LinkedIn for Career Cevelopment - London Workshops

©howtogetthatjob.net howtogetthatjob.net/careerenhancingservices/linkedin-training/

ABOUT ME
• Careers Coach & Digital Consultant
• Work one to one & workshops
• howtogetthatjob.net
• linkedin.com/in/jonsimmons1/

TASK
introduce yourself in two minutes:
1) 1 interesting fact, and a hobby
2) Your next career move
3) What you hope to get from today

TASK
Write down your next career goal / job title on
the board

1) Empower you to use build a profile to establish
credibility within your industry.
2) Share with you the key strategies, the LinkedIn
best practises, to significantly improve your
connections with influencers
WHY ARE YOU HERE?
SHOWCASING YOUR EMPLOYABILITY

1) Break down what is necessary to make an
excellent profile
- tasks for now, and for later
HOW
2) Activity that reaps results: to stay current and
engaging

NOT EFFECTIVE
NO CHARACTER

EFFECTIVE

‘Completed profiles are 7 times more likely to be
viewed, and 11 times more likely when they include a
photo’ LinkedIn Comms Manager - Darain Faraz.

‘76 of the FTSE 100 companies use LinkedIn’s
Talent Solutions teams to find top individuals.
If you don’t include the skills you have on your
personal CV on your LinkedIn profile, then you
missing opportunities to show up in a search’

A good profile will help you gain the right attention,
develop qualified business relationships, attain
thought leadership status and much more.

YOUR PROFILE - YOUR BRAND
 Your story, past and future
 Claim you’re unique profile - clear and concise
 More than a CV – avoid overused words ‘strategic’ and ‘effective’
 Use a professional imagery: headshot and banner

Relevant experience
+ strengths
+ Values
THE FORMULA
= social evidence / what you’re known
for

1) Write a paragraph to describe your 3 core strengths
TASK WITHOUT LOOKING AT YOU CV
2) Screenshot your dashboard

1) Request to join 2 industry groups
2) Change your showcase URL – add that
your CV and email signature
3) Ensure your core strengths sentence are
included in your summary
4) Headline; include your existing role
KEY ACTIVITY DEMO

LINKEDIN RECOMMENDATIONS
 Reputation of others carries with you
 Recommendations have far more weighting with LinkedIn than skills &
endorsements
 From colleagues, and seniors
 Don’t forget your clients
 Never too late to ask

TASK – 10/15 minutes
8) Now write a recommendation for one of those 5 people
7) Run a search and connect with other influencers in your industry.
Intro note
6) Write a strong LinkedIn headline
5) Write down 5 people you have worked with who you admire on the
post it notes

DONT DO
Overthink – the content and
who you are trying to connect
with
Forget to sound like a real
person
Exaggerate career
achievements
Strong base, but also for your
profile over time
Think about your
achievements that you want
to be known for?

Out of the 500 million LinkedIn users worldwide,
LinkedIn estimates that only 1 million are posting.
LinkedIn has 3 million job posts live, which is
growing.

MEASURE YOUR IMPACT

INCREASE IN SEARCH RESULTS

1) Advanced Job Search.
Quick applications verses more time consuming
KEY ACTIVITY DEMO

TASK
9) Apply for two jobs
8) Find two jobs you would like to apply for, save them for later.

GIVE TO GET
 Share articles on your status bar that add value to your industry, or the
industry you want to move into
 Continue writing recommendations
 Be a connector for others

7 KEY TAKE AWAY’S
Your Subtitle Here
SELF PUBLISH ON THE SITE
LinkedIn’s self-publishing platform gives you a
platform to share and comment on industry
trends. It’s a great way to showcase your
professional knowledge and position yourself as a
though leader within your industry. You can also
use it to highlight some work you’ve done!
Perfect.
HAND PICK THE RIGHT SKILLS
Be specific about the skills you have that make
you good at your job. Your connections can now
endorse these skills (proving to a reader that you
are trustworthy)
FOLLOW YOUR DREAM COMPANIES
‘There are over three million Company Pages on
LinkedIn, so follow the ones you want to do
business with,.
5
6
4
START AS YOU MEAN TO GO ON
‘Completed profiles are 7 times more likely to be
viewed, and 11 times more likely when they
include a photo’ Daran Faraz
LinkedIn Comms Marketing Manager
MORE THAN A CV
Avoid cliché words like ‘effective’ & ‘strategic’
Add previous work, videos and presentations on
your LinkedIn. Demonstrating your work is more
powerful than just saying it
MAKE IT EASY TO BE FOUND
Recruiters searching for you as a candidate for
their clients first notice your headline, so make
sure it’s accurate and clear
2
3
1
BUILD YOUR NETWORK
‘When requesting to connect, keep it personal
instead of the standard message LinkedIn can
send – it helps forge a relationship’
7

LINKEDIN ONGOING ACTIVITY | 6 STEPS
1) Apply for 5 jobs per
day
2) Write 2
Recommendations
a day for 5 days
4) Share good news &
Value adding content
3) Join Industry specialist
groups
5) Ongoing
professional status
updates
6) Key contributor to
communities
SET YOUR TARGET
Write out your daily target on
a post it note by your
computer
ACTIVITY
For current and former
clients, colleagues (senior &
less senior
GROUPS
Apply to Join relevant &
specialist groups in your
field. You can always great
your own group
ADD VALUE
Follow influencers, look at
how they add value to their
community by sharing
industry relevant news

CLOSING
 1 to 1 Services in London:
 CV Writing
 Job Interview Coaching
 LinkedIn tailoring
 jon@howtogetthatjob.net
 linkedin.com/in/jonsimmons1/
 TWITTER @how2getthatjob

LinkedIn for Career Cevelopment - London Workshops

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LinkedIn for Career Cevelopment - London Workshops