Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics: 1- What Are the Current Trends in Social Media Today? 2- What is Facebook and Twitter and Why Should You Use It? 3- Facebook Overview 4- Twitter Overview:

1.
Social
Media:
Facebook
&
Twi2er
September
13,
2012
Improving
Enterprises,
1-­‐5pm
Tweet comments today
with:
#socialmediawithholly
@expandsocially

2. WHO IS HOLLY?
• 12+
years
in
IT/Recrui2ng/Sales
• Expand
Socially
in
1/2011
• IT
Mar2ni
• Personal
stuff

3. HOUSEKEEPING NOTES
• 1:00-­‐5:00pm
• Breaks/Bathrooms
• Cell
Phones
• Wifi
Access

4. SOCIAL MEDIA: TRIVIA
QUESTION
Which
page
has
the
most
Facebook
fans?
a) President
Obama
b) Texas
Hold
‘Em
Poker
c) Lady
Gaga
d) Starbucks

5. TODAY’S AGENDA
• What
Are
the
Current
Trends
in
Social
Media
Today?
• What
is
Facebook
&
TwiWer
and
why
should
we
use
them?
• Facebook
Overview
• TwiWer
Overview

6. CURRENT TRENDS IN
SOCIAL MEDIA
• Emarketer
predicts
1.43
billion
users
in
social
media
for
2012
(19.2%
increase
from
2011)
• According
to
Pew
Internet
survey,
61%
of
social
media
daily
users
are
under
30
and
32%
are
50-­‐64
(which
rose
from
20%
in
2011)
• Social
Media
Examiner
says
the
“Top
Five
Social
Media
Network/Tools
for
Marketers”
are:
Facebook,
TwiWer,
LinkedIn,
Blogs
and
YouTube

7. CURRENT TRENDS IN SOCIAL
MEDIA
2012
Social
Media
Marke2ng
Industry
Report,
by
Social
Media
Examiner
shows
where
marketers
prac2ce
social
media

8. Facebook hosts more than 845 million
monthly active users, sharing more than 33
billion pieces of content per month.
Facebook
StaDsDcs:
• 56%
of
consumers
are
more
likely
to
recommend
a
brand
to
a
friend
aeer
“liking”
the
brand
on
Facebook
• The
fastest
growing
demographic
of
Facebook
users
are
those
25
years
old
and
older
Twitter has more than 140 million active
users, sending more than 340 million
tweets every day.
Twi2er
StaDsDcs:
• 11
new
TwiWer
accounts
are
created
every
second
• TwiWer
is
used
by
people
in
nearly
every
country
of
the
world

9. TIME COMMITMENT
Time
commitment
to
be
successful:
• At
least
1
hour
per
week
• Adding
new
friends
/
sharing
page/following
twiWer
friends
• Responding
to
messages/
Listen
to
the
chaWer
on
TwiWer
• Pos2ng
updates
to
your
FB
profile
&
page/
Twee2ng
good
content
2-­‐3X
week
• Quarterly:
Invite
new
followers
to
your
page,
update
bios,
review
analy2cs

10. Facebook

11. FACEBOOK FAMOUS SUCCESS
STORY

12. WHAT IS FACEBOOK?
• Personal
profile
social
media
plahorm
that
allows
for
you
to
personally
connect
to
others
• Pages/Places:
Place
for
businesses
to
build
connec2ons
with
people
• Group:
Gathering
for
a
group
of
individuals
to
share
similar
likes
• Pushing
your
brand
&
relate
with
your
followers

13. FACEBOOK ECOSYSTEM
• Build
• Build
presence
• Engage
• Engage
with
your
customers
• Amplify
• Campaigns
offer
las2ng
impact

14. TODAY WITH FACEBOOK
• Setting up your settings appropriately
• Knowing Your Advocates & Being a Trusted Advisor - Staying
in Touch with your Network
• Searches: Find targets to follow you on Facebook and
sourcing for talent
• Groups/Pages: Finding key groups and pages to follow & post
information to draw people to think of you or your company
• Promoting your profile or company page: Branding You & Your
Company
• Managing your Facebook page/account-Setting up your
settings appropriately

