My round-up of challenges and opportunities for Australian electricity retailers in the brave new world of data analytics, increasing customer expectations and distributed energy generation / storage. Presentation delivered at SSSI conference in September 2014.
16. One respondent summed up the
attitude of many:
“I am lost as to know who to use for
Source: Choice.com.au, Energy retailers marketing tactics (2013)
electricity.
They all have different offers, but the
bills end up the same.”
43. Smart meter data,
visual insights.
Heating in winter
2013
30 kWh / day
1 week away in
January
fridge + standby
load: 80W
Heating in winter
2014
15 kWh / day
No air conditioning
in summer 2013-
2014
Source: Carbon GIS
51. “Have I used more
electricity this time?
But I can’t figure out why.”
Source: Nichols L. & Strengers Y., Changing Demand: Flexibility Of Energy Practices In Households With Children (2014)
52. Smart meter data + solar data
= upsell opportunity
Solar
compatibility
36%