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Social Media for Marketing and Branding

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Hammad Siddiqui
Hammad Siddiqui

How social media can be effectively used for marketing and branding. What are the key points to consider. What is social media policy and strategy

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Why Social Media is Essential for Marketing and Branding? Hammad Siddiqui http://hammadsiddiquiblog hammadlinks@gmail.com
Do you Understand this? • CUL • Lol • BBIAB • BISLY • JTLYK • NVM • W/E • CYA • BFF Click for the next slide 
• BBIAB – Be Back in a Bit • BISLY - But I Still Love You • JTLYK - Just to Let You Know • NVM - Never Mind • W/E – Whatever • CYA - See Ya • BFF - Best Friends, Forever
Four Basics of Branding • Name Awareness • Outreach / recognition / Visibility • Creating Value for Customers • Striving to be at the top
Six Basics of Marketing • Defining product value • Identifying the target market • Fight the competition • USP • Build trust • Generate leads
Social Media Matrix Influencing Engagement
Some Interesting Facts • Radio took 38 years to reach 50 million users. • TV took 13 years • Internet took 4 years • Facebook took 9 months to reach 100 million
What is Social Media? Social Media is an internet based interactive medium of communication
#1 activity on the Internet
Fact Sheet & Current Potential • Facebook: Over 1 Billion users • Twitter: over 500 million users • LinkedIn: 174 million members • Google Plus: 170 million “people who have upgraded” • Youtube: Over 800 million unique users every month; Over 4 billion hours of video are watched each month
Fact Sheet • 80% companies are using LinkedIn as their primary tool to find new employees • 45% companies screen out candidates by spying on profiles on social media.* • 80% Twitter usage is on mobile device. • The biggest source of Breaking News is Twitter. *Technology.inc.com
Fact Sheet • 100,000, 000 videos are watched daily on YouTube. • 300,000,000 active blogs • 54% bloggers post content & tweet daily • 34% of bloggers post opinion about brands/products
5 most liked brands on Facebook: • Coca-Cola - 47.6 Million Likes • Disney - 37.8 Million Likes • Converse - 32.7 Million Likes • Starbucks - 31.3 Million Likes • Red Bull - 29.6 Million Likes
Be Careful not to hurt feelings! • Kenneth Cole: Millions are in uproar in #Cairo. Rumor is they heard our new sprint collection is now available online. • MSN: Bee Gees Co-founder Robin Gibbs dies at 62. Click “Like” to pay your respect. • Kmart: Our thoughts and prayers are with the victims of this terrible #Shooting tragedy #PrayersforNewtown #CTCshooting #Feb15Toys • UrbanOutfitters: This storm blows (but free shopping does not – Today only! #Frankenstrom
Basic Analysis Of Social Media Success • Number of fans • Frequency of updates • Quality of information • Customer engagement
Social Media Policy – Why are we using social media (what are our objectives, what are we going to achieve) – What resources will be deploy • Financial resources • Human resources • How will internal buy-in be created • How will manage social media accounts • What information is not for public consumption • Redressing • Role of employees in using social media for official purpose • Social media code of conduct • Disclaimers
Social Media Strategy – Who are the Target audience – Which social media channels will be used • Specific use of – Facebook – Microblogging such as Twitter – Social bookmarking services – Blogs – Linkedin – YouTube – Flicker – What message will be pushed – Who will be followed – Who will be blocked • Engaging in debate – What kind of debate – If yes, who will moderate – Damage control strategy • What must not be done (restrictions)
Habitual Change! Customers are now more responsive to engaging – They like to talk to you!
Recognize the Reality & Embrace the Change!
Open Social Media Channels
Integrate Your Social Media
Build Your Community
Engage Your Community
Why Social Media is Essential for Marketing and Branding? Hammad Siddiqui http://hammadsiddiquiblog hammadlinks@gmail.com

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Social Media for Marketing and Branding

  • 1. Why Social Media is Essential for Marketing and Branding? Hammad Siddiqui http://hammadsiddiquiblog hammadlinks@gmail.com
  • 2. Do you Understand this? • CUL • Lol • BBIAB • BISLY • JTLYK • NVM • W/E • CYA • BFF Click for the next slide 
  • 3. • BBIAB – Be Back in a Bit • BISLY - But I Still Love You • JTLYK - Just to Let You Know • NVM - Never Mind • W/E – Whatever • CYA - See Ya • BFF - Best Friends, Forever
  • 4. Four Basics of Branding • Name Awareness • Outreach / recognition / Visibility • Creating Value for Customers • Striving to be at the top
  • 5. Six Basics of Marketing • Defining product value • Identifying the target market • Fight the competition • USP • Build trust • Generate leads
  • 7. Some Interesting Facts • Radio took 38 years to reach 50 million users. • TV took 13 years • Internet took 4 years • Facebook took 9 months to reach 100 million
  • 8. What is Social Media? Social Media is an internet based interactive medium of communication
  • 9. #1 activity on the Internet
  • 10. Fact Sheet & Current Potential • Facebook: Over 1 Billion users • Twitter: over 500 million users • LinkedIn: 174 million members • Google Plus: 170 million “people who have upgraded” • Youtube: Over 800 million unique users every month; Over 4 billion hours of video are watched each month
  • 11. Fact Sheet • 80% companies are using LinkedIn as their primary tool to find new employees • 45% companies screen out candidates by spying on profiles on social media.* • 80% Twitter usage is on mobile device. • The biggest source of Breaking News is Twitter. *Technology.inc.com
  • 12. Fact Sheet • 100,000, 000 videos are watched daily on YouTube. • 300,000,000 active blogs • 54% bloggers post content & tweet daily • 34% of bloggers post opinion about brands/products
  • 13. 5 most liked brands on Facebook: • Coca-Cola - 47.6 Million Likes • Disney - 37.8 Million Likes • Converse - 32.7 Million Likes • Starbucks - 31.3 Million Likes • Red Bull - 29.6 Million Likes
  • 14. Be Careful not to hurt feelings! • Kenneth Cole: Millions are in uproar in #Cairo. Rumor is they heard our new sprint collection is now available online. • MSN: Bee Gees Co-founder Robin Gibbs dies at 62. Click “Like” to pay your respect. • Kmart: Our thoughts and prayers are with the victims of this terrible #Shooting tragedy #PrayersforNewtown #CTCshooting #Feb15Toys • UrbanOutfitters: This storm blows (but free shopping does not – Today only! #Frankenstrom
  • 15. Basic Analysis Of Social Media Success • Number of fans • Frequency of updates • Quality of information • Customer engagement
  • 16. Social Media Policy – Why are we using social media (what are our objectives, what are we going to achieve) – What resources will be deploy • Financial resources • Human resources • How will internal buy-in be created • How will manage social media accounts • What information is not for public consumption • Redressing • Role of employees in using social media for official purpose • Social media code of conduct • Disclaimers
  • 17. Social Media Strategy – Who are the Target audience – Which social media channels will be used • Specific use of – Facebook – Microblogging such as Twitter – Social bookmarking services – Blogs – Linkedin – YouTube – Flicker – What message will be pushed – Who will be followed – Who will be blocked • Engaging in debate – What kind of debate – If yes, who will moderate – Damage control strategy • What must not be done (restrictions)
  • 18. Habitual Change! Customers are now more responsive to engaging – They like to talk to you!
  • 20. Open Social Media Channels
  • 24. Why Social Media is Essential for Marketing and Branding? Hammad Siddiqui http://hammadsiddiquiblog hammadlinks@gmail.com