15. SIGN UP TO FACEBOOK
• Create
an
account/Log
in
• Confirm
email
address
• Verify
your
account
with
a
mobile
device
• Fill
out
informa2on
on
you-­‐
Photo
&
Cover
Photo
• Claim
a
username
• “Like”
other
companies/Follow
groups
• Subscribe
to
specific
individuals
you
want
to
follow
• Update
statuses
regularly
• Find
friends
(and
others
you
want
to
connect
to)-­‐
import
tools
• Create
a
Facebook
Page
or
Group

16. FACEBOOK SETTINGS
• General:
name,
username,
email
address,
password,
networks,
language
• Security:
Secure
browsing,
login
no2fica2ons,
login
approvals,
app
passwords,
recognized
devices,
ac2ve
sessions
• No2fica2ons:
How
are
you
managing
your
no2fica2ons
• Subscribers:
allow
subscribers,
subscriber
comments,
subscriber
no2fica2ons,
username
and
twiWer
• Apps:
shows
you
what
apps
you
have
and
manage
your
selngs
with
each
• Mobile:
allowing
FB
to
send
you
text
messages/update
status
info
or
upload
photos

17. PRIVACY SETTINGS
• Privacy-­‐
when
you
post-­‐
who
will
see
your
updates?
• How
you
connect-­‐
how
will
you
allow
people
to
find
you?
• Timeline
&
tagging-­‐
do
you
want
people
to
tag
you
on
FB?
• Ads,
Apps
and
Websites-­‐
where
to
make
selng
changes
for
your
applica2ons
• Limit
the
Audience
for
Past
Posts-­‐
What
will
new
friends
see
from
your
past
pos2ngs?
• Blocked
People
&
Apps-­‐
Pick
which
people
and
apps
you
want
to
block
in
seeing
you

18. FACEBOOK CREATING A PROFILE
• Timeline
Layout-­‐
moments
in
2me
layout
• More
of
a
brand
narra2ve
• Gender/bday/languages,
poli2cal
and
religious
view
• Contact
info
• Work
and
Educa2on
• Hometown
and
current
city
• Rela2onships
and
Family
• Favorite
Quotes
• About
you

19. KNOWING YOUR ADVOCATES & BEING A
TRUSTED ADVISOR - STAYING IN TOUCH
WITH YOUR NETWORK
• Knowing
Your
Advocates-­‐
Top
10
• Your
Hired
Candidates,
Clients,
Prospects,
Neighbors,
Friends,
etc
• Accep2ng
all
advice
• Asking
others,
“How
can
you
help
others?”
• Staying
in
Touch
with
your
Network
regularly
• Ask
people
for
info
• Advocate
for
someone
regularly
• BE
SELFLESS!
10
People Who
Recommend
You 10
People You
Recommend
Your
Success
Stories
(Hired
Candidates)
Opportunity

20. FIND TARGETS, GROUPS & PAGES
ON FACEBOOK – INVITE &
SOURCING FOR TALENT & ADD
CONNECTIONS
• Find
Friends-­‐
Invite
friends-­‐
Import
friends
• People
You
May
Know
• Search
for
People,
Pages,
Places
&
Groups
LET’S TRY
TOGETHER

21. GROUP VS.
PAGE
Groups: provide a closed space for small groups of people to communicate about shared
interests. Groups can be created by anyone.
Privacy: In addition to an open setting, more privacy settings are available for groups. In secret
and closed groups, posts are only visible to group members.
Audience: Group members must be approved or added by other members. When a group
reaches a certain size, some features are limited. The most useful groups tend to be the
ones you create with small groups of people you know.
Communication: In groups, members receive notifications by default when any member posts
in the group. Group members can participate in chats, upload photos to shared albums,
collaborate on group docs and invite members who are friends to group events.
Pages: allow real organizations, businesses, celebrities and brands to communicate broadly
with people who like them. Pages may only be created and managed by official
representatives.
Audience: Anyone can like a Page to become connected with it and get news feed updates.
There is no limit to how many people can like a Page.
Communication: Page admins can share posts under the Page’s name. Page posts appear in
the news feeds of people who like the Page. Page admins can also create customized
apps for their Pages and check Page Insights to track the Page’s growth and activity.
Groups are
close circles of
people & can be
private
Pages allow
companies or people
who are an official
rep to share info

