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Allie Magyar
CEO, Hubb
@Event_Tribe
@hubbdotme
Simple Ways to Use Technology
to Improve Your Events
Event Manager = Event Architect
Event Technology 101
• What is Event Technology?
• Importance of Integration
• How to approach Event Technology strategically
How To Use Technology To Improve Your Events
Measure & analyze
Enhance event experience
Get organized & facilitate collaboration
Get organized & facilitate
collaboration
How Tech Can Help You Get
Organized & Collaborate
Makes it easy for remote teams or
contributors to collaborate
All documents in a single place
Easily track progress on tasks and projects
Allows automation of certain tasks
Scalable
Communication &
Collaboration Tools
Project Management
Tools
Content Management
Tools
Types of Tools in this Section
Communications &
Collaboration Tools
GET ORGANIZED & FACILITATE COLLABORATION
Slack
• Platform for team or
project-based
communications
• Super easy to use
• Great mobile app
• $0-$13 user / month
www.Slack.com
SharePoint
• Easily share
documents and
calendars with your
team
• Edit documents
online
• $5-$10 user / month
www.SharePoint.com
Google
Docs
• Essentially a free
online version of
Microsoft Office
• Good for back and
forth edits
between
individuals / teams
http://docs.google.com
PowerPoint
& OneNote
• Create timelines &
status updates
with PPT
• Use OneNote for
easily accessible
execution guides
www.PowerPoint.com
www.OneNote.com
Project Management Tools
GET ORGANIZED & FACILITATE COLLABORATION
Asana
• Create cards, lists and
boards to track projects
and tasks
• Assign tasks and subtasks
to people, who then get
email notifications and
reminders
• Designed for use by
teams
• About $8 user / month
www.Asana.com
Microsoft
Office 365
Planner
• Easily integrates
with Microsoft
products
• Best for larger,
more complex
projects
• $8.25-$12.50 user /
month
Content Management Tools
GET ORGANIZED & FACILITATE COLLABORATION
Content Management Tools
• Is what you make of
it (not necessarily a
bad thing!)
• Take care to stay
organized
• Free
Spreadsheets
& Email
• Automate many of the
complex workflows
required to collect,
manage, and market
content
• Call for papers and
grading happens in one
place
• Speakers, exhibitors, and
sponsor can update their
own information
• Connects with other tools
Hubb
www.hubb.me
Measure & Analyze
How Tech Can Help You
Measure & Analyze
Collect useable data on potential and actual
attendees
Easily see & interpret trends & preferences
Give your attendees a seamless experience
Make necessary adjustments to stay on
target
Automate time consuming tasks
Website & Registration
Data Collection
Attendee Feedback
Data Visualization
Types of Tools in this Section
Websites & Registration
Templated Website Builders Swoogo
• Pre-designed templates
• Form add-ons that can be used for registration
• Price: Free (with ads) - $38/ month
• Easy-to-use interface; don’t need to know html / CSS
• Designed specifically for events & registration
• Price: $500 - $2000 / month
Collect Data
Google Analytics TRC ScanTracker
Tech Know How:
COST: FREE COST:
Tech Know How:
ShowGizmo
Tech Know How:
COST:
Attendee Feedback
Google Forms Survey Monkey ShowGizmo
Tech Know How:
COST: FREE
Tech Know How: Tech Know How:
COST: COST:
Data Visualization
Excel Power BI
Tech Know How:
COST:
Tech Know How:
COST:
Enhance Event Experience
How Tech Can Help Enhance
the Event Experience
Keep attendees engaged
Put information in the hands of attendees
Give attendees a seamless experience
Facilitate feedback
Presentation Tools
Lead Retrieval
Mobile Apps
Types of Tools in this Section
Presentation
Tools: Glisser
• Poll and survey
audience, results
appear in presentation
in real-time
• Share presentation
slides to audience
smartphones
• Attendees can vote on
questions for Q&A
• Free (premium plans
available)
www.Glisser.com
Lead Retrieval:
TRC ShowLeads
& ScanTracker
• Easy access control
• Instant lead sources
for exhibitors
• Learn from your
data around event
experience
www.TRCBadgeRite.com
Mobile
Apps:
ShowGizmo
• Provide up-to-date
show information
• Allow attendees to
build their own
schedules
• Connect with other
attendees
www.ShowGizmo.com
How can you use tech no
matter what your skill level?
