1. Competition Map
NAIA Garden Residences
(1.55km from ARP)
Mandara Waterfront Residences
(2km from Arista Place
ARP)
Amvel Mansion
(0.68km from ARP)
Asiana Oasis
(1.34km from ARP) Kassel Residences
(2.15km from ARP)
Avida Towers Sucat Luxurville
(2km from ARP) (2.22 km from ARP)
Field Residences
(2.6 km from ARP)

2. Mandara
Amvel Avida Towers Field Kassel NAIA Garden
Project Arista Place Luxure Ville Asiana Oasis Waterfront
Mansion Sucat Residences Residences Residence
Residences
Landmark
Amvel Land & CHMI Land Pyramid
Developer DMCI Homes Pan Asia Avida Land SMDC Filinvest Land Communities
Devt. Corp. Inc. Construction
Inc.
Matthew St., Ephesus St., Asiaworld
Ninoy Aquino Dr. A. Santos Brgy. Tambo,
Multinational C5 Road, La Huerta, Multinational City, Brgy.
JP Rizal St., Ave., Ave., MIA Road,
Location Village, Parañaque Parañaque Village, Don Galo,
Brgy Sto Nino Parañaque Parañaque Parañaque
Parañaque City City Parañaque Parañaque
City City City
City City City
Land Area
4.5 2.2 1.25 2.2 7.8 2.5 1.2 1.4 1.7
(Ha)
No. of
11 8 7 11 10 33 4 15 7
Buildings
No. of Floors 6 12 to 14 9 12 8 to 12 5 5 3 to 9 15
Total Units 1,299 2,800 616 2,640 3,800 1,642 237 216 2,406
Density
286 1,273 493 1,200 487 657 198 154 1,415
(units/ha)
Parking Slots 932 N/A N/A N/A N/A 267 150 317 258
Parking Ratio 72% N/A N/A N/A N/A 16% 63% 100% 11%
Sales Launch Jul-11 Aug-07 Aug-07 Apr-07 Jun-08 Jan-10 Jun-12 May-08 Jan-12
Mar-14 2013 Dec-15 Dec-13 Sep-13 Dec-13 Jan-13 Dec-11 Jun-14
RFO Date
Studio
Studio Studio Studio 1-BR
1-BR 2-BR 2-BR
Unit Mix 2-BR 1-BR 1-BR 1-BR Studio 2-BR
2-BR 4-BR 3-BR
2-BR 2-BR 2-BR 3-BR
3-BR

3. Mandara
The Arista Amvel Avida Towers Field Kassel NAIA Garden
Project Luxure Ville Asiana Oasis Waterfront
Place Mansion Sucat Residences Residences Residences
Residences
53sqm - 24sqm - 22sqm - 21sqm - 24sqm - 25sqm - 48sqm - 70sqm - 21sqm –
Floor Area
77sqm 96sqm 49sqm 50sqm 82sqm 29sqm 96sqm 160sqm 112sqm
Parking Slot 350,000 -
350,000 350,000 N/A N/A N/A 560,000
Price 525,000 450,000
Ave. Selling 2.36M -
2.7M - 4M 1M - 2.4M 1.5M - 2M 2M - 5M 1M - 1.2M 3.4M - 8M 7.6M - 12.5M 1.8M – 3M
Price/Unit 3.94M
Ave. 59,000 - 58,000 - 62,000 - 64,000 - 70,000 - 64,000 –
45,957 40,000 76,000
Price/sqm 75,000 75,000 68,000 70,000 104,000 75,000
Ave. Sales
Take 36 1-2 0 9 32 3 2 0 N/A
up/month

4. OUTDOOR AMENITIES
Mandara
The Arista Amvel Avida Towers Field Kassel NAIA Garden
Project Luxure Ville Asiana Oasis Waterfront
Place Mansion Sucat Residence Residence Residence
Residence
Swimming pools
Sun Deck
Playground
Garden/ Park
Jogging Trail
Basketball court/
multi-purpose
courts
Badminton court
Clubhouse
Sky Garden/ Park

