<파일이 잘못 업로드 되어 다시 올립니다> 킨텍스에서 열린 스마트시티 서밋 아시아 2018 컨퍼런스에서 발표한 자료를 공유합니다. 서비스 플랫폼으로써의 스마트홈 이라는 주제로 발표를 했는데요, 현재 통신사, 건설사, 스마트 디바이스 제조사 중심으로 진행중인 스마트홈 서비스가 인터넷 서비스 사업자나 생활 서비스 사업자 중심으로 전개되어야 한다는 내용입니다. 즉, 스마트홈 디바이스는 생활 서비스를 개시하거나 전달하는 수단이 되어야 한다는 이야기입니다.

2. Speaker : Hak-Yong KIM Ph.D/Prof./Writer
 現) 순천향대학교 IoT보안연구센터 교수
 現) IoT전략연구소 대표 컨설턴트
 前) 부산대학교 사물인터넷연구센터 교수
 前) LG유플러스 M2M사업담당 부장
 前) 삼성SDS 신사업추진센터 차장
4차산업혁명 시대의
비즈니스 전략
냉장고를
공짜로 드립니다

3. What is Smart Home?
 A home equipped with devices and appliances
that can be monitored or controlled remotely

4. Differences b/w Home Network & Smart Home
 Wired Network & Premises Server
 Device Maintenance and Control
 Built-in Services are available
 Wired or Wireless N/W
 Premises Server and Cloud Servers
 Smart devices and services can be added
 Data-based service suggestion or autonomy
Home Network
Smart Home

5. Competition around Smart Home (domestic)
Telco
Device
Makers
Internet
Service
Construction
Company

6. Why do they compete in the Smart Home?
 Market Size : $64.1B (2017)  $137.9B (2023)
 Battlefield : Device (Solution)  Service
PC  Mobile  Device
※ 출처 : 김학용, “O2O 맹신론을 경계하라,” 삼성뉴스룸, 2015.12.22

7. Telco : Similar BM to Smart Phone
Total (3Y) : 435,600 Won
Devices that cost 277,200Won  Have to pay 435,600 Won (57%+) during 3Yr.

8. Telco : Transforming to Service Subscription
 Device+Service Subscription  Service Subscription

9. Device Makers : Seeking price increase
Samsung Family Hub 2.0,
~14.7M Won
Cuckoo IH Rice Cooker
JHI1030FG, 768,000 Won
Coway Air Purifier
APMS-1516E,
1,380,000 Won
Gateman IoT Doorlock,
385,000 Won

10. Construction : Differentiation with Competitors

11. ISP : The 3rd battle field for Internet Services

12. There is no Smart Home Services yet
sensing
data
analysis
family
functions

13. There is no Smart Home Services yet
sensing
data servitization
analysis
lifestyle services
/ personalized
family
functions

14. Smart Home has to become a Service Platform
family
food delivery
cleaning, washing
repairing
car maintenance
education, hobby
wellness, fitness
shopping


15. Smart Home has to become a Service Platform
go to bed
at 2~3:00 am
door opened
at 11:00 pm
door opened
50+ times a day

16. How to take the initiative of the ecosystem?
 Secure User Base with a certain smart home service
 To the end, Provide a smart device at an affordable price
 The device price could be lower than the cost.
 Instead, you have to acquire the authority over user data.
 Expand the services (and the devices) available
 Discover new services with the user data
costs
value
priceother
revenues
total
profit
manufacturer extra value
consumer

17. Who will take the lead?
Telco
Device
Makers
Internet
Service
Construction
Company
Retailer
Existing
Service Prov.
 Black marlin (the fastest fish) will take the lead in the game.

18. Amazon & Google have already started to move!!

19. For more information, please visit
• IoT Strategy Labs Homepage http://weshare.kr
• 사물인터넷 카페 : http://cafe.naver.com/iotioe
• 김학용 블로그 : http://blog.naver.com/honest72
• https://www.facebook.com/hakyong.kim.12139
or contact me
• phone : 010-4711-1434
• e-mail : iotstlabs@gmail.com