Hatching of Ideas

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Ali Anani, PhD

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The presentation offers two metaphors to help businesses attract, retain and enhance their customers' loyalty. The cut flowers Vs. silk flowers and baby born Vs. baby dolls enhance our understandings of customers as regards to what delights them and causes pain to them and hence maximize their delight and minimize their pain. This should go a long way in keeping customers and building on their loyalty.

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This book is a compilation of many articles that I contributed to beBee. They represent my thinking while on the edge trying to balance my ideas or for those ideas to rearrange into new ones. The chaos of thinking might lead to the self-organization of thoughts and out of chaos may emerge new thinking. I wonder how successful I was. No matter what and even if I failed; still I enjoyed the edgy ride. I hope you do too.

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This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors. I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers. This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors. I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers.

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The shrinking of the world presents new challenges. These challenges may be approximated by the metaphor of fish living in the ocean and transferring them to a fish pond. New challenges emerges. This e-book discusses these challenges and derives managerial and leadership lessons for us to ponder on. One challenge that may be added to the ideas in the book is the challenge of bringing opposites near to each other, which lead to new combined words of opposites such as chaordic and frenemy. Our world complexity needs powerful metaphors to visualize it.

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Writing is a responsibility. An author must have a purpose why h/s writes. If I write for to gain the admiration of readers then I am self-centered. I hope I am not this type. I want to open new opportunities for my readers. I don't mean only financial opportunities. That is my least and last concern. I write to encourage the readers to have wings- one knowledge wing and a human wing so that they may fly to their dreams. This book is a compilation of my most recent posts on beBee. I consider each one of them as a pendulum. The more buzzes I write, he more pendulums I have and the more likelihood is the initiation of a new wave. Tree leaves are in fact pendulums and the wind moves the pendulums to create the sounds we hear from tree. I hope my new E-book creates pendulums of ideas to move the wind in our minds and refresh them to take life as a worthy journey. Life is only worthy if what we do is of benefit to others. It is with this hope that I am publishing this book. With my best wishes for your advancement on all fronts

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This compilation of few of my buzzes is to me is like drops of water collected together. A buzz is a drop of water and collecting drops of water together may generate new insights. A separate drop of water has no other water to adhere to or cause the formation of a surface tension. If a drop of water is frozen it doesn't produce ice flakes; drops of water do. I want to say that you may enjoy the flakes as this is my driving desire to compile several buzzes into an eBook. An individual buzz is like a tree and the collection of buzzes in an eBook is the forest. A single tree may not form a canopy; in contrast, many trees may form one. I hope that you see the canopy and enjoy the comfort it offers you. Scattered roses may produce tiny fragrance. A bundle of roses may produce far greater stronger fragrance. I hope you enjoy the fragrance and to stay away from the thorns.

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This e-book introduces and explores the "bee-flower" as a dynamic metaphor for businesses. So many new ideas surfaced out, which I am sharing with you. This e-book is a compilation of posts on the bee-flower metaphor, which received interests as evidenced by the comments on the individual posts and their wide sharing. These interests prompted me to publish this e-book, hoping that it shall be of interest to the reader.

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Scattered Roses Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about. An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away. For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident. I offer my juice of mind free for the interested reader. I hope you find the juice to your taste

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