Team Organization = Workstreams
New To Tech? Try These Tools:
Tools to Organize & Collaborate Tools to Measure
& Analyze
Tools to Engage
Comfortable with Tech? Try These Tools:
Tools to Organize
& Collaborate
Tools to Measure
& Analyze
Tools to Engage
The Journey to Connected Information
Strategic Plan
Goals & Objectives
Toolsets
R&Rs
Innovate
Broadly Share
Your Plan
Choose Your
Event Tech
Partners
Implementing Technology Tools For Your Event
EventTech Questions
to Ask Yourself
1. Is it easy to use not only for myself but for my
extended team? Will this save me time and help
me be smarter about my events?
2. Does it fit my business need or have flexibility for
me to utilize in a way that makes sense? Can I
update information at 2am in a pinch if needed?
3. Do they play nice with others? Who are they
integrated with?
Key Takeaways
1. Plan in advance. Work put in up front saves you
untold hours when you are most stressed close to
the event.
2. Know which tools you'll use for what purpose and
make sure your team is 100% clear on the process.
3. Ensure your tools work easily together. There are
many best-in-breed providers the believe in
integrated technology to meet your specific
business needs.
4. Start simple and with a solid plan for implementing.
Allie Magyar
CEO, Hubb
@alliemagyar
allie@hubb.me
@swoogo @Glisser@ShowGizmo @TRCBadgeRite
@event_tribe
@hubbdotme
Q&A

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Simple Ways To Use Technology To Improve Your Event

  • 1. Allie Magyar CEO, Hubb @Event_Tribe @hubbdotme Simple Ways to Use Technology to Improve Your Events
  • 2.
  • 3.
  • 4. Event Manager = Event Architect
  • 5. Event Technology 101 • What is Event Technology? • Importance of Integration • How to approach Event Technology strategically
  • 6. How To Use Technology To Improve Your Events Measure & analyze Enhance event experience Get organized & facilitate collaboration
  • 7. Get organized & facilitate collaboration
  • 8. How Tech Can Help You Get Organized & Collaborate Makes it easy for remote teams or contributors to collaborate All documents in a single place Easily track progress on tasks and projects Allows automation of certain tasks Scalable Communication & Collaboration Tools Project Management Tools Content Management Tools Types of Tools in this Section
  • 9. Communications & Collaboration Tools GET ORGANIZED & FACILITATE COLLABORATION
  • 10. Slack • Platform for team or project-based communications • Super easy to use • Great mobile app • $0-$13 user / month www.Slack.com
  • 11. SharePoint • Easily share documents and calendars with your team • Edit documents online • $5-$10 user / month www.SharePoint.com
  • 12. Google Docs • Essentially a free online version of Microsoft Office • Good for back and forth edits between individuals / teams http://docs.google.com
  • 13. PowerPoint & OneNote • Create timelines & status updates with PPT • Use OneNote for easily accessible execution guides www.PowerPoint.com www.OneNote.com
  • 14. Project Management Tools GET ORGANIZED & FACILITATE COLLABORATION
  • 15. Asana • Create cards, lists and boards to track projects and tasks • Assign tasks and subtasks to people, who then get email notifications and reminders • Designed for use by teams • About $8 user / month www.Asana.com
  • 16. Microsoft Office 365 Planner • Easily integrates with Microsoft products • Best for larger, more complex projects • $8.25-$12.50 user / month
  • 17. Content Management Tools GET ORGANIZED & FACILITATE COLLABORATION
  • 19. • Is what you make of it (not necessarily a bad thing!) • Take care to stay organized • Free Spreadsheets & Email
  • 20. • Automate many of the complex workflows required to collect, manage, and market content • Call for papers and grading happens in one place • Speakers, exhibitors, and sponsor can update their own information • Connects with other tools Hubb www.hubb.me
