Nominee for The Digital Insurer's Asian Start Up InsurTech Award

1. Engage for Life

2. Daily Actions and long-term Habits are the
problem…. and the solution
The benefits and ROI are there for the taking
It’s NOT a medical & sickness problem

3. LifeIQ draws on the
applied sciences of
Motivational and
Self-determination,
replicated in
thousands of studies
since 1987.
Novelty
ComplexityMastery
Discover
Share
Relate
A(Like)Follow
Thrive
Move
FuelFeel
Flow
Discover Share
Thrive
Autonomy,
Mastery and
Purpose.
Applied Neuroscience Model

4. Actuarial Habits Model
(Health At Work Actuaries)
Nutrition
Sleep
Hygiene
Meditate
Health
Happiness
Acts of
Attention
Foster
Relationships
Acts of
Kindness
Security
Save
Money
Insure
Risks
Manage
Debt
Pivotal
Habits
Exercise
Integrate
positive
habits into all
levels of the
organisation,
starting with
leaders.

5. Get Real ROI: Actuarial Research
Dose (Inputs)
Value (Outcomes for Stakeholders)
AbsenteeismSick Care
Costs
Presenteeism MortalityExercise
Healthy
Eating
Sleep
Quitting
Smoking
Stress
Management
Drug
Therapy
Units per Man
Hour
Decision Making &
Executive Function
Error Rates Stamina
Employers > Productivity
Insurers > Costs & Growth
People > Life Quality
Obesity
Blood Sugar Cholesterol
Hypertension Cancer
Diabetes
Fatigue
Heart Disease
Scientific, actuarial programme and product design. Evidence over Eminence.

6. Solution Outline
• Engage with the customer
• Customer centricity in real life
• Digital engagement and behavioural economics
• Earn trust through authentic value-add
• Gain live data and actionable insights
• Manage key business metrics: retention, selection,
risk and cost
• Build brand loyalty and advocacy
• Innovate and design new solutions
• Retain and gain market share
• Improve risk performance

8. Responsive Web: desk, tablet & phone

9. Mobile-Centric Delivering what customers want
● Instant gratification (compelling content)
● Quick & Easy (gets out of their way)
● “Invisible” (notifications drive engagement)
● Seamless integration (apps & devices)
● Always on (persistent login)

10. Discover Act Share RewardJoin
Build trust in
platform.
Social
Engagement
Track & Remind
Daily Actions
Personalised
Content
Initial Onboarding
Assess & Score
Discounts
& Rewards
Web or App
Groups
Join Codes
Friends
Groups
Badges
Leaderboards
Social media
Coaches
Daily Actions and
Challenges. Reminders
Link a device
Link to Apple/Android
Personalised Actions.
Novel Content
Multi Media
Related content is
linked
Discounts
& Rewards
Measure Determination
and Ability to
change.
Gather results
Report
Actionable
Insights
Personas
Actions
Preferences
Demographics
Enrolment
Insights
Design
Campaigns &
Products
Design Engagement
Campaigns,
Promotions, Products &
Services
Promote
LifeCycle
Core Web & Mobile MarketingMarketing Extension

11. Personalised dashboard

12. Key Sections: Discover

13. Key Sections: Act

14. Key Sections: Share

15. Optional Section: Reward

16. Reporting: per Employer/Product Group

17. Instant Insights per Reporting Group

18. More Reporting & Actionable Insights

19. Whats makes LifeiQ Unique?
• Strong scientific model and applied neuroscience
• Research and evidence based
• Personalised user experience based on psychographic and contextual algorithms
• Adoption-centric not compliance based
• Intrinsic, not extrinsic rewards
• New age social and gaming mechanisms
• Agile, lean and adaptive IT platform
• Apple HealthKit, CareKit and Android Fit integration
• Web, tablet, mobile browser and native apps
• Strong analytics and multi-group/employer capabilities
• Proven internationally in diverse cultures and demographics
• Highly cost effective compared to legacy systems
• Not software vendors, solution architects