Assignement Key Competence 7: Sense and initiative of entrepreneurship. Students must compile and organize a marketable trade mission to trade shows in China. Also with the use of internet and social media, like WordPress, Facebook, LinkedIn and Twitter.

1. Case Study
Go CHINA
A trade mission to
China
Project: Concepts for Successful Self-organized Learning
Meeting: 31th May- 2th June in Oliveira do Bairro, Portugal
Key Competence 7: Sense of initiative and entrepreneurship (The Netherlands)
Estimated time: 90 minutes
Case study: Go CHINA (copyright Toon Rekkers ,CoSSOL Comenius, KWIC, 2012) Page 1

2. Case study: Go China (the trade mission)
1 Introduction:
In the project Go China you will compile and organize , with some fellow students, a
marketable trade mission on demand of one or more "clients" to visit trade fairs in China.
2 The assignment: Compile and organize a trade mission to China
The trade mission must be offered attractive and marketable to customers. This also means
that you must choose three different Chinese cities. This cities are Beijng, Dailram, Dongguan
Guangzhou, Hong Kong, Jiangsu, Nanging, Shanghai, Shenzen, Tianjin, Zhejiang and Xiamen.
Or look at www.chinaexhibition.com.
As topics for the trade mission you can make a choice of one of the following industries;
electronics, facility services, homebuilding, hospitality, clothing, fashion, agriculture, mining,
offshore, shipbuilding, tourism and or other industries. From one of these industries you
must you must choose a subject. ( The maximum is three different subjects.)
The assignment must be accomplished based on the following topics:
• One trade mission to trade fairs in three Chinese cities.
• The chosen industry, with the chosen subject.
• Group size per trade mission is at least 6 and a maximum of 25 participants.
• Flights in business class (international) or economy class (domestic).
• Stay in five star hotels, based on 1 person rooms.
• Duration of the trade mission at least 6 days with a maximum of 10 days.
3 The target group:
The target audience for this product is specifically aimed at business people who wish to
import and /or export products. They do not like to waive on luxury and comfort. This
audience is very fond of sustainability. Keep this in mind. The age of the target group lies
between 25-65 years. The Go CHINA Trade Mission product is based on the following
marketing mix (5 P's):
Planet: (sustainability and environment)
People: (human rights and fair trade)
Profit: (added value to human existence + profit)
Promotion: (communication via social media)
Pleasure: (staying, entertainment and expierence)
Case study: Go CHINA (copyright Toon Rekkers ,CoSSOL Comenius, KWIC, 2012) Page 2

3. 4 The money making model:
The total travel sum for the customer is based on the following additional fees and charges:
All international flights are business class and domestic flights can be based on
economy class.
Stay in 5 star hotels based on 1 person per room.
Reservation charges € 17.50 per booking (required).
Booking fees at € 2.50 per booking up to 9 persons (required).
Fees for visa € 54.96 per person. (Hong Kong € 71.96)
Entrance fees during the tourist trip € 610 pp (only payable locally).
Excursion and meal packages for the touristic trip: € 719 per person (optional).
5 Sources and Social Media:
Sources URL Social Media URL
Biztrade shows www.biztradeshows.com/china Facebook www.facebook.com
Cantonfair www.cantonfair.org.cn LinkedIn www.linkedin.com
China Exhibition www.chinaexhibition.com Slideshare www.slideshare.com
Eyes on China www.eyesonchina.com Twitter www.twitter.com
Trade Mission www.chinahandelsreis.nl/diensten WordPress www.wordpress.com
My Trader www.mytrader.nl
Tradeshow www.tradekey.com
6 Show us what you made:
The final product contains:
A. A PowerPoint presentation for your clients (at least 10 slides with a maximum of 20
slides). You can release this PowerPoint presentation on Slideshare.com.
B. An income forecast related to the money making model for the trade mission.
C. A good idea for a website on Wordpress and a page on Facebook, Linkedin or Hyves
containing the information of the trade mission and the contact with the customer.
TIPS and TRICKS:
You can present these products on your 'own' site in WordPress. The site can be arranged in a way, that people
go from the homepage directly to the various components and other information. You can also show that you
can communicate these trade missions from WordPress with other Social Media like Twitter, Facebook, and
LinkedIn with your possible customers (prospects). The customer will, in fact in many cases, go through e-mail
to contact you and the follow-up contact will be continued via Social Media
Case study: Go CHINA (copyright Toon Rekkers ,CoSSOL Comenius, KWIC, 2012) Page 3