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Breaking down cultural
barriers on your distributed
team
1. About Hugo
2. Why culture matters
3. Cultural challenges
4. What to do?
About
Hugo
2004: TRIP TO INDIA
bridge-global.com
2008
INDIA
Ekipa.co/ebooks
Ekipa.co/academy
The European
Market
Why culture
matters
What is “culture”?
Ideas, customs and
social behaviours.
How we understand and
interact with our social
environment.
Expression of our values.
Country
Group
Global vs Local
Collaborative vs Competitive
Consultative vs Decisive
Task-oriented vs Relationship-oriented
Keeping opinions to yourself vs Voicing your opinion
Agreeable vs Willing to disagree
Question authority vs Do as you’re told
Culture affects teamwork
The European
Market
Cultural
challenges in
distributed
teams
43% of teams with 16+
locations report they never
have issues because of culture!
Survey
The more distributed the team,
the more engaged the leaders
Survey
Trust is not the problem
Survey
How often do you physically
(want to) meet
Poll
Miscommunication about
requirements
Issue # 1
Time zones
Issue # 2
Language
Issue # 3
Different views on quality
Issue # 4
Different perception of
deadlines
Issue # 5
The European
Market
What to do
about it?
Empathy
The culture canvas
The distributed team canvas
get in touch
www.hugomesser.com
hugo@ekipa.co
@hugomesser
culture
How to manage cultural differences?
Culture
canvas
Ice
breakers
training
Discuss
‘time’
Intercultural
ambassador
Team spirit
How do we become ‘one team’?
Retro
spectives
Training
as team
Equal
input
Team
canvas
Moving
motivators
Gather
often
How do we take a project from A to Z?
process
Agile &
scrum
Active
role of
PO
Proxy
PO
Full team
demo
Coding
standards
When and how will we meet?
Communication rhythm
Meeting
facilitator
Use
agenda’s
Do the
daily
standup
Retro:
Board +
actions
Knowledge transfer
How do we make everyone familiar with our product?
Product
videos
Online
wiki
User
talks
Trips
onshore

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Breaking down cultural barriers on your distributed team