The presentations show the validity of extending the Blue Ocean Strategy to improving customer service and the conditions to achieve this purpose.

1. Blue Ocean Strategy
of
Customer Service
Ali Anani

2. I warmly dedicate this
presentation to
ah_livia
For contributing constructive
and soul-lifting comments
always

3. The spectrum of customers
has many colors

4. Quick
judgments
High
Expectations
On
availability Quick
Quick reactions
solutions

5. Varying
Characters
Excited
Talkative
Inflat
ed
Make big Self-wrapped
issues out of like cabbage
nothing

6. Not All Customers Are the Same
Then how to
deal with
them
purposefully?

7. Use the Blue Ocean Strategy
Reduce
I add
change
Change
Eliminate
Difficult
Customers
Create
Raise

8. BOS Needs Positive Thinking

9. Enlighten your mood
before deciding to
apply BOS.
Negative moods lead to
–ve thinking and –e
actions

10. The
Bad negative
Customers option
Eliminate OR
The
Their positive
complaints option

12. Ask positive questions like:
How may I reduce the complaints?
How may I anticipate the
complaints?
What little extras that may please
the customer?
How to surprise the customer before
even he complains?
How may I best absorb the
complaints of customers?

13. How to create positive emotions so
that the client thinks positively about
us?
How creatively to make the customer
more loyal?
How to creatively convince the
customer?

14. How to turn the problem
upside down?
How to change the
perspective of the
problem?
How creatively to change
the behavior of the
customer?

15. Use metaphors to create new
perspectives

16. For example, seconds of
waiting time are like
burning coal in the
customer’s blood

17. How to reduce waiting time?
Hoe to benefit from waiting
time?
How to eliminate waiting
time? How to change waiting
time?
How to raise the benefit of
waiting time?
How to extinguish waiting
time?
How to add water to waiting
time?

18. All previous questions are derived
from the Blue Ocean Strategy

19. Blue Ocean Strategy is
applicable to customer
service

20. I could not help adding a
recent example of
What I term “Negative
Blue Ocean Strategy”

21. I flew in a country with one
airline and was scheduled to
return with a different e-ticket
with another airline company

22. It was after midnight and the
airline desk said “this is
anaTi and not anaNi”
Anani or Ananti? The cost
was high

23. The visa payment, the mobile
number and everything proved it
was a spelling mistake; yet

24. I had to buy a new ticket at
double price for making on-
the spot booking.
The Ananti ticket was useless.
Paying double price while
conceding the original cost of
the old ticket.

25. Exploiting customers
to the last drop is a
truly bad example of
Create
Blue Ocean Strategy. problems for
I call it Negative customers
Blue Ocean
Strategy Create methods
of sucking
customers’ blood
Eliminate
customer
satisfaction
Raise
customers’
frustration