All culture is social: Social media for cultural organizations
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Is your cultural organization (library, museum, etc.) thinking about having a social media presence? Or do you already have an account and want tips? This presentation goes over how cultural organizations in Eastern Oregon are using social media sites such as Facebook and Twitter and gives some tips and best practices. Last presented at the Eastern Oregon Word Roundup at the Wildhorse Casino in Pendleton, Oregon, October 26, 2012.
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All culture is social: Social media for cultural organizations
- 1. All culture is social Social media for cultural organizations Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 Attribution October 26, 2012 United States license. http://www.creativecommons.org
- 2. Yo u Tu be e aru sq Tw ur itt est fo er ter Pin r Fl ick re ss dP or W g ac hin Facebook G eoc Mail ch imp Arrrggghhh!!!
- 3. Who's on these sites? Internet users* who use social networking sites Ages 18-29 87% Ages 30-49 68% Ages 50-64 49% Ages 65+ 29% *78% of the population as of the time of the surveys. Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
- 4. Social media is ... a conversation.
- 5. Social media is ... another form of customer service.
- 6. Social media is ... outreach.
- 7. Social media is ... A way to let customers and donors speak for you.
- 8. Social media is NOT ... difficult.
- 9. Social media is NOT ... time-consuming.
- 10. Social media is NOT ... useless.
- 11. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
- 12. What organizations are doing
- 17. Ubiquity When your friends “like” something, you hear about it.
- 18. Friend feed
- 19. Communicating what you do
- 25. Compliments, questions, & criticisms
- 26. Compliments, questions, & criticisms
- 27. The good
- 28. The bad
- 29. The ... odd?
- 30. The Yelpie!
- 31. Encourage sharing your content
- 32. Whirlwind tour of sharing Blogging (WordPress)
- 33. Whirlwind tour of sharing Videos (YouTube)
- 34. Whirlwind tour of sharing Photos (Flickr)
- 35. Whirlwind tour of sharing Pinboards (Pinterest)
- 36. Whirlwind tour of sharing Presentations and documents (Slideshare)
- 37. Whirlwind tour of sharing e-newsletters (Mailchimp)
- 38. And it's all mobile, too
- 39. Sharing is fiendishly easy
- 40. A new element: location awareness
- 41. Social meets physical networking
- 42. Social meets physical networking
- 43. Social meets physical networking
- 44. Remember Not all of these may be right for your organization, but depending on your community and services, they may be an excellent way to reach out
- 45. Yo u Tu be e aru sq Tw ur itt est fo er ter Pin r Fl ick re ss dP or W g ac hin Facebook G eoc Mail ch imp I can do that!
- 46. Questions? View this presentation online: http://www.slideshare.net/hrcld This presentation was made using open source software: Linux Mint LibreOffice Chromium GIMP CyanogenMod Shutter Operating system Impress Web browser Image editor Mobile phone Screenshot utility Presentation program operating system