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Wij worden dit jaar geen social business

Maar doen wel een stap in de goede richting
The sky is the limit...




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole   © 2012 Deloitte The Netherlands
Van hiërarchische piramide naar netwerkorganisatie




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole   © 2012 Deloitte The Netherlands
Social Business Engineering




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole   © 2012 Deloitte The Netherlands
Doelstellingen




         Meer inkomsten




         Minder uitgaven                                                                  van
                                                                                Social
                                                                               Business
                                                                                           1%
                                                                              Champions   naar
         Grotere
         klanttevredenheid
                                                                                           5%




                                               Toename in de online zichtbaarheid van Deloitte.

Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole                 © 2012 Deloitte The Netherlands
Enkele resultaten tot nu toe


Deloitte-medewerkers online

+/- 3.000 op LinkedIn
> 550 op Twitter
> 3.000 op Yammer

Social Business Champions

62 (potentiële) Social Business Champions
+/- 25.000 connecties op LinkedIn
+/- 20.000 connecties op Twitter
Online conversatievolume van +/- 45% i.v.h.t. overige Big 4
23 leads in 2 maanden tijd




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole   © 2012 Deloitte The Netherlands
Nog geen social business




           Tipping Point




     2,5%                   13,5%                             34%                       34%           16%
  innovators            early adopters                   early majority             late majority   laggards




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole                   © 2012 Deloitte The Netherlands
Zelf doen!




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole   © 2012 Deloitte The Netherlands
Leuk om te connecten!




                                                                                    http://JochemKoole.nl


                                                                                    http://twitter.com/JochemKoole


                                                                                    http://nl.linkedin.com/in/
                                                                                    JochemKoole




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole                         © 2012 Deloitte The Netherlands
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,
each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of
Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally
connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients
succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence.

This publication is for internal distribution and use only among personnel of Deloitte Touche Tohmatsu Limited, its member firms, and their related
entities (collectively, the “Deloitte Network”). None of the Deloitte Network shall be responsible for any loss whatsoever sustained by any person
who relies on this publication.




Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole                                                           © 2012 Deloitte The Netherlands

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Presentatie Jochem Koole - Deloitte (HowardsPlaza12 - middag)

  • 1. Wij worden dit jaar geen social business Maar doen wel een stap in de goede richting
  • 2. The sky is the limit... Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 3. Van hiërarchische piramide naar netwerkorganisatie Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 4. Social Business Engineering Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 5. Doelstellingen Meer inkomsten Minder uitgaven van Social Business 1% Champions naar Grotere klanttevredenheid 5% Toename in de online zichtbaarheid van Deloitte. Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 6. Enkele resultaten tot nu toe Deloitte-medewerkers online +/- 3.000 op LinkedIn > 550 op Twitter > 3.000 op Yammer Social Business Champions 62 (potentiële) Social Business Champions +/- 25.000 connecties op LinkedIn +/- 20.000 connecties op Twitter Online conversatievolume van +/- 45% i.v.h.t. overige Big 4 23 leads in 2 maanden tijd Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 7. Nog geen social business Tipping Point 2,5% 13,5% 34% 34% 16% innovators early adopters early majority late majority laggards Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 8. Zelf doen! Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 9. Leuk om te connecten! http://JochemKoole.nl http://twitter.com/JochemKoole http://nl.linkedin.com/in/ JochemKoole Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands
  • 10. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence. This publication is for internal distribution and use only among personnel of Deloitte Touche Tohmatsu Limited, its member firms, and their related entities (collectively, the “Deloitte Network”). None of the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication. Jochem Koole, senior social business adviseur – jkoole@deloitte.nl / @JochemKoole © 2012 Deloitte The Netherlands