2. Media Consumption is Changing
The Pew Research Center’s for Excellence in Journalism. The State of the News Media 2012 http://stateofthemedia.org/
OR
Those who use only
a desktop/laptop
for digital news
Those who use a
smartphone OR a
tablet for news
Those who use both
a smartphone AND
a tablet for news
More Devices, More Reliance on Social Media
67% 39%
59 24
41 9
Percent who follow
Facebook news links
Percent who follow
Twitter news links
2
3. New Data: More Mobile, More News
For Many, Mobile Means More News
New users who said that since getting their tablet they…
Spend more time
with news 31%
Turn to new
sources for news 31%
Are adding to the
news they consume 43%
Based on weekly tablet news (N=810) users. Icons from the Noun Project.
Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group
3
Site can be updated from any web browser (no Teamsite CMS)
Add /feed/ to a directory and you have an RSS feed (increases ease of syndicating content)
“Cloud” hosting increases site reliability
Content posting and replication are almost instantaneous
Other great stats:
*Users are spending 50 percent less time on the index page than they did on the index page of the legacy site.
*172K users are on Internet Explorer, 79K Chrome, 75K Safari, 41K Firefox
*2,500 “My Collections” have been created
*39% of all visits arrive via search engines; more than any other source