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Company Profile Global Marketing March 26 th , 2009
About AXIOMTEK
[object Object],[object Object],[object Object],[object Object],Our Mission
Core Values
 
Passion Integrity Innovation  Uncompromising Honesty  Passion for Excellence Encourage for Innovation Core Values
 
Outlines and Organization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today…
Triangle Development  & Vertical Approaches   Business  Development for embedded  World Design Services Board Level OEM/ODM Integrated Services iSEC  System Platforms  Mass  Custom  Services Flexibility &  Time-to-Market  EtherWAN Networking ADS Display & Power AXIOMTEK Computing Gaming ITS Gaming HMI Network  Appliance Security Industrial Automation Digital  Signage Medical
AXIOMTEK Business Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embedded Core Technology vs.  Vertical Applications  Embedded Board Level Development  EmCo technology   CPU Core logic, VGA, LAN, super IO chipsets, BIOS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Application Computing Platforms
Product Strategy and Directions Product Lines Embedded Boards System & Platforms  Panel  Computers AXIOMTEK Sectors  Industrial Ethernet iMB COM/ODM IPC eBOX NA Industrial HMI Medical PC KIOSK PPC Media Con. Ind. Switches Industrial Display  DP Solutions DSA Platforms  EW/ADS Sectors  EMB
Sales Forces of AXIOMTEK Group Automation eGeneral Platforms AXIOMTEK  product lines RSM for channel partner development Infotainment Gaming OEM/ODM BDM for KA development  ADS EW Infrastructure EMB COM/ODM eBOX/IPC NA MPC HMI iCON Medical KIOSK/DSA iMB
Embedded Boards & Modules Embedded Boards &  Modules  EMB COM/ODM iMB Mini ITX, Micro ATX, ATX FF  for gaming, POS, KIOSK and DS  Capa, Petit, EPIC, Pico-ITX,  PC/104, slot-SBC FF for  medical,   automation, transportation ETX, STX, COM Express and  custom design  ,[object Object],[object Object],[object Object],[object Object]
Systems and Platforms Systems and  Platforms  General  IPC/eBOX eBOX for  Transportation  eBOX for  Communication  Appliance eBOX for  Infotainment Cost-effective, expansible for  general Industrial  Fanless, high intensive graphic,  gaming, DS, KIOSK  Fanless, heavy-duty embedded  system, battery backup Multiport Ethernet for NA ,[object Object],[object Object],[object Object],[object Object]
Panel Computing Platforms Panel Computing  Platforms General PPC Medical PC KIOSK ODM HMI  Automation P1000 metal series  P2000 plastic series  Fanless, heavy-duty systems,  optional SCADA and IO Medical approval solutions,  fanless and expansible ODM driven, integration  capability w/ peripherals of  card reader, scanner, RFID, etc.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Directions We are Approaching Industrial Ethernet as a leader in connectivity GP Electric Marine ITS IP security … Quick design services of IPC/eBOX for vertical platforms GP NA Medical DSA Leading player of complete touch panel computers GP Vehicle Medical KIOSK HMI … … DSA
AXUS YT Yang President ADS Light Tseng  President EtherWAN Mitch Yang CEO & President AXCN Yaping Chen President AXEU Bill Shen President AXIOMTEK YT Yang Chairman AXIOMTEK Group Org.  AXCA  AXGM AXFR AXIL EtherWAN USA AXMA, AXNJ, AXNH, AXPA AXPL ADS China AXBJ AXSH AXSZ AXDG
