target: who you will
follow, who will follow you?
-- Recruiters? Employers?
Tools:
hashtags (ie #job, #jobsearch)
Bios/Search: Tweepsearch, Twitter
search
Use Lists, etc.

22. Twitter: Roadmap
Write profile: keyword studded, picture
Define target
Who to follow
ENGAGE key individuals, build following strategically
Outreach: 5+ convo’s per week equals +20 new
relationships per month
Identify Followers with tools
Find high potential followers: use lists, #FF, #topics;

23. How To Twitter:
What is a tweet?
-- @, DM, RT
Tweetstream? Hashtag#?
Who to follow? Tweepsearch, etc
Tools? www.oneforty.com, bit.ly
Twitter client? Tweetdeck, Hootsuite,
Stay organized (use lists)

24. Twitter Tips and Tools
21 power
twitter tips

25. #1:

26. #2:

27. #3:

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35. #11:

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37. #14:

38. #15:

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41. #18:

42. #19:

43. #20:

44. #21:

45. Twitter Recap: It’s A Dog’s
Life…
1. Are you a Poodle or a Mutt? ( Branding)
2. Show Dog? Therapy Dog? Hot Dog? (Goals)
3. Obedience Training : Sit, Stay, Play (How to’s)

46. Twitter: Summary
Twitter Is Not For Everyone!
Doesn’t Scale Quickly
Have to Engage Constantly, or People
will ignore you…5+ tweets per day!!!
Be useful, be unselfish

47. Let’s Tweet!
Slideshare
http://www.slideshare.net/hurshaw1/twitter-for-
jobsearch