Howard Davidson Arlington MA - John wall sees too far into the future in foot locker ad Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. John Wall Sees Too Far Into The
Future In Foot Locker Ad
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. In a new 70-second ad for Foot
Locker, Washington Wizards guard
John Wall gets a prophetic look into
his future – and doesn’t like
everything he sees.
Slide By :- Howard Davidson Arlington MA

3. In a hilarious new spot, Foot Locker
casts NBA star John Wall as a man who
learns a bit too much about his own
future. Referring to it as “The Process,”
Wall’s friend tells him that – now that
he has his own signature shoe at Foot
Locker – his destiny awaits him.
Slide By :- Howard Davidson Arlington MA

4. This destiny includes becoming an all-time
legend on the court, having his number
retired, and opening a pretty awesome
chicken-wing restaurant. It also includes
being fleeced by his accountant and losing
it all…before the release of Wall’s new
“retro shoe” at Foot Locker revives his life.
Slide By :- Howard Davidson Arlington MA

5. The old adage, “It’s funny because it’s
true,” fits this spot perfectly, as the future
predicted by Wall’s friend is all too common
among ex-pro athletes. The casting is
commendable as well. Wall is a natural in
front of the camera, easily holding his own
with the professional actors in the spot.
Slide By :- Howard Davidson Arlington MA

6. The 70-second ad, created by BBDO New
York, definitely takes some dark turns
along the way, but Wall’s performance
keeps it light. My favorite moment is
when future-Wall, complete with a beer
belly and a bad tie, does a local car
commercial – a staple of hilariously bad
pro-athlete endorsements. (This
legendarily awful spot starring the NBA’s
Oklahoma City Thunder is a perfect
example.)
Slide By :- Howard Davidson Arlington MA

7. It helps that I actually like the shoes, as well.
In contrast to the gaudy designs most other
players choose, Wall’s kicks look like
something a normal person would actually
wear. All told, I can’t think of anything I
dislike about this spot – and if you know me,
you know that’s saying an awful lot!
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA