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The Social Media Manager Is Dead. Long Live Social Media.

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Hootsuite
Hootsuite

This document discusses how businesses can adapt their social media strategies. It recommends acting like an entrepreneur by getting buy-in from across departments, marrying social strategies to business goals, implementing securely, and educating employees. The social media manager role is dead; social media must now be integrated throughout an organization.

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The Social Media Manager Is Dead. Long Live Social Media. © 2014 HootSuite Media Inc
hootsuite.com Rylan Holey EMEA Partner Manager, HootSuite @holeytonal @hootsuite_uk © 2014 HootSuite Media Inc
of businesses will lose market position *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. Social Business Incompetence © 2014 HootSuite Media Inc
cede dominance Social Business Incompetence 1 in 5 *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
of executives not engaged *Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013 Social Business Incompetence 2 © 2014 HootSuite Media Inc
How do we Adapt? © 2014 HootSuite Media Inc
Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In Implement and Educate © 2014 HootSuite Media Inc
Act like an Entrepreneur © 2014 HootSuite Media Inc
Act like an Entrepreneur Get your business’s big picture © 2014 HootSuite Media Inc
C-Suite IT Marketing Human Resources Customer Service Research & Development Sales © 2014 HootSuite Media Inc
Act like an Entrepreneur Get your business’s big picture Marry social to the business © 2014 HootSuite Media Inc
Marrying social to the Business Strategy Proof of Concept Implementation Success Metrics © 2014 HootSuite Media Inc
Marketing IT Sales Customer Service Operations Supply chain operations Risk management Finance © 2014 HootSuite Media Inc
Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In © 2014 HootSuite Media Inc
Win Buy-In © 2014 HootSuite Media Inc
Social/Management Styles Analytic Driver Amiable Expressive Talk (Extrovert) Intuitive (People Orientation) Analytical (Task Orientation) Listen (Introvert) © 2014 HootSuite Media Inc
Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In Implement and Educate © 2014 HootSuite Media Inc
Implement Security Compliance Guidelines & Policies Infrastructure Integration © 2014 HootSuite Media Inc
Educate Your own education Educating person to person Educating to a whole organization at scale © 2014 HootSuite Media Inc
Your Opportunity © 2014 HootSuite Media Inc
Custom Social Media Education & ASMS HootSuite Enterprise Managed Security & Compliance Services uberVU HootSuite Key Products © 2014 HootSuite Media Inc
@holeytonal @hootsuite_uk hootsuite.com Rylan Holey EMEA Partner Manager, HootSuite © 2014 HootSuite Media Inc

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