  • 22. How Tech Can Help You Measure & Analyze Collect useable data on potential and actual attendees Easily see & interpret trends & preferences Give your attendees a seamless experience Make necessary adjustments to stay on target Automate time consuming tasks Website & Registration Data Collection Attendee Feedback Data Visualization Types of Tools in this Section
  • 23. Websites & Registration Templated Website Builders Swoogo • Pre-designed templates • Form add-ons that can be used for registration • Price: Free (with ads) - $38/ month • Easy-to-use interface; don’t need to know html / CSS • Designed specifically for events & registration • Price: $500 - $2000 / month
  • 24. Collect Data Google Analytics TRC ScanTracker Tech Know How: COST: FREE COST: Tech Know How: ShowGizmo Tech Know How: COST:
  • 25. Attendee Feedback Google Forms Survey Monkey ShowGizmo Tech Know How: COST: FREE Tech Know How: Tech Know How: COST: COST:
  • 26. Data Visualization Excel Power BI Tech Know How: COST: Tech Know How: COST:
  • 28. How Tech Can Help Enhance the Event Experience Keep attendees engaged Put information in the hands of attendees Give attendees a seamless experience Facilitate feedback Presentation Tools Lead Retrieval Mobile Apps Types of Tools in this Section
  • 29. Presentation Tools: Glisser • Poll and survey audience, results appear in presentation in real-time • Share presentation slides to audience smartphones • Attendees can vote on questions for Q&A • Free (premium plans available) www.Glisser.com
  • 30. Lead Retrieval: TRC ShowLeads & ScanTracker • Easy access control • Instant lead sources for exhibitors • Learn from your data around event experience www.TRCBadgeRite.com
  • 31. Mobile Apps: ShowGizmo • Provide up-to-date show information • Allow attendees to build their own schedules • Connect with other attendees www.ShowGizmo.com
  • 32. How can you use tech no matter what your skill level?
  • 33. Team Organization = Workstreams
  • 34. New To Tech? Try These Tools: Tools to Organize & Collaborate Tools to Measure & Analyze Tools to Engage
  • 35. Comfortable with Tech? Try These Tools: Tools to Organize & Collaborate Tools to Measure & Analyze Tools to Engage
  • 36.
  • 37. The Journey to Connected Information Strategic Plan Goals & Objectives Toolsets R&Rs Innovate Broadly Share Your Plan Choose Your Event Tech Partners Implementing Technology Tools For Your Event
  • 38. EventTech Questions to Ask Yourself 1. Is it easy to use not only for myself but for my extended team? Will this save me time and help me be smarter about my events? 2. Does it fit my business need or have flexibility for me to utilize in a way that makes sense? Can I update information at 2am in a pinch if needed? 3. Do they play nice with others? Who are they integrated with?
  • 39. Key Takeaways 1. Plan in advance. Work put in up front saves you untold hours when you are most stressed close to the event. 2. Know which tools you'll use for what purpose and make sure your team is 100% clear on the process. 3. Ensure your tools work easily together. There are many best-in-breed providers the believe in integrated technology to meet your specific business needs. 4. Start simple and with a solid plan for implementing.
  • 40. Allie Magyar CEO, Hubb @alliemagyar allie@hubb.me @swoogo @Glisser@ShowGizmo @TRCBadgeRite @event_tribe @hubbdotme Q&A

Notas do Editor

  1. Thank you Raime. I’m really excited to be here today with all of you to share my experience my experiences as an event manager and how event technology has helped me sleep better at night. Something I know we all want to do more of! Today, I’m going to cover different types of technology that can be helpful for event professionals, best practices, and give you some tangible next steps to get started with them. We’re going to be looking at event technology tools from several perspectives, ranging from the tech newbie to the intermediate tech user, to the tech pro! Along with the rest of the Event Tech Tribe, who we’re producing this webinar with, it is our hope that this webinar will help point the way to the tools you can use to make your events better, no matter what your level of technical proficiency.
