lecture slides

1. Reinventing Video
Journalism for Mobile
Journalism + Design!
!
#journalismdesign
!
Hong Qu
April 2 and 7, 2015

2. Overview
• Definitions
• Video
• Journalism
• Mobile
• Trends
• Tech
• Producers <=> Consumers
• Streaming VOD and binge watching
• Data Science analysis
• UX Design Process
Lecture (4/2) !
• Understanding user behavior
• Attention and focus
• Goals
• Rituals and habits
• Ideation
• Accordion method
• Hypothesis formation
• Prototyping
• User modeling
• User journey
• User stories
Workshop (4/7)

3. https://www.youtube.com/watch?v=WINDtlPXmmE&t=1m
Network

4. http://www.businessinsider.com/john-oliver-on-april-fools-day-pledge-2015-4
Last Week Tonight

5. Where do you get your
Video News?
• Let’s write down an exhaustive list
• e.g.
• Daily Show
• CSPAN
• etc…

7. Journalism
“Fair and Balanced”
Objective vs Evocative
Human interest storytelling
Audience vs Fans
Broadcasting vs Participating
Producer’s Voice vs Consumer’s Identity

8. Chef

9. Food Truck

10. Video
Narrative format
Production quality and cost
Live vs Taped
Scripted vs Interactive
Professional vs User Generated (UGC)
Length (short form vs long form)

12. Mobile
Screen size
“Second screen experience”
Video quality vs Bandwidth and Data plans
Context of use
Search and discovery
Impact on mood and emotional state
Single player vs multi player

14. Single Player
• Tell me what’s happening in the world
• I’m bored, entertain me
– How is my favorite team/celebrity/
hobby is doing?
– Tell me a story that matter to how I
live my life
• Teach me something new
• Answer my questions about my world
– Let me interact and search for data

15. Multiplayer
• Impress my friends with my Identity
– Show me something I want to share with my friends
– Make me feel, laugh, cry, etc…
– Make them feel that same feeling
• Tell me a story that I can use as a
“postcard” to evoke “I am thinking of you”
to form closer relationships

16. THE DISCIPLINES OF USER EXPERIENCE

18. Data Science to understand
engagement with video
Analyzing Traffic patterns
• Playback quartile analysis
• Time of date/week/events
• Social network analysis
• how a video travels through the social graph
• Fans and amplifiers
• Episodic series and binge watching behavior
• Live real time viewers and participants
• Content analysis and data mining

19. http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-
business/

20. “Personas have goals”
!
“Goals are achieved through scenarios”
!
“Scenarios break down to tasks”
!
“Tasks can be written as user stories”

21. – jason hirschhorn @MediaREDEF
It's not shocking, but still a big "wow" when I
see new video platforms emerge and
completely own youth and yet the older media
companies just watch as most made no moves
on distribution or technology. New platforms.
New channels. New talent. YOUTUBE,
PERISCOPE, MEERKAT. You name it. Old
media asleep at the future wheel thinking all
the minutes are going to stay on TV or TV
content...

23. What’s next???

24. https://instagram.com/p/yXDKh8NPap/?taken-by=thisisfusion
Fusion on Instagram

25. Assignment
!
• Story title
• How you got to it?
• Where were you?
• How far into the video you watched?
!
• How did you feel afterwards?
• Did you do anything with the video?
• e.g. tell friends? post on your profile?
• Will you watch videos from producer again?
Keep a diary!
log each time you watch a news video
Bring your diary to next week’s workshop!
we will analyze this data to “reinvent” video journalism for mobile

26. What consumers want
is not always
What producers want