the history of consumer culter and consumption boom

1. EXPLOSION OF CONSUMER
CULTURE
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2. Three Main Reason of
«Consumption Boom»
 The opening of «Shops»
 The sprouting and spreading of «Department Stores»
 Emerging the catalogue

3. Some Features of the First Department Stores
 Founder was Aristide Boucicaut
 The first simple of them was opened in Paris (1838)
 Mostly, clothes were sold
 Then department stores’ product range included; furnitures, utensils and
toys
 Dealers were not dealing with customers directly, only they were guiding
to customers to buy

4. The first department store : «Le Bon Marché»

5. Emerging the Catalogue

6. SLOPSHOPS
In 1890, the first slopshop was opened in
USA.
Slopshops’ importance is «including
middle and lower class» to consumption
Spreading espacially in England
Emerging resistence and reactions in
continental Europe

7. Developing Advertising
 Advertising was changed with department
stores
 1870 in USA, 1920 in France, modern
advertisement companies were established
 Less word much visual
 Emphasizing some words (fascinating,
stupendous and etc)

9. Installment Credit
 Early 1900, installment credit has spread
 Population was directed to consume

10. Planned Product Aging
Audi A6 2010 (101.000)
Audi A6 2008 (90.000)

11. Planned Product Aging
 iphone 4s (1.499) iphone 4 (1.099)

12. The Invention of Tradition
Valentine Day(1855)
Thanksgiving Day(1924)
Noel Holiday (preferably abroad)
Mothers & Fathers Day(1914-1924)
New year day

13. Religions And Consumption

14. Religions and Consumptions
Holy Land Soil Company was established
in USA for importing soil,olive oil,stones and
Water from Holy Land (Jarusalem)

15. Yarmulke Bra
 A yarmulke is the skullcap worn by practicing Jewish men to
show their reverence to God. Also known as a kippah.
 Inspired by the Paul Barman lyric, "I couldn't stay calm because/
she revealed a bra made of two yarmulkes," designer turns the
fantasy into a reality.
 There are three kind of yarmulke bra: Bat-Mitzvah, Boobooshka
and Sport
 A yarmulkebra is a bra made of two yarmulkes. No longer are
yarmulkes limited to men or heads. You wanted to wear one?
Now you can wear two.
 It sales in 35-55 dollars

16. Yarmulke Bra

17. Mecca Cola
 Mecca-Cola was launched in France, in November 2002, by Tawfik
Mathlouthi, as a means of aiding Palestinians by tapping into demand for
alternative products in European countries. He had been inspired by a
popular Iranian soft drink, Zam Zam Cola and only decided to launch his
own brand when he was unable to agree on terms for a distribution contract
with Zam Zam.
 Mecca-Cola is now sold in some parts of the Arab World as well as in certain
regions of Europe. It has also been bought and consumed in certain parts of
the US, UK, India and Canada.

18. Mecca Cola

19. Zam Zam Cola

20. Three Reasons of the
Consumerism
1. Great changes of production and distribution methods
2. Impozing «possesive impulse»
3. Compensating role for other phase of life

21. Thanks for your patience
H.T. AYANOGLU