An updated look at the most effective way to use timeline, ads, apps and posts to maximize visibility (edgerank) for business.

1. Keeping Current With Facebook
June 8, 2012

2. “Show Us Your Roundtable Photo”
Facebook Contest!

3. OLD FB Page (bf Timeline)
www.341studios.com

4. New Timeline for Brands

5. Timeline: Critical Elements
 Cover Photo:
 1st Impression of the Brand
 Strict Rules
 Milestones: Tells the story of your Brand
 Tab Structure: The Navigation… 4 most important
features to be communicated to your fans
 About: Key information and links
 Highlights/”Pinning”: Great post? Make it stand out!
 Profile/Thumbnail: Identifies you throughout FB

6. “Prime” Real Estate:
Tabs, “About”
www.341studios.com

7. Timeline for Brands
www.341studios.com

8. Timeline for Brands

9. Add Milestones!

10. Also Add:
• Highlighted posts
• Pinned posts
www.341studios.com

11. Use A Call to Action!
www.341studios.com

12. Timeline for Brands: Custom Apps

13. Custom Apps: Why? How?
 No More Default Landing Tab
 Have a Goal:
Visitors >> Fans/Leads >> Customers >> Evangelists
 Third Party Apps: Many Choices
 DIY Template vs. Custom
 Free vs. Paid
 Contests, Email Integration,
 Fan-gated Welcome pages,
 E-commerce, more

14. Acquisition Tactics

15. Fangate
Before

16. Fangate
After

17. Fangate
Before
Fangate
After

18. Acquisition Tactics
“Fan of the Week”
Promotion

19. App Example: Offerpop
($15 per month, for pages over 100 fans)
Other Third Party Apps:
• LuJure*** (1 app free, no programming skills)
• Constant Contact*** (no programming skills)
• Wildfire App
• North Social
• Shortstack, etc.

20. Constant Contact “Social Campaigns”
BEFORE
AFTER

21. Goal: Visibility in the Newsfeed!
•“Edgerank”:
•17% Average Reach
•What Get’s Engagement?
Short Posts (70 Char.), Questions, “FITB”, “ T or F”
Videos, Photos, Links, Game-ification
• Goal: Likes, Comments, Shares

22. Engagement Techniques
Source: Kissmetrics

23. Engagement Techniques

24. People Love Pictures! > +65% more eng.

25. Facebook Insights

26. Facebook Insights
“You Can’t Improve What You Don’t Measure”
A) Measure “Likes” + 1 Measure of Virality
B) Analyze Best/Worst Performing Updates:
i.e., When? What? How Often?
 Likes: Growth Over Time
 Choose Any Measure of Virality:
PTAT = # People who engaged with your content and created
a “Story”
Engaged Users: #People who engaged in any way, “story or
no “story”
Engagement Rate: PTAT / Reach

27. 341 Studios Facebook Insights

28. 341 Studios Facebook Insights
From Pagelever.com … also check out Edgerankchecker.com

29. 341 Studios Facebook Analytics

30. Add’l Facebook Analytics
Sources: Buddy Media, Dan Zarella (The Science of Facebook)

31. NEW Facebook Ad Units
Sponsored Stories, Promoted Posts
>>Target Fans and Friends of Fans!

32. Facebook Ads: Destination Options

33. Test Creative, Segment Ads

34. Other Facebook News and Tools
- Status Update Scheduling Tool for Admins
- Mobile App for Page Admins (iphone)
- Social Plug-ins
(not new, but a “must)
- “Offers”

35. Connect With Us!
Connect with 341 Studios:
Website: http://www.341studios.com
(follow homepage links to Facebook, Twitter, Linkedin, You Tube, Blog)
Connect with Rhonda Hurwitz:
Questions? Ask me on my Facebook Page:
https://www.facebook.com/helpmerhondamarketing
More tips over at my Blog:
www.shemeansbusiness.wordpress.com
Let’s Connect: @Rhondahurwitz on Twitter, Google+, Pinterest, Linked in
www.341studios.com