2. Age
What age group will your product be targeted at? Will it be
teenagers, young adults, middle aged or elderly people?
It may be a very wide audience or very specific
You must explain why you have decided upon the audience
you have chosen
3. Gender
• Will your product target a particular gender or will it target
both genders
• Why is your product suitable to the gender/s you have
specified?
4. Location
• How will your product be distributed?
• Will it a local audience, a British audience (national) or a
International audience (worldwide)
• Remember ideally you will want to eventually reach as
wide an audience as possible
5. Class
Class can be broken into the following areas:
Who will your target audience be regarding class?
Think about who would be most interested in your
product and why?
