Wendy's is launching a new advertising campaign to support the Dave Thomas Foundation For Adoption, founded by Wendy's late founder Dave Thomas who was himself adopted. The Foundation helps children in foster care find permanent homes. Last year's campaign that allowed customers to purchase $1 key tags for the Foundation raised $450,000, so this year Wendy's hopes to raise over $1 million for the Foundation through renewed key tag sales and a new series of TV and radio spots telling stories of children placed in loving homes.