This document appears to be a presentation about mobile augmented reality by Marc Rene Gardeya. It discusses several case studies and applications of augmented reality technology, including tourism in Rhone-Alpes, the German Yellow Pages, a public art project, a Quiznos campaign, social media applications, and games. It also covers topics like advertising, 3D spatial experiences, content management, consulting and training, future technologies, natural feature tracking, language translation, gesture control, augmented reality glasses, and hyperreality. The presentation emphasizes real world examples and provides insights from leaders in the technology industry.

1. Mobile Augmented Reality
Marc René Gardeya, Founder and CEO
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

2. 7 Cases
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

3. Rhônes-Alpes Tourism
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

4. German Yellow Pages
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

5. Virtual Public Art Project
„Key element of our application is that the
objects are site-specific. This is different
than most other digital media that can be
easily transfered and shared. This requires
the users presence and interaction with the
site itself.“
Chris Manzione, Artist
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

6. Quiznos Campaign
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

7. Social Is Mobile
Happy easter!
again!
Looking forward to see you
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

8. Woombamania
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

9. Berlin Wall 3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

10. Berlin Wall 3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

11. Advertising
Google Patent #20100010893, 14. Januar 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

12. Real World
Spatial
3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

13. Technologie
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

14. Content
Content
Content
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

15. Content Management
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

16. Consulting & Training
School
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

17. Tomorrow
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

18. Natural Feature Tracking
Paul Otellini, CEO Intel, CES 2008
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

19. Word Lens
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

20. Gesture Control
John Underkoffler, TED Konferenz, February 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

21. AR Glasses
Concept work, Nokia
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

22. Making tea
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

23. Augmented (Hyper)Reality
Keiichi Matsuda, January 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

24. THANK YOU
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com