Instagram Strategy Guide
@HootsuiteAPAC

Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
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Why using Instagram matters for your business
5 steps to influence Instagram success
Q&A
Agenda
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Why using Instagram matters for your
business

Instagram is Huge!
❏ Over 400+ million monthly active users
❏ Post 80M photos each day
❏ Like 3.5B photos each day
❏ 63% use Instagram to learn about
product/service
Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.

❏ Grow your social presence
❏ Showcase brand personality
❏ Build community together
❏ Monitor brand mentions by
customers
Why using Instagram matters to your business?

How Hootsuite can help you with Instagram?
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5 Steps to influence your Instagram
success

1. Branding
2. Audience
3. Content
4. Awareness
5. Measure

1. Branding
❏ Brand aesthetic: Visual
representatives-logo, colour
palette
❏ Voice and Tone: Brainstorm
adjectives to describe your
brand
❏ Composition: White space,
backgrounds, subject
placement
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Branding
Example
MailChimp - Email
Marketing Company
❏ Emphasizes its corporate
culture in whimsical ways
❏ Bright colours
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2. Audience
❏ Your target market:
Gender, B2C, B2B, Age
❏ Tool to help: Demografies
App from App Directory
❏ Breakdown your
followers
❏ Compare which media
resonates better
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Audience Example
CBRE - Real Estate
❏ Established as an expert by
providing a fun factoid about
the building or city
❏ Promote its own property and
others to avoid being pushy
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3. Content
1. Show me how it’s
made
2. Show me the people
behind the product
3. Show me something
I’d never get to see
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1- Show me how it’s made
Details:
❏ Document processes
❏ Arouse followers with
questions
How-to:
❏ Schedule your posting
daily to show progress
❏ Create branded
hashtag to monitor
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2- Show me the people behind the product
Details:
❏ Share employees’
perspectives
How-to:
❏ Use company
hashtag
❏ Use listening stream
to monitor these
photos
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3- Show me something I’d never get to see
Details:
❏ Share experiences
from various angles
❏ Instill curiosity
element
How-to:
❏ Find trending photos
❏ Create Instagram
campaigns to grow
followers
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Efficiency
❏ Plan your content calendar e.
g Throwback Thursday
❏ Schedule your messages and
pictures
❏ Find your best time to post
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❏ Links don’t work in captions -
put it on the profile bio.
❏ Photo size 1048px x 1048px
❏ Hashtags- Don’t overdo
❏ Post on a consistent basis
#schedule
Best Practices
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Increase brand, product or service exposure
4. Awareness
Employees
❏ Brand ambassador
❏ Credible source
Influencers
❏ Reach out to a new set
of audience
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Awareness Example
Herschel Supply - Retail
❏ Encourage user contributions
❏ Discover great influencer on social
❏ Travellers use #WellTravelled to
share their travel experiences
with Herschel’s backpack.
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❏ Identify your
engagement rates,
followers growth and
success of content
❏ Tool to help:
Iconosquare from
App Directory
5. Measure
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Branding - Am I on brand?
Audience - Who should I talk to?
Content - What should I post on Instagram?
Awareness - How to gain exposure?
Measure - What is my social ROI?
Checklist
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Q & A

Thank you!
@Hoot_EllaBadis
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