Greenstein Landsman Social Media Jungle

The Social Media Jungle ,[object Object]

Remember… ,[object Object],[object Object]

Early Blogs ,[object Object],[object Object]

Original Citizen Journalism ,[object Object]

Someday our tools will probably seem equally primitive.

Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .

Jon Stewart/Tucker Carlson “I won’t be your monkey”

Pundits Predicted ,[object Object],[object Object],[object Object],[object Object],[object Object]

The 3-Screen world ,[object Object],[object Object],[object Object]

What works on TV doesn’t always work on computer ,[object Object],[object Object]

What works on a compuer doesn’t always work on TV ,[object Object],[object Object],Photo credit: http://picasaweb.google.com/wzachry

Consumers dwell in an increasing Multiscreen World: ,[object Object],[object Object],[object Object]

Who’s Tube? ,[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223

Budget Discussion ,[object Object],[object Object],[object Object],$$$ $ to $$

3 Screens In Summary ,[object Object],[object Object],[object Object],[object Object]

Social Media Discussion ,[object Object],[object Object],[object Object],[object Object]

Trans-Media and the Heroes Phenomenon

Not Just a TV Show ,[object Object],[object Object],[object Object]

Sponsorship built into the plot

Sprint-sponsored content/contest for next season Hero ,[object Object]

Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Feed the engines ,[object Object],[object Object],[object Object]

The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… More takeaways ,[object Object],[object Object],[object Object]

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Greenstein Landsman Social Media Jungle

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Greenstein Landsman Social Media Jungle