  2. A little bit about myself and my background first. For the last 17 years I’ve managed corporate tech events around the world for Fortune 50 companies.  Everything from small intimate executive level retreats to 25,000 person citywides--and I may have been roped into my fair share of social events for friends and family as well.   All of them have one thing in common:  A MASSIVE amount of information that I'm in charge of collecting, managing and reporting up to my clients. Without technology, I wouldn’t be able to do my job as an event manager
  3. I'm also a diehard foodie who cook every chance I get, I love to drive fast and race cars (clearly I’m an adrenaline junky) and am a mom to 2 amazing wonderful kiddos who are still hellions that keep me on my toes and a husband whom I’m pretty sure still thinks he’s a kid too. I am always trying to figure out how to balance my crazy world of information overload at work and still have time to rest and recover with my family. I’ve found that I have been able to gain alot of that efficiency from making use of event technology. 
  4. I believe Event Managers are so much more than task completers; I really think of event managers as Event Architects.  When we look at events, they are a complex web of tasks and information and it takes someone with the ability to strategically think and plan to maximize the value of both the events as well as the efforts of their team.  My number one wish as a meeting planner is more time.  But often more time is hard to achieve--as we get closer to an event the workload starts to triple or quadruple.  That's why it's important for us to think ahead, in the very early planning stages, about how we can maximize the productivity of our teams and streamline tasks.     That's why I think of event managers as event architects.  We're not order takers. We’re strategic thinkers, designing how the pieces should fit together for the best possible experience. 
  5. So, let’s start by first defining what it is we’re talking about when we’re talking about “event technology”, a term that can mean many things to people. I personally see event technology as any software or app that helps events as a business move forward. I started back in the years when we managed registration for everything via a fax machine. It’s a totally different world now, and even in the last few years I’ve seen major industry shifts that allow event managers to do things we never could have dreamed of recently. One of the most important changes is the importance of best-in-breed tools that integrate well with other event technology companies. Making it easier for meeting planners to use event technology that fits the needs of their individual businesses.. We tackled this at length in our last webinar, Get Empowered by the API Economy, which you can access via EventTechTribe.com, but in short, focusing on best-in-breed tools allows you to create a technological solution customized for your exact needs containing the best tool possible for every single task you need help with. I encourage you to checkout our previous webinar for more information about the advantages of this approach. Finally, it’s important to be strategic when working with event technology. This is something we’ll return to at the end of this presentation but you want to think about what problems or needs you have and then find a tool to meet that need, not the other way around.
  6. We’re going to focus on three main types of technologies in this webinar– tools that help you get organized and facilitate collaboration within your teams, tools that help you measure and analyze the effectiveness of your event, and tools that help enhance attendee experience. For each of these three main types of tools, I’m going to cover various subsets of tools. Within each I’m going to highlight a spectrum of tools, ranging from things that even the tech newbies can use up and then some things that may require more knowledge, or budget, which can have a larger impact or will work better. I’m also not going to talk about marketing tools – there are so many that it would require a whole other presentation.
  7. So we’re going to start with tools that help you get organized and collaborate. There are a ton of different tools here that can help in many different ways.
  8. Specifically, these tools can make it easy for remote teams or contributors to collaborate. They help keep you organized by keeping all your documents in a single place, accessible to all people at all times. They can help you track progress on your own tasks and projects, as well as the tasks and projects your teams or collaborators are working on. Some of these tools allow you to save time by automating tasks. And some of these tools scale very well, so you can easily use them for events of any size.
  9. Even the smallest event requires multiple people and communication to pull off. These are tools that help makes that as effective as possible
  10. Slack is a really good communications tool that great for collaboration. Think of it as a business-centric hybrid between a chatroom and a message board. It’s super easy to use and it has a great mobile app with useful notifications so I don’t miss messages. It also makes it easy to split things into workstreams, which helps keep me organized and keeps me out of my email. Best off all, it’s free to start. There are premium plans available that include more storage and unlimited message archives, allow you to integrate more tools with Slack, make voice and video calls through Slack. But the basic program is free. It’s one shortcoming is that it doesn’t have good document storage. For that, I like to use Sharepoint.
