Wanting to leave your brand mark at SXSW'18? Then come sponsor our Get Plugged In event during SXSW. It is a full tilt event that converges music, tech, marketing and VR into one big swirly of fun for nearly 2,000 attendees.

1. GET AMPED.
GET PLUGGED IN AT SXSW2018 INTERACTIVE
MARCH 12, 2018

2. [YA-LŌ] noun - In Fijian, the word yalo means soul. It’s the
origin of conscience. Spirit. Heart. Vitality. For us, that core
essence is deeply rooted in music, sports and
entertainment. We draw from those realms to create
transformative brand experiences with soul.
HI. WE’RE YALO.
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3. LET’S ROCK THIS.
Yalo transforms brands like yours by injecting soul and passion
into their digital presence. Every word, every pixel, every click
we create is purposefully crafted to inspire, entertain and
spark results.
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4. IN 5 YEARS
WE’VE DONE IT FOR
40+ CLIENTS
105+ PROJECTS
AWARD-WINNING WORK
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5. OUR APPROACH
We look to film, art, music and
sports for inspiration to solve our
clients’ marketing challenges.
Then we focus in on three key
areas to draw your customers’
attention to your brand and your
products:
Communications
What is your message?
Content
How can you best express it?
Channels
Where will it be most impactful?
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6. WHAT WE DO
From the upfront problem solving
through bringing the vision to life,
our team hits all the high notes.
Marketing Strategy
User Research • Personas •
Customer Journeys • Brand
Roadmapping
Visual & Experience Design
Theme • Tone • Attitude •
Aesthetics
Content Ideation &
Creation
Photography • Illustration •
Infographics • Video • Copy
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7. WE CAN HELP MAKE
YOUR BRAND SING
AT SXSW2018 INTERACTIVE

8. IT’S NOISY
OUT THERE.
SXSW is a great showcase for marketing and technology
professionals. But it is also a large, busy conference with over
70,000 attendees in 2017 and over 1,000 events being hosted
by other brands.
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9. EVERY MOMENT MATTERS.
To stand out, hit your audience early with a unique experience that immediately
grabs their attention amidst the sea of options that SXSW offers.
Once you have their interest, engage them with a well planned digital and
physical presence before, during and after SXSW.
To ultimately succeed, give your audience an unforgettable experience that
they will talk about for weeks after SXSW.
Will your brand be ready for SXSW?
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10. CAN YOU FEEL IT?
GET PLUGGED IN

11. GET PLUGGED IN IS AND DOES
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• Get Plugged In is a private, invite-only,
branded event hosted by Yalo at various
cities over the past 5 years.
• It is a standout experience that uniquely
blends marketing, technology and
entertainment into a branding opportunity
that makes an indelible impression on our
attendees.
• The attendees are marketers, technologists,
senior leaders (CEO’s and CMO’s), creatives,
developers, and media (Rolling Stone, radio,
etc).
• SXSW2018 will be our 11th Get Plugged In
event, and our 6th one at SXSW. Others
have been held in Atlanta, Cleveland and
Las Vegas.
• At SXSW, we are known as the event that
brings SXSW Music to the Interactive
audience.

12. GET PLUGGED IN IS AND DOES
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• Typically hosted on the last night of SXSW
Interactive, Monday March 12, 2018.
• In the heart of Austin on 6th street.
• 6000+ will register and 1500+ will attend.
• Multi-hour event with maximum brand
impressions.
• Entertainment includes:
• Must-see music that performs during
SXSW Music
• Comedians
• Artists
• Performers
• Physical branding includes postcards,
banners, swag, and mini-swag all produced
by Yalo.
• Digital branding includes email campaigns,
social content, and video all produced by
Yalo.

13. SXSW2015 GET PLUGGED IN
At SXSW2015 Interactive, Get Plugged In - “Cowbell”.
OVERVIEW
• At Bat Bar on 6th street in Austin.
• 5 Americana-style bands from around the world:
• The FutureBirds - Top 10 band to see at SXSW2015 by Rolling
Stone.
• New Madrid - Top 10 band to see at SXSW2015 by Paste Magazine.
• SWAG - Christopher Walken SNL Cowbell T-shirts and mini
cowbells.
• Giveaways - 2 guitars, a GoPro, a Drone and more!
• Promoted via print, social media and email campaigns to
sponsors’ target email lists.
• Branded video loop during the event.
RESULTS
• >250,000 impressions leading up to the event.
• 400 attendees (100 VIPs) out of 750 registrations.
• >40% post-event email engagement.
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14. SXSW2016 GET PLUGGED IN
At SXSW2016 Interactive, Get Plugged In -
“Urban”.
OVERVIEW
• Held at Bat Bar on 6th street in Austin.
• Art + Music + Engagement!
• Graffiti contest by 2 national street artists.
• 2 feature performers and a co-performance by:
• The Diabolical Biz Markie – Headliner
• Low Cut Connie - Hand picked by POTUS for his Spotify
playlist summer 2015.
• SWAG – Gold Chain T-shirts and Coasters.
• Promoted heavily via print, social media and email
campaigns to sponsors’ target email lists.
• Branded video loop during the event.
RESULTS
• >20,000 impressions during the event.
• 750 attendees out of 1550 registrations.
• >45% post-event email engagement.14

