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COMING
 SOON

Available Spring/Summer 2013
from McGraw Hill



                               2
FLAWS IN THE TRADITIONAL
PERFORMANCE REVIEW
THE IMPACT OF
CROWDSOURCING
HOW SOCIAL RECOGNITION
TRANSFORMS HR

                           3
About Globoforce
ABOUT GLOBOFORCE


                                      100%          100+        1.5M
 Globoforce is the leader in social   PURE                      ACTIVE
 recognition.                         SOFTWARE AS   COUNTRIES   EMPLOYEE
                                      A SERVICE                 USERS
 Our clients get results—dramatic
 improvements in employee
 engagement, employee retention
 and measurable adoption of
 corporate culture.                   25M+          1-3         10+%
                                                                INCREASES IN
                                                    MONTHS TO
                                      REWARD        FULL        EMPLOYEE
                                      OPTIONS       ADOPTION    ENGAGEMENT
A PROCESS FROZEN
IN TIME

                   5
INFREQUENT
FEEDBACK
A SINGLE POINT OF
FAILURE

                    7
TEMPLATES &
TOOLS

              8
“Employees rely on constant
             feedback from
           managers to raise
MYTH         performance.”




                                     9
62%                of employees
say they don't get enough of
coaching or feedback




                                  10
POLL QUESTION:               A. Completely
                             B. Mostly
How much do employees
trust the effectiveness of   C. Barely
performance reviews?
                             D. Not at all




                                             11
“Our employees trust
       the system because it’s
          objective and the
MYTH     same for everyone.”




                                 12
REVIEW OF THE ANNUAL PERFORMANCE REVIEW



REUTERS:
4 OUT OF 5 U.S. WORKERS ARE
DISSATISFIED WITH THEIR
JOB PERFORMANCE REVIEWS




                                          13
PERFORMANCE REVIEWS: THE OBJECT OF SCORN
                                                       @EmmaRWallace:
                                                       Ahh, performance           @katiemuehe:
          @nicereminders:                             review, you're killing    Ooooh! A surprise
         Feeling completely                                me here!            performance review
            dejected and                                                        at work on a Friday
         destroyed after the    @MeredithSoleau:                                    afternoon?!
            performance        There's no reason to                              Soundsgre-- no, it
          review I received    keep bringing up the         @luna624:              sounds awful,
          from the central     negative. I am 100%       I don't wanna do             actually.
         office. #killmenow     anti-performance         my performance        #PleasePassTheWine
                               review. No one likes         review self
                               them. Not even HR.       evaluation. Do. Not.
                                     #THRAC                    Want.




                                                                                                      14
“The traditional performance
        review renders an accurate
        description of the quality of
MYTH          the workforce.”




                                        15
REALITY   “Do you think the annual performance reviews
          are an accurate appraisal for employees’ work?”




                No
               45%            Yes
                              55%




                                                            16
HR Probably Hates
Review Time Too
By Eve Tahmincioglu

It’s no secret that many employees dread performance reviews. What
is surprising, however, is that the very people who help promote them
in companies dislike them too.

Nearly half of human resources managers don’t think annual
performance reviews are accurate appraisals of employee
performance, according to a recently released survey by the Society
of Human Resource Management and Globoforce, an employee
recognition company.
 http://lifeinc.today.msnbc.msn.com/_news/2012/04/19/11268867-hr-probably-
 hates-review-time-too?lite




                                                                             17
30%                 of performance reviews
ended up in decreased employee performance




Psychologists A. Kluger and A. Denisi report
completion of a meta-analysis of 607 studies of
performance evaluations

                                                  18
FLAWS IN THE TRADITIONAL
PERFORMANCE REVIEW
THE IMPACT OF
CROWDSOURCING
HOW SOCIAL RECOGNITION
TRANSFORMS HR

                           19
EVERY DAY IMPACT OF CROWDSOURCED REVIEWS
POLL QUESTION:             A. It’s the first thing I look for
                           B. I trust them a lot
How much do ratings
influence your online      C. It’s one of several factors
shopping buying habits?
                           D. I don’t trust online reviews




                                                                 21
WISDOM OF THE CROWDS & HR



                                          Wisdom of the Crowds
                                          Big data, in the form of social
                                          recognition.
                                          What WE think.




                     Manager’s Opinion
        Traditional performance review.
          What OUR MANAGER thinks.


                                                                        22
RESULTS:
                          88% Increase In
                          Recognition Satisfaction
14,500 Crewmembers
throughout the Americas


                          “   I think there are limitless things
                              you can do when you start looking at
                              what the wisdom of the crowds
                              can tell you.


                                                     Joanna Geraghty
                                  Executive VP and Chief People Officer
16% INCREASE IN ENGAGEMENT
                                                     ONE SYMANTEC CULTURE
$6.2B global software company.


                                                 “
20,500 employees in 50 countries

                                                     Our Applause recognition program with
                                                     Globoforce is fundamentally changing the
THE CHALLENGE:                                       way we're doing business at Symantec. This
                                                     is the singular program that gets the most
 Series of acquisitions doubled the company         positive play from employees.
  size, creating “culture of cultures”
 Indentify top influencers across the company
 Boost engagement to drive employee loyalty



                                                                                Tom Aurelio
                                                                 Vice President of Global HR


                                                                                                  24
FLAWS IN THE TRADITIONAL
PERFORMANCE REVIEW
THE IMPACT OF
CROWDSOURCING
HOW SOCIAL RECOGNITION
TRANSFORMS HR

                           25
“Recognition is only
       for going above and
         beyond the job.”
MYTH

                              26
RECOGNITION EXPANDS
THE WINNERS’ CIRCLE

                                                     12%

Companies with most




                              Employee Nominations
                                                     10%

improved employee                                    8%
engagement scores have                               6%
recognition programs with                            4%
weekly nominations touching                          2%
5-8% of employees
                                                     0%
                                                           1     15     29    43     57    71     85    99    113    127   141      155
                                                                                                Weeks

                                                               Number of nominations as a % of headcount over weeks since launch.