ADM Yaping C.(S) IMB Manuf. Henry L. RBU2 Jason Y. RBU1 YT Y.(S) ACP Peter P. ECP David C. Finance Accounting HR & GA Euro. USA Subsidiary TW Japan Emerging System Integration Operation in China ECP Electronic Engineering I BIOS Electronic Engineering II Mechanical Engineering PPC/eBOX IPC Shareholders Chairman & CEO YT Yang Board of Directors Audit Committee System Engineering BDM China Subsidiary Global Marketing COO Yaping Embedded OS  HMI NA Account Sales Supply Chain Quality Engineering QA / CS MIS Manufacture Engineering QC Integration Golden Y. QE & CS Yaping C.(S) AXHQ AXIOMTEK, Headquarters As of March 1, 2008 Advanced Design Software Engineering
. . Shanghai . Düsseldorf Paris Taipei 1990 AXIOMTEK 2004 EtherWAN 2007 ADS Shenzhen Beijing Warsaw Global Development 2008 forcast Tokyo Donggun Donggun MA AXUS NJ NH PA FL IL TX CA CA AXEU AXCN . . . . . . . . . . . . . . 7 1 - 1 - China ADS 12 - 1 - 1 Taiwan 400 1 1 2 3 Taiwan 8 - 1 1 1 - 2 Logistics Hubs 681 20 108 18 62 6 48 Employee R&D / Engineering Manufacturing Plants Sales Offices Region Company 1 1 1 Taiwan EtherWAN - - 1 Americas - - 3 Europe 5 7 23 Total - - 1 Japan 1 2 3 China AXIOMTEK 1 1 9 Americas
Engineering Manpower in 2008 LCD BIOS support, Customer Applications Consulting, FAQ  9 Application Eng. Chassis & ID Design 16 Mechanical Eng. 130 Total System Integration and Verification 11 System Eng. DVT, QE, FCC,CE 19 Quality Eng. Windows CE, XP Embedded,  QNX, Embedded Linux,  BIOS Porting, TCP/IP Protocol, Serial Server, POE  25 Software Eng., Embedded OS,  BIOS, Driver Industrial Computer and Network HW Design 50 Electronic Eng. Capability Manpower Function
Sales Distribution
Regional Distribution
ECP IPC PPC/eBox NA 16.8% 21.2% 17.0% 6.9% 10.0% HMI/DAC  5 10 15 20 25 17.3% Others 10.8% iCOM (EtherWAN) Product Distribution    (included EtherWAN)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where We Want to Be
Manufacturing Capacity Quality Assurance IT Infrastructure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacturing Capability Assembly Line  Clean Room  SPI: Solder Paste Inspection
Professional Sony SMT Lines (RoHS Compliance) Computerized Dual Wave Lead-free Soldering Furnace N2 Lead-free Soldering System
Best in Class Process High Capacity & Efficiency
ICT Test (I n-circuit Test ) AOI Machine - Automated Optical Inspection System
Chassis Design, Engineering, Manufacturing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lab: Temperature/Humidity Lab: Vibration test Lab: Drop test Design Verification
[object Object],[object Object],[object Object],[object Object],[object Object],EMI/EMC Chamber Conducted Lab Design Verification
Global Infrastructure SAP ERP/HR eRMA Business Intelligence Global VPN Network Website/ Partner Zone Internet AXUS AXCN AXEU Prospects eService MIC/DCC Webflow Premier Partners Customers Internal View: Function-oriented Structure External View: Customer-oriented Structure  ,[object Object],[object Object],[object Object],[object Object],[object Object],Shop Floor System
Awards and Recognitions Embedded Partner (Microsoft Windows) Communication Alliance (Intel Associate Member) Best Customer (VIA, 2006) Best Customer (Intel, 2005) Won Award  “ Symbol of Excellence” In Taiwan (1999) Product of the Year (Internet Telephony,1999) Product: AX6122 Best of Show (CT EXPO, Spring 2000) Product: AX6149A Best of Show (CT EXPO, 2001) Product: AX6113 Best Product Award (French PC Achat, 2006) Product: ExBoot NSTL Standard Product: SBC8168VEE Product of the Year (CTI Magazine, 1998) Product: AX6151A Best of Show (CTI EXPO, Fall 1998) Product: AX6151A Best of Show (CTI EXPO, Spring 1998) Product: AX6156E Best of Show (CT EXPO, Fall 1999) Product: AX6153
Thank You