  11. Sharepoint makes it easy to store and share documents online. It also makes it easy to do group scheduling and calendaring. It provides an infrastructure to organize your documents and tasks, which is really helpful. When we first started Microsoft Ignite, we ended up collaborating across a SharePoint site where we created a template for each workstream to have their own 'bucket' and give us updates on the timeline as well as actions completed, actions to do and any blocking issues.  This ends up being a great tool to facilitate your team managing their updates and giving you visual clues.  Another great thing about Sharepoint is that it ensures you don’t lose documents; everything is archives. When you start again on your event next year, it’s all there. If you change vendors or staffing changes, you don’t lose access to their documents because it’s all on Sharepoint. There are more expensive versions have enhanced search capabilities and better integrations with Excel, Visio, InfoPath, and external data
  12. Sharepoint is the king of storage but there is also google docs, which is essentially a free online version of Microsoft office. It has the same basic value proposition but the major downsides is that you can’t store documents by event; everything is all in one big folder, so it take some effort to stay organized. If you’re going to use Google Docs, you need to be super clear on naming structures so you can easily search and sort for the files you need.
  13. If you’re nervous about collaboration, and are still using fax machines, then consider starting small and with your own internal teams. For instance, start with OneNote. Everybody can have access to it and it allows you to move your meeting notes out of your email. Another option is to have everybody collaborate on a on a powerpoint with their status updates. You can then screenshot it and share it on up on chair.
  14. -keep you (and your team) organized and on track
  15. KEY POINTS Also – Trello & Basecamp Similar to a Sharepoint site you can think about how you organize your event and then create different channels for different tasks, and then track progress. Helps you track progress on tasks and projects, and give you visibility on what is done and what needs to be done Useful notifications help make sure things don’t get missed Hubb’s marketing team uses Asana
  16. Microsoft Planner is by far my favorite for managing workstreams and tasks.  It has the best for visualized reporting and the other cool thing is that if you use the office 365 suite, you can use analytics tools and you can see how and where you’re using your time. There's multiple ways you can use planner depending on the size and scale of your event.  But here's an example:    You could create a board for every event you are working on - so that you have one place to go where you can manage all of your work and tasks.  Within that board, you can organize buckets by workstream that we talked about earlier.  Think of this like your virtual high level workback schedule with tasks, due dates and team members all included.  The cool thing is, every time someone is assigned a task, something is overdue or it's completed, you can opt to get email notifications.    Outside of just the task, you can also have documents or pictures attached so it is easy to understand what the Card is about at a glance.   Planner also gives you views to keep track of your tasks. The Hub view lets you track overall progress across all of your events, while the “My tasks” view lets you filter down to see just what you need to do across every plan.  Talk about multi-tasking!   In addition, the “Charts” view includes interactive charts for visualizing people’s progress against deadlines.  So important when you're managing a team! Click to quickly see which aspects of a plan are behind schedule and use the Board to reprioritize or know when it's time for you to step in and have those tough conversations.   Then when you're running your team meetings, you can run them by showing your planner board and going around by workstream you can discuss what was completed the previous week, what is coming up for the existing week and any blockers or overdue items they have.  No more preparing super detailed agendas and trying to get everyone to turn in their tasks every week via emails to you - it's all just managed in the tool!    With every Microsoft Office 365 Planner board you also get a OneNote document attached. Notes often get completely lost in email and tasks start to pile up.  As a part of your weekly meetings you could put tasks straight into someones workstream bucket while you're talking with due dates!  Then for any discussions you want to capture, you have a OneNote document tied in the same plan so with a click of a button you can go back through each of your weekly meetings and see the attendance, resources, decisions, key information all tied into one place.  No more searching through emails or people saying they weren't aware of what happened while they were out!  More premium plan includes integration with exchange, sharepoint, micorsoft teams, business class email hosting, custom email domain address ---- Distrinction is in the visualized reporting. Other cool thing is that office 365 suite, you can use analytics tools and you can see how and where you’re using your time.
