Howard Davidson Arlington MA - Burger King Subjects Facebook Fans to Ultimate Loyalty Test

1. Burger King Subjects Facebook
Fans To Ultimate Loyalty Test
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Burger King Subjects Facebook
Fans To Ultimate Loyalty Test
Burger King is royally subjecting Facebook fans to the
ultimate loyalty test. The tasty fast food giant’s Norway
branch recently adopted a radical – and some would say
confrontational – strategy in regards to its social media
following. In an effort to weed out the negative nancies who
have “liked” Burger King’s Facebook page just to post nasty
comments, the food chain offered a free Big Mac to each of
its fans. The catch? In exchange for the Big Mac, you also
have to accept a lifetime ban from Burger King’s Facebook
page. This comes on the heels of Burger King rolling out its
elusive Big King burger, which bears a striking resemblance to
McDonald’s flagship patty.
Slide By :- Howard Davidson Arlington MA

3. It’s not often that we see a company actively trying to jettison thousands of
Facebook fans, but Burger King thought it was worth the risk of
embarrassment. So far, the results have been inconclusive: on one hand,
30,000 of the 38,000 original Burger King fans decided to go for the free Big
Mac and banish themselves from BK. That nearly 80% rate of abandonment
surely seems like a foolish misstep to some market analysts.
Slide By :- Howard Davidson Arlington MA

4. Burger King views it differently, however.
While they may have been left with only
8,000 followers, they remain confident that
honing their fanbase down to a smaller
committed core will promote more positive
engagement and interactions on their
Facebook page. If nothing else, they’ll
certainly get a modest PR boost from
purging all the Whopper haters who used
to bedevil their page.
Slide By :- Howard Davidson Arlington MA