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Reinventing Video
Journalism for Mobile
Journalism + Design!
!
#journalismdesign
!
Hong Qu
April 2 and 7, 2015
Overview
• Definitions
• Video
• Journalism
• Mobile
• Trends
• Tech
• Producers <=> Consumers
• Streaming VOD and binge wa...
https://www.youtube.com/watch?v=WINDtlPXmmE&t=1m
Network
http://www.businessinsider.com/john-oliver-on-april-fools-day-pledge-2015-4
Last Week Tonight
Where do you get your
Video News?
• Let’s write down an exhaustive list
• e.g.
• Daily Show
• CSPAN
• etc…
Journalism
“Fair and Balanced”
Objective vs Evocative
Human interest storytelling
Audience vs Fans
Broadcasting vs Partici...
Chef
Food Truck
Video
Narrative format
Production quality and cost
Live vs Taped
Scripted vs Interactive
Professional vs User Generated (U...
Mobile
Screen size
“Second screen experience”
Video quality vs Bandwidth and Data plans
Context of use
Search and discover...
Single Player
• Tell me what’s happening in the world
• I’m bored, entertain me
– How is my favorite team/celebrity/
hobby...
Multiplayer
• Impress my friends with my Identity
– Show me something I want to share with my friends
– Make me feel, laug...
THE DISCIPLINES OF USER EXPERIENCE
Data Science to understand
engagement with video
Analyzing Traffic patterns
• Playback quartile analysis
• Time of date/wee...
http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-
business/
“Personas have goals”
!
“Goals are achieved through scenarios”
!
“Scenarios break down to tasks”
!
“Tasks can be written a...
– jason hirschhorn @MediaREDEF
It's not shocking, but still a big "wow" when I
see new video platforms emerge and
complete...
What’s next???
https://instagram.com/p/yXDKh8NPap/?taken-by=thisisfusion
Fusion on Instagram
Assignment
!
• Story title
• How you got to it?
• Where were you?
• How far into the video you watched?
!
• How did you fe...
What consumers want

is not always

What producers want
Reinventing Video Journalism for the Mobile Age
Reinventing Video Journalism for the Mobile Age
Reinventing Video Journalism for the Mobile Age
Reinventing Video Journalism for the Mobile Age
Reinventing Video Journalism for the Mobile Age
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Reinventing Video Journalism for the Mobile Age

  1. 1. Reinventing Video Journalism for Mobile Journalism + Design! ! #journalismdesign ! Hong Qu April 2 and 7, 2015
  2. 2. Overview • Definitions • Video • Journalism • Mobile • Trends • Tech • Producers <=> Consumers • Streaming VOD and binge watching • Data Science analysis • UX Design Process Lecture (4/2) ! • Understanding user behavior • Attention and focus • Goals • Rituals and habits • Ideation • Accordion method • Hypothesis formation • Prototyping • User modeling • User journey • User stories Workshop (4/7)
  3. 3. https://www.youtube.com/watch?v=WINDtlPXmmE&t=1m Network
  4. 4. http://www.businessinsider.com/john-oliver-on-april-fools-day-pledge-2015-4 Last Week Tonight
  5. 5. Where do you get your Video News? • Let’s write down an exhaustive list • e.g. • Daily Show • CSPAN • etc…
  6. 6. Journalism “Fair and Balanced” Objective vs Evocative Human interest storytelling Audience vs Fans Broadcasting vs Participating Producer’s Voice vs Consumer’s Identity
  7. 7. Chef
  8. 8. Food Truck
  9. 9. Video Narrative format Production quality and cost Live vs Taped Scripted vs Interactive Professional vs User Generated (UGC) Length (short form vs long form)
  10. 10. Mobile Screen size “Second screen experience” Video quality vs Bandwidth and Data plans Context of use Search and discovery Impact on mood and emotional state Single player vs multi player
  11. 11. Single Player • Tell me what’s happening in the world • I’m bored, entertain me – How is my favorite team/celebrity/ hobby is doing? – Tell me a story that matter to how I live my life • Teach me something new • Answer my questions about my world – Let me interact and search for data
  12. 12. Multiplayer • Impress my friends with my Identity – Show me something I want to share with my friends – Make me feel, laugh, cry, etc… – Make them feel that same feeling • Tell me a story that I can use as a “postcard” to evoke “I am thinking of you” to form closer relationships
  13. 13. THE DISCIPLINES OF USER EXPERIENCE
  14. 14. Data Science to understand engagement with video Analyzing Traffic patterns • Playback quartile analysis • Time of date/week/events • Social network analysis • how a video travels through the social graph • Fans and amplifiers • Episodic series and binge watching behavior • Live real time viewers and participants • Content analysis and data mining
  15. 15. http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper- business/
  16. 16. “Personas have goals” ! “Goals are achieved through scenarios” ! “Scenarios break down to tasks” ! “Tasks can be written as user stories”
  17. 17. – jason hirschhorn @MediaREDEF It's not shocking, but still a big "wow" when I see new video platforms emerge and completely own youth and yet the older media companies just watch as most made no moves on distribution or technology. New platforms. New channels. New talent. YOUTUBE, PERISCOPE, MEERKAT. You name it. Old media asleep at the future wheel thinking all the minutes are going to stay on TV or TV content...
  18. 18. What’s next???
  19. 19. https://instagram.com/p/yXDKh8NPap/?taken-by=thisisfusion Fusion on Instagram
  20. 20. Assignment ! • Story title • How you got to it? • Where were you? • How far into the video you watched? ! • How did you feel afterwards? • Did you do anything with the video? • e.g. tell friends? post on your profile? • Will you watch videos from producer again? Keep a diary! log each time you watch a news video Bring your diary to next week’s workshop! we will analyze this data to “reinvent” video journalism for mobile
  21. 21. What consumers want
 is not always
 What producers want
  • Bektursun

    Aug. 10, 2015
  • silverboat

    Apr. 10, 2015

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