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1. Key Steps To Increasing Your
Website Traffic

2. • Key Steps To Establishing Your Marketing Plan
And Promoting Your website
• A marketing plan that outlines the key steps you
will need to take to drive traffic to your website is
essential. Having a marketing plan will also help
you establish your budget for advertising your
website, which determines the tools that you can
use in generating traffic to your website.
• Presented in this article are key steps that you
must take to develop your marketing plan and
build traffic to your website.

3. Establish your objectives and targets. After you
have built your website for your online business,
you must establish your goals in terms of the
money you want to earn from your online
business. This will determine the volumes of
traffic you will need to make the necessary sales
you want to make. Your objectives and goals will
guide you in deciding the level of promotion you
need to do to advertise your website and build
traffic to it.

4. Establish your advertising budget. This is a very
important step. There are many ways of driving
traffic to your website; some are affordable
while some are expensive. You need to decide
what your budget is and therefore what tools
you can use to drive traffic to your website.

5. Invest in the necessary tools that you need in
advertising your website. In order to capture
leads and follow-up with your prospects, it is
necessary for your website to have an
automated email system or auto-responder
which captures your prospects email address
and automatically send those emails on a
regular basis. These emails will have a link to
your website wand will invite your subscribers to
visit your website. You must establish all the
tools you need to have on your website to make
traffic generating effective.

6. Decide what your short term and long term
advertising strategies are. The quickest and easiest
way to generate traffic and leads for any business is
pay per click (PPC) advertising because it can bring
you immediate results. PPC can also help you drive
targeted traffic to your website. However, you also
need to have some marketing strategies that will
generate traffic to your website in the long term.
Pay per click marketing is normally considered to be
the short-term solution for generating targeted
traffic and leads fast, but it is also considered to be
one of the most expensive ways to advertise your
business

7. Therefore, it is important for you to have other
affordable ways of generating traffic to your
website which will drive traffic to your site in the
long term. Article marketing, blogging and
forum participation are some of these less costly
ways of generating traffic to your website.

8. Before you start spending money on any
strategy for generating traffic to your website,
you must ensure that you follow the steps
outline above as they help you select the best
marketing tools for driving traffic to your
website.
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