Feb 22nd, 2010, Presentation at Mobile Monday Düsseldorf

1. Marc René Gardeya
Manager Quality Assurance
Photo: Marco Derksen

2. Layar Reality Browser
“A beautiful, fun mobile app that shows you the things that you can’t see.”
Resulting in discovery, serendipity, understanding and fun experiences

3. Supported devices
Android iPhone 3G S Symbian
back soon
2010

4. Location & direction
GPS / Cell-ID Compass Camera

5. Open platform
Everybody can create their own
Augmented Reality experiences on Layar

6. Brands &
Publishers
Layers AR experiences
Developers Users

7. Distribution = Reach
Campaigns & Platforms &
Pre-installations Stores
Global Distribution Agreement

8. Layers
1500+ layers
Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D

9. Users
1.000.000+

10. Augmented Reality is an
“Experience Medium”
not just a functional tool

11. Life Sized Experiences

12. City Marketing
Layer in development for funda (NL) by AugmentReality (UK)

13. Marketing as a Service
BankInter layer developed by SignoGeo

14. Album Launch
Layer developed by SystemK (Japan)

15. music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK (Japan)

16. Tours with Props
www.augmentreality.co.uk

17. “Old” art
Layer developed by Hoppala (Germany)

18. Sharable Treats
twitter.com/remcovroom

19. Burger Radar
Layer developed by AugmentReality (UK)

21. AR Gaming
www.johnsietsma.com

22. Content developers doing business
developing layers for themselves or 3rd parties

23. Payments
announced on MWC Barcelona - available end Q1
Layar facilitates brands, game developers, publishers
and producers to sell their AR content & experiences
through the Layar Reality Browser.
Made by John Sietsema

24. Brands on Layar

25. Ecosystem
Animators
Storytellers Historians
Tech developers
Architects
Game designers Creative Agencies
Artists
Educators
3D modelers Brands
Governments

26. Funded!
€ 2.5 million ($3.4 million)
(Sunstone Capital & Prime Technology Ventures)

27. Need help?

28. Do it yourself ?
http://dev.layar.com

29. Thank you
Marc René Gardeya
marc@layar.com
www.layar.com