3. 3
TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participatory design
techniques to generate great ideas
How to build a collaborative culture inside your
organization
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/
17. Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be a terrifying thing
17
WHY COLLABORATE?
21. 21
BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment; everyone is a creative contributor
Improves communication; prevent misunderstandings later
Cultivates a creative culture
FUN
24. 24
CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective
PEERS
Similar brains attacking the same problem
CUSTOMERS
Provides first-hand customer insight
WILDCARD
Brings in a completely different outsider perspective
WHO SHOULD YOU COLLABORATE WITH?
26. 26
POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a new way of working for many people, so expect
some resistance
Ideas without execution; “collaboration is a waste of time”
Potential increase in time and money
28. 28
FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral
Be clear on goals and outcomes
Keep focus
Don’t allow one person to dominate
Involve the quiet participants
Actively listen
Summarize periodically
Source: “8 Tips for Effective Facilitation” By Duncan Brodie
65. 65
#1: Create a positive environment
#2: Be spontaneous & have fun
#3: Everyone is a contributor
#4: Iterate and evolve
66. 66
PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
Put away your digital devices and get tactile
Cultivating a creative culture starts with you
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/