Instagram Strategy Guide with Hootsuite

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Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business! Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success. Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ and watch the recording on Youtube here: http://ow.ly/V0GY9 ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

Marketing

Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
Join the conversation using #HootsuitePro

Why using Instagram matters for your business
5 steps to influence Instagram success
Q&A
Agenda
Tweet your questions with #HootsuitePro

Why using Instagram matters for your
business

Instagram is Huge!
❏ Over 400+ million monthly active users
❏ Post 80M photos each day
❏ Like 3.5B photos each day
❏ 63% use Instagram to learn about
product/service
Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.

How Hootsuite can help you with Instagram?
Tweet your questions with #HootsuitePro

5 Steps to influence your Instagram
success

1. Branding
2. Audience
3. Content
4. Awareness
5. Measure

Branding
Example
MailChimp - Email
Marketing Company
❏ Emphasizes its corporate
culture in whimsical ways
❏ Bright colours
Tweet your questions with #HootsuitePro

2. Audience
❏ Your target market:
Gender, B2C, B2B, Age
❏ Tool to help: Demografies
App from App Directory
❏ Breakdown your
followers
❏ Compare which media
resonates better
Tweet your questions with #HootsuitePro

Audience Example
CBRE - Real Estate
❏ Established as an expert by
providing a fun factoid about
the building or city
❏ Promote its own property and
others to avoid being pushy
Tweet your questions with #HootsuitePro

3. Content
1. Show me how it’s
made
2. Show me the people
behind the product
3. Show me something
I’d never get to see
Tweet your questions with #HootsuitePro

1- Show me how it’s made
Details:
❏ Document processes
❏ Arouse followers with
questions
How-to:
❏ Schedule your posting
daily to show progress
❏ Create branded
hashtag to monitor
Tweet your questions with #HootsuitePro

2- Show me the people behind the product
Details:
❏ Share employees’
perspectives
How-to:
❏ Use company
hashtag
❏ Use listening stream
to monitor these
photos
Tweet your questions with #HootsuitePro

3- Show me something I’d never get to see
Details:
❏ Share experiences
from various angles
❏ Instill curiosity
element
How-to:
❏ Find trending photos
❏ Create Instagram
campaigns to grow
followers
Tweet your questions with #HootsuitePro

Efficiency
❏ Plan your content calendar e.
g Throwback Thursday
❏ Schedule your messages and
pictures
❏ Find your best time to post
Tweet your questions with #HootsuitePro

Awareness Example
Herschel Supply - Retail
❏ Encourage user contributions
❏ Discover great influencer on social
❏ Travellers use #WellTravelled to
share their travel experiences
with Herschel’s backpack.
Tweet your questions with #HootsuitePro

❏ Identify your
engagement rates,
followers growth and
success of content
❏ Tool to help:
Iconosquare from
App Directory
5. Measure
Tweet your questions with #HootsuitePro

Thank you!
@Hoot_EllaBadis
Join the conversation using #HootsuitePro

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9. 5 Steps to influence your Instagram success

10. 1. Branding 2. Audience 3. Content 4. Awareness 5. Measure

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16. 1- Show me how it’s made Details: ❏ Document processes ❏ Arouse followers with questions How-to: ❏ Schedule your posting daily to show progress ❏ Create branded hashtag to monitor Tweet your questions with #HootsuitePro

17. 2- Show me the people behind the product Details: ❏ Share employees’ perspectives How-to: ❏ Use company hashtag ❏ Use listening stream to monitor these photos Tweet your questions with #HootsuitePro

18. 3- Show me something I’d never get to see Details: ❏ Share experiences from various angles ❏ Instill curiosity element How-to: ❏ Find trending photos ❏ Create Instagram campaigns to grow followers Tweet your questions with #HootsuitePro

19. Efficiency ❏ Plan your content calendar e. g Throwback Thursday ❏ Schedule your messages and pictures ❏ Find your best time to post Tweet your questions with #HootsuitePro

20. ❏ Links don’t work in captions - put it on the profile bio. ❏ Photo size 1048px x 1048px ❏ Hashtags- Don’t overdo ❏ Post on a consistent basis #schedule Best Practices Tweet your questions with #HootsuitePro

21. Increase brand, product or service exposure 4. Awareness Employees ❏ Brand ambassador ❏ Credible source Influencers ❏ Reach out to a new set of audience Tweet your questions with #HootsuitePro

22. Awareness Example Herschel Supply - Retail ❏ Encourage user contributions ❏ Discover great influencer on social ❏ Travellers use #WellTravelled to share their travel experiences with Herschel’s backpack. Tweet your questions with #HootsuitePro

23. ❏ Identify your engagement rates, followers growth and success of content ❏ Tool to help: Iconosquare from App Directory 5. Measure Tweet your questions with #HootsuitePro

24. Branding - Am I on brand? Audience - Who should I talk to? Content - What should I post on Instagram? Awareness - How to gain exposure? Measure - What is my social ROI? Checklist Tweet your questions with #HootsuitePro

25. Q & A

26. Thank you! @Hoot_EllaBadis Join the conversation using #HootsuitePro

Instagram Strategy Guide with Hootsuite

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