1. 2 0 1 2 C O M M U N I T Y S U R V E Y
November 20, 2012

2. USING SURVEY RESULTS
© 2012 National Research Center, Inc. 2
Monitor homeowners’ opinions of
and priorities for the community
Measure performance of the HRCA
Guide decisions regarding new projects
and development opportunities
Raise new questions
and motivate additional investigation

3. BACKGROUND AND METHODS
• Follow‐up to 2008 Community
Survey
• Mailed survey to 3,000 randomly
selected homeowners in the HRCA
© 2012 National Research Center, Inc. 3
Above: the Highlands Ranch
Community Association
(HRCA) of Douglas County, CO
Number of completed
surveys
Margin of
error
300 +5.7%
750 +3.6%
1,000 +3.1%
1,200 +2.8%
• 1,307 completed surveys;
response rate 44%
• Margin of error +/‐ 3%

4. RESPONDENT CHARACTERISTICS
© 2012 National Research Center, Inc. 4
Area of Highlands Ranch
Overall
Adjacent to
Backcountry
Rest of
Highlands Ranch
Female 57% 52% 53%
Male 43% 48% 47%
Total 100% 100% 100%
18‐34 17% 15% 15%
35‐54 71% 56% 58%
55+ 12% 29% 27%
Total 100% 100% 100%

5. QUALITY OF COMMUNITY

6. DIMENSIONS OF COMMUNITY
© 2012 National Research Center, Inc.
Quality of neighborhood/ community
parks and recreational areas 93%
Quality of public services (e.g., library,
police, fire, water, trash) 92%
Overall mix of commercial, residential
and recreational areas 88%Highest rated
Quality of restaurants 50%
Preferred mix of restaurant choices 49%
Opportunities to work in the
community 36%
Lowest rated
6
Percent “excellent” or “good”
Respondents rated the
quality of local parks and
recreation areas highest, in
contrast to opportunities to
work in the community

7. PERFORMANCE OF THE HRCA
© 2012 National Research Center, Inc.
Managing the four recreation centers
Managing the Backcountry Wilderness Area
Planning and operating community events
Making assessments for the HRCA services fair and reasonable
Providing services that enhance property values
Enforcing architectural covenants
93%
89%
82%
68%
65%
64%
7
Percent “excellent” or “good”
Homeowners rated the
performance of the
HRCA positively across
domains

8. SOURCES OF INFORMATION
© 2012 National Research Center, Inc.
Most homeowners depended on the HRCA Newsletter, Web site,
and Activities Guide for HRCA news and events
HRCA
Monthly
Newsletter
74%
HRCA
Activities
Guide
58%
HRCA Web
site
(www.hrca
online.com)
66%
Flyers,
sandwich
boards, and
facility
signage
37%
8
Least used (<5%): Information from your Sub‐Association, HRCA Twitter/Facebook, other
online sources, your HRCA district delegate

9. RECREATION CENTERS

10. PARTICIPATION IN ACTIVITIES & PROGRAMS
© 2012 National Research Center, Inc. 10
In the last year, a majority of residents had used or participated in…
Fewer residents had taken advantage of:
 Education and arts programs (23%)
 Child care (5%)
 Preschool (4%)
 Nursery programs (4%)
Community
and special
events
72%
Eastridge
recreation
center
Southridge
recreation
center
Westridge
recreation
center
Northridge
recreation
center
71% 59%70% 62%

11. QUALITY OF ACTIVITIES & PROGRAMS
© 2012 National Research Center, Inc.
Southridge recreation center 95%
Westridge recreation center 92%
Backcountry Wilderness Area programs 89%Highest rated
Preschool 77%
Child care 74%
Northridge recreation center 72%
Lowest rated
11
Percent “excellent” or “good”
Across all HRCA
activities and programs,
respondents gave high
ratings of quality

12. ENHANCEMENTS TO RECREATION CENTERS
© 2012 National Research Center, Inc. 12
The HRCA should focus on operating
recreation centers at the lowest cost.
The HRCA should build a new arts/
cultural center in Highlands Ranch.
The HRCA should build a new recreation
center in Highlands Ranch.
Percent “strongly” or “somewhat” agree
83%
The HRCA should
maintain state of the art
recreation centers that are
the equal of private
facilities in the area.
67%
51%
39%
25%
Homeowners were most supportive of plans to maintain current
recreation centers and to enhance Eastridge facilities
The Eastridge weight and cardio areas should
be remodeled and expanded.
The Northridge outdoor tennis courts
should be converted to indoor facilities.37%

