6. Emergence of Alternative Media its live – its hot – its instant Its the fastest growing medium for communication
7. Online is the Media for Today and Tomorrow. People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access. Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved. Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
9. 15 million mobile internet users in the country In 2007 there were 48, 000 Broadband Users, Today there are 1.5 million subscriber of Broadband 3.4 million bloggers