5. INDOOR AMENITIES
Mandara
The Arista Amvel Avida Towers Field Kassel NAIA Garden
Luxure Ville Asiana Oasis Waterfront
Project Place Mansion Sucat Residences Residences Residences
Residences
Lobby
Business
Lounge
Function Hall
Fitness Gym
Spa
Game Room
AV/KTV/Enter
tainment
Room
Indoor
Playground

6. Facilities
Avida Mandara NAIA
The Arista Amvel Luxure Field Kassel Asiana
Project Towers Waterfront Garden
Place Mansion Ville Residence Residence Oasis
Sucat Residence Residence
High-Speed
1 2 2 2 3
Elevators
Power Back-up
in each units
Generator/
Power back up
in common
areas
Fire Alarm,
Sprinkler,
Smoke
Detector
Centralized
garbage
disposal system
Garbage Chute
Overhead
water tank
Laundry/
Drying area at
the roof deck

7. Unit Finishes
Mandara
Project Avida Towers Kassel
The Arista Place Amvel Mansion Waterfront
Sucat Residence
Residence
Ceramic tiles with
LDK Flooring baseboard
Vinyl Tiles Ceramic Tiles Vinyl Tiles Homogenous Tiles
Bedroom Vinyl planks with
Vinyl Tiles Ceramic Tiles Homogenous Tiles
Flooring baseboard
Plastered and
Wall Painted finish Painted Finish
Painted
Painted
Painted plain
Ceiling cement finish
Painted Finish Painted
1. Kitchen Sink Base
2. Complete Kitchen
Granite finish countertop Fixtures Tiled Kitchen Granite Countertop with
Kitchen with cabinet system 3. Overhead & Under counter Splashboard
sink cabinets
4. Grease Trap
Under counter type 1. Complete T&B Fixtures 1. Complete fixtures
Toilet & Bath lavatory
Floor Tiled
2. Mechanical Ventilation 2. Tiled floors
Wooden panel door on
Door metal jamb
Fire rated
Window Aluminum Aluminum Aluminum Sliding PVC windows

8. Area Inventory
Total Inventory Unit Mix
3BR, 24 , 1% 4BR, 3 , 0%
Studio,
Sold, 798,
40% 2BR, 962 , 723 , 36%
Available, 48%
1,201, 60%
1BR,
287 ,
15%
Source: Colliers 1Q12, Mystery Shopping, Desk Researching (As of June 2012)

9. Overall Assessment: Arista VS Competitors
• ARP is conveniently nested in a major road network which makes it
strategic.
• ARP is one of the less densed projects within the area with only 286
units/ha. It may not be the least densed, but it offers a relatively
higher parking ratio, many amenities, and lower pricing.
• While ARP is tightly competing with well-known developers such as
Avida Land, SMDC, and Filinvest Land, it still manages to pick-up on
sales with its Vincere building that is selling almost 100 per month
from launch date.
• Among all competitors, ARP’s inventory is the most sold to date
regardless of numerous RFO units available from competitors. This
shows the demand for the quality products of DMCI Homes.

10. Overall Assessment: Arista VS Competitors
• On Unit Mix:
– Only ARP offers sole 2-BR units for the exclusivity of the
project. However, Asiana Oasis (Filinvest) is offering the
same unit mix.
• On Location:
– ARP is located along a major road network which is
relatively closer to the CBD’s of Metro Manila and its major
road networks.
– In terms of location is NAIA Garden Residences is a
competitor. However, in terms of target market and unit
configurations, the following are ARP’s direct competitors:
– Avida Towers Sucat
– Field Residences
– Asiana Oasis

11. Overall Assessment: Arista VS Competitors
– The SMDC and Avida Land brands cater to both the end-user
market and the investor market.
– Asiana Oasis is the main competitor of ARP in terms of product
features (resort-inspired) as it is very similar to ARP. However,
ARP outweighs Asiana in terms of pricing and amenities, which
is a significant factor for their target market: end users.
• On Remaining Inventory:
– On the average, ARP is 54% sold as compared to Asiana Oasis
which is only 3% sold as of 2Q2012.
• Unit Floor Area
– ARP offers relatively larger unit cuts. Its smallest 2-BR is 53sqm
while its largest is at 77sqm.

12. Appendices

13. Field Residences

23. Avida
Towers
Sucat

27. Studio

28. 1-BR

29. 2-BR

30. Asiana Oasis
(Filinvest)