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Company Profile Q109

  • 1. Company Profile Global Marketing March 26 th , 2009
  • 3.
  • 5.  
  • 6. Passion Integrity Innovation Uncompromising Honesty Passion for Excellence Encourage for Innovation Core Values
  • 7.  
  • 9.
  • 10. Triangle Development & Vertical Approaches Business Development for embedded World Design Services Board Level OEM/ODM Integrated Services iSEC System Platforms Mass Custom Services Flexibility & Time-to-Market EtherWAN Networking ADS Display & Power AXIOMTEK Computing Gaming ITS Gaming HMI Network Appliance Security Industrial Automation Digital Signage Medical
  • 11.
  • 12.
  • 13. Product Strategy and Directions Product Lines Embedded Boards System & Platforms Panel Computers AXIOMTEK Sectors Industrial Ethernet iMB COM/ODM IPC eBOX NA Industrial HMI Medical PC KIOSK PPC Media Con. Ind. Switches Industrial Display DP Solutions DSA Platforms EW/ADS Sectors EMB
  • 14. Sales Forces of AXIOMTEK Group Automation eGeneral Platforms AXIOMTEK product lines RSM for channel partner development Infotainment Gaming OEM/ODM BDM for KA development ADS EW Infrastructure EMB COM/ODM eBOX/IPC NA MPC HMI iCON Medical KIOSK/DSA iMB
  • 15.
  • 16.
  • 17.
  • 18. What Directions We are Approaching Industrial Ethernet as a leader in connectivity GP Electric Marine ITS IP security … Quick design services of IPC/eBOX for vertical platforms GP NA Medical DSA Leading player of complete touch panel computers GP Vehicle Medical KIOSK HMI … … DSA
  • 19. AXUS YT Yang President ADS Light Tseng President EtherWAN Mitch Yang CEO & President AXCN Yaping Chen President AXEU Bill Shen President AXIOMTEK YT Yang Chairman AXIOMTEK Group Org. AXCA AXGM AXFR AXIL EtherWAN USA AXMA, AXNJ, AXNH, AXPA AXPL ADS China AXBJ AXSH AXSZ AXDG
  • 20. ADM Yaping C.(S) IMB Manuf. Henry L. RBU2 Jason Y. RBU1 YT Y.(S) ACP Peter P. ECP David C. Finance Accounting HR & GA Euro. USA Subsidiary TW Japan Emerging System Integration Operation in China ECP Electronic Engineering I BIOS Electronic Engineering II Mechanical Engineering PPC/eBOX IPC Shareholders Chairman & CEO YT Yang Board of Directors Audit Committee System Engineering BDM China Subsidiary Global Marketing COO Yaping Embedded OS HMI NA Account Sales Supply Chain Quality Engineering QA / CS MIS Manufacture Engineering QC Integration Golden Y. QE & CS Yaping C.(S) AXHQ AXIOMTEK, Headquarters As of March 1, 2008 Advanced Design Software Engineering
  • 21. . . Shanghai . Düsseldorf Paris Taipei 1990 AXIOMTEK 2004 EtherWAN 2007 ADS Shenzhen Beijing Warsaw Global Development 2008 forcast Tokyo Donggun Donggun MA AXUS NJ NH PA FL IL TX CA CA AXEU AXCN . . . . . . . . . . . . . . 7 1 - 1 - China ADS 12 - 1 - 1 Taiwan 400 1 1 2 3 Taiwan 8 - 1 1 1 - 2 Logistics Hubs 681 20 108 18 62 6 48 Employee R&D / Engineering Manufacturing Plants Sales Offices Region Company 1 1 1 Taiwan EtherWAN - - 1 Americas - - 3 Europe 5 7 23 Total - - 1 Japan 1 2 3 China AXIOMTEK 1 1 9 Americas
  • 22. Engineering Manpower in 2008 LCD BIOS support, Customer Applications Consulting, FAQ 9 Application Eng. Chassis & ID Design 16 Mechanical Eng. 130 Total System Integration and Verification 11 System Eng. DVT, QE, FCC,CE 19 Quality Eng. Windows CE, XP Embedded, QNX, Embedded Linux, BIOS Porting, TCP/IP Protocol, Serial Server, POE 25 Software Eng., Embedded OS, BIOS, Driver Industrial Computer and Network HW Design 50 Electronic Eng. Capability Manpower Function
  • 25. ECP IPC PPC/eBox NA 16.8% 21.2% 17.0% 6.9% 10.0% HMI/DAC 5 10 15 20 25 17.3% Others 10.8% iCOM (EtherWAN) Product Distribution (included EtherWAN)
  • 26.
  • 27. Manufacturing Capacity Quality Assurance IT Infrastructure
  • 28.
  • 29. Professional Sony SMT Lines (RoHS Compliance) Computerized Dual Wave Lead-free Soldering Furnace N2 Lead-free Soldering System
  • 30. Best in Class Process High Capacity & Efficiency
  • 31. ICT Test (I n-circuit Test ) AOI Machine - Automated Optical Inspection System
  • 33.
  • 34.
  • 35.
  • 36. Awards and Recognitions Embedded Partner (Microsoft Windows) Communication Alliance (Intel Associate Member) Best Customer (VIA, 2006) Best Customer (Intel, 2005) Won Award “ Symbol of Excellence” In Taiwan (1999) Product of the Year (Internet Telephony,1999) Product: AX6122 Best of Show (CT EXPO, Spring 2000) Product: AX6149A Best of Show (CT EXPO, 2001) Product: AX6113 Best Product Award (French PC Achat, 2006) Product: ExBoot NSTL Standard Product: SBC8168VEE Product of the Year (CTI Magazine, 1998) Product: AX6151A Best of Show (CTI EXPO, Fall 1998) Product: AX6151A Best of Show (CTI EXPO, Spring 1998) Product: AX6156E Best of Show (CT EXPO, Fall 1999) Product: AX6153

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