A presentation outlining the challenges facing content as convergence enabled by technology such as Kindle, iPad and iPhone means people expect content to mold around their lives.

1. Strategic challenges for content creators.
http://80sactual.blogspot.com
By Markus Smet, humanshaped Ltd.

2. http://news.haverford.edu/blogs/amongfriends/files/2008/12/645px-family_watching_tv_in_the_1950s.jpg
The content revolu=on started here.

3. But we no longer accept the constraints.
http://www.flickr.com/photos/brooksjones/841290505/

4. http://www.flickr.com/photos/kayodeok/237006580/
People want to engage with their content in new situa=ons...

5. http://www.flickr.com/photos/kayodeok/237006580/
...as they move from island to island.

6. In between islands, they cocoon themselves through portable devices.

7. As they move between islands they're extending func=onal, fun and
social ac=vi=es into their journey.

8. Any=me, anywhere, anyhow has become a reality.

9. http://dotlife.files.wordpress.com/2007/08/umbrella.jpg
Your umbrella reads out the weather forecast and
traffic information before you leave the house
Everything physical can have a parallel digital existence.

10. weather =me of day precise loca=on day of the week
http://www.flickr.com/photos/gehdesigns/3885792497/
It's easy to find out people's context.

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We expect our content to fit into our lives.

12. The challenges for content
http://www.flickr.com/photos/rubio2d/3274745174/

13. http://www.flickr.com/photos/rubio2d/3274745174/
1) Mobile content isn't hands‐free, it's brain‐free.

14. http://www.flickr.com/photos/hphotography/492084359/
2) Mobile content is a doorway to a wider service

15. http://www.flickr.com/photos/lesec/91399628/
3) Content has physical boundaries.

16. http://www.flickr.com/photos/smithsonian/3567927108/
4) Mobile has gravity, bending content to your expecta=ons.

17. "To find out what to do next, call
humanshaped on 07767 865330"