1. s k y l n c e
presented by
SociaL MeDia for NoNProfitS
WHAT THE C-SUITE SHOULD KNOW
2. “Social media is online media that starts conversations,
encourages people to pass it on to others, and finds ways
to travel on its own.”
-Idealware, The Nonprofit Social Media Decision Guide
3. isn’t all about sharing stuff about this guy...
isn’t all about sharing stuff about this
Social media
17. “Millennials expect organizations to have the same fluency
with social media, the same comfort working beyond the
organization’s institutional walls as they do.”
-Beth Kanter, Co-author of “The Networked Nonprofit”
18. “Social Media is an ingredient,
not an entrée.”
-Jay Baer, Convince & Convert
33. In 2008, The Save
Darfur Coalition used a
Facebook page to raise
more than $75k from its
1 million members.
= increased
donations
#1
34. #2 The National Wildlife
Federation used blogs and
Twitter to promote their new
initiative, Greenhour.org.
After 8 months, the results?
Website views doubled
from 8k to 16k
Email list doubled
from 2.5k to 5k
35. Two points:
• Both FPO and NPO can deal with ROI.
• They had clear goals from the beginning.
36. Organizations will not share the exact same goals...
Everyone’s strategies and tactics will differ.
37. Your adoption of social media
should align with
your business goals.
38. Your adoption of social media
should align with
your mission’s goals.
39. And a third point:
• It doesn’t always have
to be about ROI.
49. Dear Zen Kitty of social media wisdom,
I want my organization to use social media, but I
want to ensure that we do it right. What are some
common pitfalls I must avoid?
57. “Most likely. We know our audience is
already on Facebook. We can leverage
both our website and Facebook to create
a multi-channel campaign.”
“Our coming fundraisers will
need lots of support. Can social
media help out?”
58. “Our coming fundraisers will
need lots of support. Can social
media help out?”
“Most likely. We know our audience is
already on Facebook. We can leverage
both our website and Facebook to create
a multi-channel campaign.”
“Our coming fundraisers will
need lots of support. Can social
media help out?”
“Most likely. We know our audience is
already on Facebook. We can leverage
both our website and Facebook to create
a multi-channel campaign.”
• You can focus your resources.
• You’ll know what tools make sense.
• You’ll know what metrics you need to
measure success.
Much better.
82. Flickr Photo Credits:
by eschipul
mrdestructicity
by the NOAA
by Steve Punter
by the IFRC
by Darkroom Productions
by rick
by x-ray delta one
by Eric Constantineau
by Univ of Iowa
by will biscuits
by Stéfan
by Stéfan
by Stéfan
by Stéfan
by milopeng
by i eated a cookie
by vernhart
by halfdos
83. Movie Screenshot Credits:
InfoGFX Credits:
Dr. Strangelove. Dir. Stanley Kubrick. With Peter Sellers, George C. Scott
Sterling Hayden, Keenan Wynn, Slim Pickens. Hawk Films, 1964.
Global Map of Social Networking 2011 by Trendstream.net
Twitterverse by Brian Solis and jess3
Social Media Landscape of 2011 by Fred Cavazza
84. www.skylance.org
Skylance leads wayward nonprofits & social enterprises into marketing and operational
sustainability. We help them communicate better and execute missions more efficiently.
end.