13. FUNDING FOR RECREATIONAL ENHANCEMENTS
© 2012 National Research Center, Inc. 13
Respondents endorsed these statements regarding funding for such enhancements:
Recreational
assessment
increase
of 1‐2%
($4‐9/year)
for 10 years
No increase. I
don’t support
any changes to
the existing
recreation
amenities
Percent reporting “strongly" or “somewhat” support
63% 53%

14. HRCA BACKCOUNTRY PLANNING AREAS

15. 15
M A P I N C LU D E D O N 2 0 1 2 C O M M U N I T Y S U R V E Y
HRCA COMMUNITY SURVEY STUDY AREA
Grig’sRd.Daniels Park Rd.
Existing HRCA Trails
McArthur Ranch Rd.
Douglas County Trail
HRCA Planning Areas
Southridge
Rec Center
Mountain
Vista HS
Shea Backcountry
Development
Rocky
Heights MS
Existing HRCA Trails
I‐25
Castle Pines
North
Future Douglas County Regional Park
Rock
Canyon HS
N
0 .25 .5
miles
Backcountry
Wilderness
Area
DETAILED MAP AREA
LOCATOR MAP

16. FAMILIARITY WITH BACKCOUNTRY
16
Respondents varied in their level of familiarity with Backcountry features and activities
20%
CIP for Backcountry
planning areas
65%
HRCA Backcountry trail
system
47%
Protected/ wildlife
sanctuary areas
61%
Douglas County
East/West trail system
40%HRCA Planning Areas
33%
Future Douglas County
Regional Park
Percent “very" or “somewhat “ familiar
© 2012 National Research Center, Inc.
20%Firearms classes
51%Nature hikes
45%Hay rides
46%Horseback trail rides
33%
Volunteer programs/
opportunities
33%Youth camps
Backcountry Features Backcountry Activities

17. ACCESS TO BACKCOUNTRY TRAILS
The trails should remain
private, accessed only by
members and their guests
The trails should be open
to the general public
for no fee.
The trails should be open
to any non‐member
who pays a fee.
10%
14%
47%
14%
40%
29%
20%
19%
15%
56%
28%
9%
0% 50% 100%
Strongly
agree
Somewhat
agree
Somewhat
disagree
Strongly
disagree
Most respondents preferred that the Backcountry trails remain private
© 2012 National Research Center, Inc. 17

18. RECREATION OPPORTUNITIES IN HRCA PLANNING AREAS
18
Ropes/challenge course
Expanded camping
No recreational amenities; leave as is
Percent “strongly” or “somewhat“ agree
93%
Trails for hiking,
biking, running and
horseback riding
75%
68%
57%
42%
Homeowners were most supportive of multipurpose trails and fishing ponds
Fishing ponds
© 2012 National Research Center, Inc.

19. AMENITIES OPPORTUNITIES IN HRCA PLANNING AREAS
19
Tree farm
No development; leave as is
Percent “strongly” or “somewhat” agree
74%
Nature center
64%
55%
52%
Homeowners were most supportive of a nature center and an outdoor amphitheater
Outdoor amphitheater
© 2012 National Research Center, Inc.

20. POTENTIAL USES IN HRCA PLANNING AREAS
© 2012 National Research Center, Inc.
No additional uses; leave as is 57%
Fire/police station 56%
Animal rescue/rehabilitation facilities 51%
Most supported
Houses of worship 31%
College/university 29%
Private sports training facilities 24%
Least supported
20
Percent “strongly” or “somewhat” support
Respondents were most
supportive of a fire/police
station. However, many did
not support zoning for new
uses of any kind.

21. FUNDING FOR BACKCOUNTRY AMENITIES
© 2012 National Research Center, Inc. 21
Respondents endorsed these statements regarding funding for new amenities:
Recreational
assessment
increase
of 1‐2%
($4‐9/year)
for 10 years
No increase. I
don’t support
HRCA
development in
the Planning
Areas
Percent reporting “strongly" or “somewhat” support
59% 53%

22. Sell/lease backcountry
property to private
entities for private uses
FUNDING FOR BACKCOUNTRY OPERATIONS
Continue to use
homeowner
assessments
Sell/lease backcountry
property to private
entities for public uses
Develop user fees and
revenues from new
recreational programs
Most respondents supported the continued use of homeowner assessments
© 2012 National Research Center, Inc. 22
6%
7%
25%
40%
14%
19%
48%
43%
14%
17%
11%
8%
66%
56%
17%
9%
Strongly
support
Somewhat
support
Somewhat
oppose
Strongly
oppose

23. To m M i l l e r  To m @ n ‐ r ‐ c . c o m
THANK YOU!