  17. Final set of tools that help you get organized and facilitate collaboration are content management tools One that’s close to my heart is content management tools. In early days, majority of my time was spent chasing or cat hearding tools and I just wanted to throw my computer against the wall. Content management tools help automate and organize one of the most tedious tasks we have to do.
  18. And speaking of time savings, one of the places we need it most is in content management.  My first awakening to corporate events was in managing the speakers and sessions for a 1,200 person event and I quickly got overwhelmed with the amount of emails, tasks and spreadsheets that I not only had to keep up to date but then also had to market all of that information across my website and registration sites to drive attendance. Every time a speaker bio update came in when they got a new certification or when I got asked to change a period to an exclamation mark I wanted to throw my computer.  The volume of changes quickly gets out of control!  [story: how hub was created]
  19. KEY POINTS Depending on where you are in your journey, spreadsheets and email might be a good option for keeping managing your content. Is what you make of it – the more organized you are and the more you put into it the more than it can help you. But you have to stay super organized and on top of stuff. There are free email clients such as Gmail but there are also things like MailChimp, which is free for the 1st 2000 email addresses, that you can use to track email opens and clicks.
  20. In a world where content is king, we need automation so we can focus on other strategic elements.  I found this stat staggering that 66% of attendees choose to register for an event based on the content they see marketed on the website.  And it makes sense right?  They are spending dollars and want to ensure they're going to hear the right sessions, that you have knowledgeable speakers and that they'll find the right solutions on the expo floor.     That means we have pressure on us or our content team to try and collect, update and market the information as fast as possible to attract registrations.  Now I don't know about you, but I get tired of just inputting information into spreadsheets every day and look to try and find tools that essentially turn into my virtual assistant so I can have more time back.   Tools like Hubb, allow you to automate a lot of your tasks in collecting and managing your content.  From the very start of your call for papers/content/speakers, Hubb is the single source of truth that powers collaboration between your content team and your speakers.  Instead of having to pull spreadsheets and review excel reports to send individual email reminders, hubb allows you to setup workflows so that the system automatically reminds your speakers of their tasks, customized by what they've completed and upcoming deadlines.  You can control what your speakers have the ability to edit making managing your deadlines a breeze.  The same applies to your sponsors and exhibitors and all of their profile information, company descriptions, marketing material and booth locations.  When you use hubb, you have one place that everything is being managed so that you can immediately market that content with 100% accuracy on your website, registration site and even to more event technology tools like mobile apps and digital signage for onsite.   What's great about all of the event technology I'm talking about today is that it's scalable for super large events like Microsoft Ignite, all the way down to smaller events.  When thinking about the investment in Event Technology, think not only about the time savings for you and the productivity it will create, but for every other person on your team, both internally and externally and the cost savings in time for them too!   Happy team members makes for happy plan and better returns. 
  21. Next set of tools I want to are tools that help you measure & analyze
  22. Important because give you the vital data you need to put on better events. Specifically, I want to talk about 4 ways these tools can help – website & registration, data collection, attendee feedback, data visualization These tools can help you get a window into your data. Analytics tools offer insights into the trends and interests of your audience. Use those insights to craft the next event experience designed to meet their specific needs. A sample of what you can get from an analytics tool: Audience splits What sessions were attended Evaluation scores Registration trending across marketing activities ---
  23. Used to accept registrations by fax or email. Now it’s not hard to create a website. Don’t need any coding knowledge. At most basic, you can use wix. Lot of templates. There is a free version that will have ads on it. Wix premium plans = more storage, more bandwidth, custom domain (IE www.yoursite.com), no ads, better customer service. Form builder app comes with $14/month option Swoogo is a step up. Designed specifically for events and registration – can ask complex registration questions – no coding knowledge needed
  24. Data can come from many places and collecting it is very important One tool that allows you to collect data from your website is google analytics. It’s free but there is a bit of a learning curve. It’s not hard to use per se but there is just a ton of data coming at you in it, so the main challenge is just learning your way around and learning what each of the metrics you’re seeing means. They have great online resources and a free course for certification. Another events-industry specific tool that can provide incredibly valuable data is TRC ScanTracker. This allows you to see what sessions your attendees are going to at your event. You can also track what sessions people are registering for with a mobile app tool such as ShowGizmo.