                                                                                                                                          27
A NEW
MULTI-PERSON
      REVIEW
TRUE
INFLUENCERS
CAN BE FOUND
INSTANTLY
QUESTIONS?




WWW.GLOBOFORCE.COM
WWW.GLOBOFORCE.COM/GFBLOG


                            30

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The Crowdsourced Performance Review

  • 1. 1
  • 2. COMING SOON Available Spring/Summer 2013 from McGraw Hill 2
  • 3. FLAWS IN THE TRADITIONAL PERFORMANCE REVIEW THE IMPACT OF CROWDSOURCING HOW SOCIAL RECOGNITION TRANSFORMS HR 3
  • 4. About Globoforce ABOUT GLOBOFORCE 100% 100+ 1.5M Globoforce is the leader in social PURE ACTIVE recognition. SOFTWARE AS COUNTRIES EMPLOYEE A SERVICE USERS Our clients get results—dramatic improvements in employee engagement, employee retention and measurable adoption of corporate culture. 25M+ 1-3 10+% INCREASES IN MONTHS TO REWARD FULL EMPLOYEE OPTIONS ADOPTION ENGAGEMENT
  • 7. A SINGLE POINT OF FAILURE 7
  • 9. “Employees rely on constant feedback from managers to raise MYTH performance.” 9
  • 10. 62% of employees say they don't get enough of coaching or feedback 10
  • 11. POLL QUESTION: A. Completely B. Mostly How much do employees trust the effectiveness of C. Barely performance reviews? D. Not at all 11
  • 12. “Our employees trust the system because it’s objective and the MYTH same for everyone.” 12
  • 13. REVIEW OF THE ANNUAL PERFORMANCE REVIEW REUTERS: 4 OUT OF 5 U.S. WORKERS ARE DISSATISFIED WITH THEIR JOB PERFORMANCE REVIEWS 13
  • 14. PERFORMANCE REVIEWS: THE OBJECT OF SCORN @EmmaRWallace: Ahh, performance @katiemuehe: @nicereminders: review, you're killing Ooooh! A surprise Feeling completely me here! performance review dejected and at work on a Friday destroyed after the @MeredithSoleau: afternoon?! performance There's no reason to Soundsgre-- no, it review I received keep bringing up the @luna624: sounds awful, from the central negative. I am 100% I don't wanna do actually. office. #killmenow anti-performance my performance #PleasePassTheWine review. No one likes review self them. Not even HR. evaluation. Do. Not. #THRAC Want. 14
  • 15. “The traditional performance review renders an accurate description of the quality of MYTH the workforce.” 15
  • 16. REALITY “Do you think the annual performance reviews are an accurate appraisal for employees’ work?” No 45% Yes 55% 16
  • 17. HR Probably Hates Review Time Too By Eve Tahmincioglu It’s no secret that many employees dread performance reviews. What is surprising, however, is that the very people who help promote them in companies dislike them too. Nearly half of human resources managers don’t think annual performance reviews are accurate appraisals of employee performance, according to a recently released survey by the Society of Human Resource Management and Globoforce, an employee recognition company. http://lifeinc.today.msnbc.msn.com/_news/2012/04/19/11268867-hr-probably- hates-review-time-too?lite 17
  • 18. 30% of performance reviews ended up in decreased employee performance Psychologists A. Kluger and A. Denisi report completion of a meta-analysis of 607 studies of performance evaluations 18
  • 19. FLAWS IN THE TRADITIONAL PERFORMANCE REVIEW THE IMPACT OF CROWDSOURCING HOW SOCIAL RECOGNITION TRANSFORMS HR 19
  • 20. EVERY DAY IMPACT OF CROWDSOURCED REVIEWS
  • 21. POLL QUESTION:  A. It’s the first thing I look for  B. I trust them a lot How much do ratings influence your online  C. It’s one of several factors shopping buying habits?  D. I don’t trust online reviews 21
  • 22. WISDOM OF THE CROWDS & HR Wisdom of the Crowds Big data, in the form of social recognition. What WE think. Manager’s Opinion Traditional performance review. What OUR MANAGER thinks. 22
  • 23. RESULTS: 88% Increase In Recognition Satisfaction 14,500 Crewmembers throughout the Americas “ I think there are limitless things you can do when you start looking at what the wisdom of the crowds can tell you. Joanna Geraghty Executive VP and Chief People Officer
  • 24. 16% INCREASE IN ENGAGEMENT ONE SYMANTEC CULTURE $6.2B global software company. “ 20,500 employees in 50 countries Our Applause recognition program with Globoforce is fundamentally changing the THE CHALLENGE: way we're doing business at Symantec. This is the singular program that gets the most  Series of acquisitions doubled the company positive play from employees. size, creating “culture of cultures”  Indentify top influencers across the company  Boost engagement to drive employee loyalty Tom Aurelio Vice President of Global HR 24
  • 25. FLAWS IN THE TRADITIONAL PERFORMANCE REVIEW THE IMPACT OF CROWDSOURCING HOW SOCIAL RECOGNITION TRANSFORMS HR 25
  • 26. “Recognition is only for going above and beyond the job.” MYTH 26
  • 27. RECOGNITION EXPANDS THE WINNERS’ CIRCLE 12% Companies with most Employee Nominations 10% improved employee 8% engagement scores have 6% recognition programs with 4% weekly nominations touching 2% 5-8% of employees 0% 1 15 29 43 57 71 85 99 113 127 141 155 Weeks Number of nominations as a % of headcount over weeks since launch. 27