Howard Davidson Arlington MA - H&R Block Offers Free Money To Help Build Their Equity

1. H&R Block Offers Free
Money To Help Build Their
Equity
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. H&R Block Offers Free
Money To Help Build Their
Equity
Nothing helps build (brand) equity quite like
free money, which is why H&R Block is
offering free cash to customers to help build
their brand.
At least that’s the hope of the tax preparation
company as they introduce an experimental
marketing program that literally puts cash in
the hands of consumers. It’s smart, engaging
and, well, costly.
Slide By :- Howard Davidson Arlington
MA

3. New kiosks from the brand dispense up to $100 to
participants willing to take a 2-minute quiz, part of which
includes the opportunity to fantasize about the best way to
spend a billion dollars. Sounds easy enough.
The kiosks build off H&R Block’s “Get Your Billion Back
America” ad campaign that draws attention to the more than
one billion dollars Americans left on the table after doing
their own taxes in 2013. Ketchum, M1 Interactive, Decibel
Management and CGS Premiere created the kiosks, which
include multiple touch screens, cameras, computers and
ATM components.
Slide By :- Howard Davidson Arlington
MA

4. Needless to say the free-money-dispensing-kiosks, which
are currently set up in Atlanta, New York City, Los
Angeles, and (for some reason) Kansas City, have had no
trouble finding willing participants. The machines have
been used by more than 600 individuals and have
garnered earned media from the thousands of others who
have seen the machines in action.
While it’s a fun, on-strategy execution, and one that
participants undoubtedly enjoy, it lacks the originality to
differentiate itself from other similar kiosks/machine
installations such as Coca Cola’s Happiness Machine. Still
there’s no doubt it’s getting the message across to the
good people of Kansas, New York, California and Georgia,
so who’s to say it can’t still be a slam-dunk for the brand?
Slide By :- Howard Davidson Arlington
MA

5. No word yet on whether or not H&R
Block intends to spread the machines to
other cities across the U.S., but for now
company is probably happy limiting the
number of places it installs free money
dispensers to the few geographically
separated locations already selected.
Slide By :- Howard Davidson Arlington
MA

6. No word yet on whether or not H&R
Block intends to spread the machines to
other cities across the U.S., but for now
company is probably happy limiting the
number of places it installs free money
dispensers to the few geographically
separated locations already selected.
Slide By :- Howard Davidson Arlington
MA