  25. In addition to physically tracking where your attendees go, getting feedback from them is important. In the past, has been done via email or paper surveys. Tech allows us to do this better. The easiest is google forms – create your own, get feedback Next step up is something like Survey Monkey – not any harder to use. Free and paid versions. More capabilities in terms of what you can ask and crunch with the numbers. Finally, you can collect data from your attendees right on their phone through their apps – Showgizmo, for instance, allows you to easily make apps and then collect feedback from your attendees through them. You want to capture attendees where they are. You want to hit them as close to the end of the event as possible, so you can get their feedback while its still fresh in their minds. Feedback is valuable if you get it at scale – hitting people when they’re already engaged is key to getting that volume. People who fill out evals at home tends to be the ones who are annoyed or otherwise have super strong feelings. ----
  26. Finally – now that you have all this data – how do you make sense of it? Just starting at numbers isn’t going to be a huge help. At the most basic, you can use excel. Excel is actually quite powerful, if you know how to use it. And it’s something that most people have. Next up, is something I use for my events, is PowerBI, a Microsoft tool. It’s not expensive and it makes it really easy to understand data. These are tools that you can and should use before, during and after your event. If you’re only using them post-show, you lose the opportunity to be agile and create experiences that move your business forward. You want to be continually measuring. You also want to think about using tech vendors with APIs, so you can pull that data into your visualization tool and get a holistic view of your event.
  27. The final set of tools I want to talk about are tools that help you enhance attendee experience. Technology now allows us to do some incredible things that were unimaginable just a few years ago. Here’s not really an area where there are easy to use / free versions, but that’s okay because the tools here are generally not difficult to use nor very expensive
  28. A really cool tool that helps enhance audience engagement is Glisser. It allows presenters to poll and survey audience members during their presentation. Audience members can answer via their smartphone and the results auto-populate in the presentation in real time. It also allows audience members to submit and vote on questions for Q&A, so the most requested questions can get answered. You can also share presentation slides to audience members via their smartphones. Premium features: online support, Q&A moderation, data analytics, store more presentations. In general larger events.
  29. At this point, having a mobile app is nearly essential for events. It allows attendees to have all information at their finger tips, make their own schedules, helps them navigate, etc. A lot of people get bogged down with mobile apps – they can be expensive and the lead time to create them can be super long. However, there is a self-service option available for meetings planners that I’ve already mentioned, showgizmo. ---
  30. One thing I really want to emphasize is that no matter what your level of technical ability, you can use technology to improve your events. So I want to highlight how two ways you can use technology to improve your events – one for somebody who is new to tech and another for somebody is more comfortable with technology.
  31. First, take time at the very start of your event to think through how you'll manage the flow of information and tasks.  It is a bit more effort up front, but pays off huge as you start to ramp up and get busier and busier.  Think through all of the toolsets you have available to you.  How could they work together?  Most meeting managers I know are using 8-10 different technology tools so it can be overwhelming if you don't think about it in advance.  How can you make information flow so easily that you could onboard someone in just a few hours to your entire project plan, history and best practices?  Also think through how your tools can work together.  If you're working with a project management tool, how can your notes be incorporated in so they're easy to reference, find and manage tasks from?  How can your marketing website & registration site pull in content like sessions, speakers and sponsors automatically to avoid rework? Clearly define for your team what tools you use for which purpose and ensure it's easy for them to find information and to work within the tools. Most importantly, start small and make it stupid simple. It's really easy as a Type A personality to be gungho and overload from the beginning but make sure that you take baby steps, and get your team onboard with the value. Too much at one time will just have people managing things via spreadsheet and emails again, which is a waste of the tools you’ve invested in – not to mention a big headache for you!  --- When I think about tech and my own journey, I thought about what are the core workstreams I have arcound my event and then I asked what are the ones that tech could benefit or help me with.