15. SXSW2017 GET PLUGGED IN
At SXSW2017 Interactive, Get Plugged In -
“Swirly”.
OVERVIEW
• At Bat Bar on 6th street in Austin.
• VR Art Show + Live VR Demos.
• 4 feature performers that headlined SXSW Music:
• Big Thief
• Little Hurricane
• Branded SWAG = Bandannas, “Swirly” Tees, Stickers,
Guitar Picks.
• $2,000 VR Package Giveaway.
• Promoted by Do512 and Austin360.
• Co-sponsored by ASUS, HTC Vive and Skullcandy.
RESULTS
• 6,200 registrations with full contact info.
• 2,000 approved.
• 1,500 attendees.
• >30% email click-through post event.15
• The Yawpers
• Chris Stalcup & The Grange

16. GET PLUGGED IN THE OTHER STUFF
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• Yalo will do all design work on printed and digital elements (email, social media, cards, etc).
All sponsors can use all invites and graphics.
• All sponsors will invite their customers and prospects individually.
• Registration is run through EventBrite.
• Event is promoted in multiple waves:
• Email campaign to start in January.
• Social Media to start in early February.
• Printed invites handed out during SXSW.
• Do512 and Austin360
• Example Run of Show (from SXSW2017)
• 6:00pmCT doors open
• 6:30pmCT – VR Art Demo
• 7:00pmCT – Big Thief
• 8:00pmCT – Little Hurricane
• 9:00pmCT – The Yawpers
• 10:00pmCT – Chris Stalcup & The Grange
• 12:00amCT event ends

17. `2018 ENTERTAINMENT OPTIONS
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18. 2018 SPONSOR PACKAGES
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2 PLATINUM SPONSORSHIPS
• Premium brand placement in
all print and digital collateral
• Dedicated SWAG giveaways
• Dedicated VIP seating area
• VIP area sponsorship
• 20 VIP tickets
• Meet and greet with the
artists
• Access to the complete
registration list of names and
contact information
• Sizzle reel provided after the
party for use in follow up
marketing
4 GOLD SPONSORSHIPS
• Secondary brand placement in
all collateral print and digital
• Group SWAG giveaways
• VIP seating area
• 10 VIP tickets
• Specialty drink sponsorship
• Access to the complete
registration list of names and
contact information
• Sizzle reel provided after the
party for use in follow up
marketing
5 SILVER SPONSORSHIPS
• Tertiary brand placement in all
collateral print and digital
• 4 VIP tickets
• Food sponsorship
• Access to the list of registered
names (no contact info)
$25k $15k $8k

19. POSSIBLE SPONSORS
19
Technology Sponsors
1. StarVR
2. BluePony
3. Go2Productions
4. FlyBits
5. HTC Vive
6. Meta
Marketing Sponsors
1. Acquia
2. Rackspace
3. Metalogix
4. Lionbridge
5. Sitecore
6. ReviewTrackers
7. UCommerce
Consumer Sponsors
1. Dr Pepper
2. Popeyes
3. Coca Cola
4. IHG
5. Twitch
6. Deep Eddy Vodka
7. Studio Movie Grill

20. VENUE1 VULCAN GAS COMPANY
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21. VENUE2 BAT BAR
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22. OUR LAST EVENT
METAFEST

23. METALOGIX METAFEST
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Microsoft Ignite is one of the year’s biggest
networking events for Metalogix. We helped the
company show off their work hard/play hard
attitude by turning up the heat on their annual
party and throwing the ultimate block party.
• 2,500 guests (800 VIP, 1700 GA)
• 4 Restaurants Ready to Rock
• STATS
• Max’s
• Der Biergarten
• Twin Smokers
• 3 National Bands & An International DJ
• Jared & The Mill, Phoenix
• Blackfoot Gypsies, Nashville
• The Yawpers, Denver
• Sam Feldt, Netherlands

24. METALOGIX METAFEST
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• NBC Last Comic Standing
Winner
• Clayton English
• 2 Chalk Artists
• 15 Game Stations + Carpool
Karaoke
• 27 Pieces of Oversized
Signage Designed &
Produced
• 4600 Pieces of Branded
Swag
• Food and Beverage

25. ARE YOU
READY TO ROCK?

26. THAT’S YALO!
THANK YOU.
INFO@DIGITALYALO.COM
PHONE: 216.533.5840
YALO SOUTH
3400 Peachtree Road
Atlanta, GA 30326
YALO NORTH
4420 Sherwin Road
Cleveland, OH 44094