  32. If you’re not comfortable with tech, there are still a lot of super easy tools you can use. Here’s what I’d recommend – Use sharepoint to organize your teams and share calendars. Use Slack for communicating with your team. Use MailChimp for tracking emails opens. OneNote for execution documents. Google Docs for +++++ Create a registration website with Wix, collect feedback with Survey Monkey, and visualize data with Excel. Finally, use Glisser to help keep your audience engaged ---- Free, low risk, easy to use. Start with just one and roll it out to your team and see how it goes
  33. If you’re more comfortable with tech – a techspert, if you will – here’s an example of the tools you can use. Use Office Planner for project management and hub to manage your content Use Google Analytics to collect website data from your Swoogo site, TRC to collect session information, showgizmo to collect audience feedback and PowerBI to visualize it all Use Showgizmo to create a mobile app, glisser to engage your audiences, and TRC to facilitate lead retrieval --- Or maybe you’re already using a few of these tools and are ready to go to the next level.s How do you innovate on your processes. Maybe you just think about how you collaborate together or organize data. Or maybe you look at how you data..how could I viualized this and better learn from this And then think about maybe your audience is ready to engage more so think about ways to….
  34. And with any new tool, you want to make sure they talk well together. Don’t look at info completely siloed. Food and bev – how would they know what dietary restrictions are. If info was siloed, they couldn’t know. You want to make sure things are talking. We’ve thought about how to make these things talk together…. What does your timeline for implementation look like… I also want to talk about planning for these tools. They’re not something you can just decide to use and be done with – you need a plan for how you’re going to use technology. You can go about this by yourself, or you can look for people who’ve done thing thinking about how to make these tools work together for you. The Event Tech Tribe is one collaboration that has done that thinking for you. We are best in craft products that have formed a partnership that allows meeting planners easy access to an entire suite of tools that believe in connecting data and powerful insights. Our products are focused at being the best but with a specific focus but combined provide a platform that fit your business needs. We’re a set of companies that understand the value of being able to promote existing integrations and data flow and demonstrate ways that meeting planners can take advantage of the information for learnings. At the heart of this movement is an integration between Hubb (content management), Swoogo (registration and websites), ShowGizmo (mobile apps), TRC (onsite badge and lead retrieval) and Glisser (audience engagement/slide management). Tech integration doesn’t happen Here’s a sample timeline for when you’d need to start moving on working with these tools using Event Tech Tribe tools.
  35. Here’s the process for integrating technology tools for your event. The first step is starting at the basics with a strategic plan. I do this really early on in the process, during that moment of clarity that we have after we’ve recovered from our event and before the planning really starts to happen. I do it in a format that I could present to other teams and focused on my goals & objectives, our toolsets and roles/responsibilities not only for my team but throughout our extended teams as well. Next, broadly share your plan. Organize the information in an easy to understand executive summary and get buy-in from your team and across your company. This has always helped me to ensure everyone was committed together to learning and making things happen because they were aware of the journey we were going to go on and what the end result could look like. Once we had buyoff from the extended teams on what we wanted to achieve, it was time to select our event tech partners. Some that were existing and some that we saw gaps or holes with and that we wanted to pursue in our journey of connected content. Through that process, we can start to look to innovate our programs, one step at a time and reach a true ‘tech’ nirvana.
  36. We've covered a LOT of ground today and we’ve barely scratched the surface of all the options you have out there to try and streamline your work.  I'd like to leave you with a few questions to ask yourself anytime you start to think through event technology and selecting the right mixture of products.    1.       Is it easy to use not only for myself but for my extended team?  Will this save me time and help me be smarter about my events?  2.       Does it fit my business need or have flexibility for me to utilize in a way that makes sense?  Can I update information at 2am in a pinch if needed?  3.       Do they play nice with others?  Who are they integrated with? 
  37. Event Technology has helped simplify my life and help me be a better event architect for my team.  Make sure to remember:   1.       Plan in advance.  Work put in up front saves you untold hours when you are most stressed close to the event. 2.       Know which tools you'll use for what purpose and make sure your team is 100% clear on the process. 3.       Ensure your tools work easily together.  There are many best in breed providers the believe in integrated technology to meet your specific business needs. 4.       Start simple and with a solid plan for implementing