22. BENEFITS OF
PAGES & PLACES
• Not supposed to be using personal accounts for business purposes. That's exactly
why Facebook created Pages.
• Benefits of joining Groups:
• Posting messages to the group (emailed and on the site timeline)
• Posts can be private
• Can be created by anyone interested in promoting around a specific cause
or interest
• Benefits of using a Page: having a Page provides you with the most ability (and
tools) to engage with an audience.
• “Like” a Page or Place and get updates from that organization
• Can post Wall posts, photos, videos, blog posts, and a ton of other
information on it
• Pages are accessible to the general public and come up in an internet
search
• Links to your website is offered- serves as gateway to your business
• Send updates to all your likers at once- Groups has limit to 5K
Page is a
business
Place is a business
with a location listed

23. WHERE TO FIND THE OPTION TO
CREATE A PAGE
• Go
into
any
page
by
doing
a
search
and
pull
up
a
page
(even
if
you
don’t
“Like”
it
yet)

24. FACBOOK
PAGE
OVERVIEW:
Facebook
is
a
great
way
to
crae
a
story
about
your
brand
and
interact
with
friends,
fans,
and
customers.
DECIDE:
Are
you
a
local
business/place,
company/organiza2on
or
ins2tu2on,
brand
or
product,
ar2st/band
or
public
figure,
entertainment
or
cause?
SNAPSHOT
OF
COMPLETED
COMPANY
PROFILE:

25. DEMO- CREATING A PAGE
TOGETHER

26. FACEBOOK: BRANDING YOU OR
YOUR COMPANY PAGE
• Place
for
businesses
to
build
connec2ons
&
followers
• Express
iden2ty:
Tell
your
unique
story
• Company
Page:
Central
hub
for
your
brand;
Culture,
Products,
Services,
Posi2ons
• How
are
you
using
them
as
an
engagement
tool?
• Viral
growth
for
you/business
• Does
your
company
page
answer,
“What
is
the
company
like?”,
“What
do
they
do?”
• Does
your
company
page
show,
“Why
should
I
work
for
them?”

27. FACEBOOK PAGES
• You
must
have
a
personal
facebook
page
in
order
to
set
up
a
company
page
• Cover
photo:
851X315
pixels:
No
price/purchase
info/contact
info/
call
to
ac2on
• Update
your
basic
info-­‐
website,
address,
phone,
etc.
• Profile
photo-­‐
image
scaling
from
32X32
to
180X180
pixels
• Photos
• Custom
applica2ons
• Who
is
going
to
set
up
your
page/will
they
also
be
an
admin?
• Do
you
want
mul2ple
admins?
• Feature
other
pages
&
page
owners
• Insights

28. COMPANY FACEBOOK PAGE
• Milestones-­‐
define
key
moments
(ie:
won
an
award)
• Build
Audience-­‐
Share
your
page,
invite
friends,
prospects,
clients
• Upda2ng
pos2ngs/2meline
• Scheduling
• Did
you
pick
a
username?
LET’S GET
STARTED!

29. FOLLOWING/PROMOTING
COMPANY PAGE
• Following
Companies,
Compe2tors
and
Partner’s
pages
•
Share
your
page
with:
• Employees,
prospects,
candidates,
customers,
your
personal
profile
• How
is
Recrui2ng
using
your
page
and
building
followers?
• “Like”
buWon
on
your
website/email
signature
• NewsleWers
• Get
crea2ve
with
your
posts:
Photos
&
videos
result
in
2x
more
engagement
than
text-­‐based
posts

30. Creating Facebook Events: Crea2ng
a
Facebook
event
is
a
great
way
to
get
your
audience
to
come
out
and
meet
you
in
person
to
learn
more
about
what
you
do
and
the
services
you
provide.
THE WHAT: THE WHY:
1. Create invite from COMPANY
page
Events are sponsored by the
company, not individual TPA
2. Provide full details of upcoming
event (name, logo, description, location,
date, & time)
A fully completed invite enhances the
credibility of the event
3. Manage privacy settings (decide
if the event is open to the public or
only a select group)
Target specific groups of people, or
encourage invitees to bring friends
4. Add pictures/videos Engage your audience before, during,
& after the event
5. Post on event wall (reminders,
updates, announcements, etc.)
Communicate with invitees on a
regular basis so that your event stays
top of mind
CREATE FACEBOOK EVENTS

31. DEMO- CREATING A GROUP
TOGETHER

32. WHERE TO FIND THE OPTION TO
CREATE A GROUP
• From
your
home
page
your
pages
and
groups
are
listed
on
the
lee.
Under
your
groups
there
is
an
op2on
to
“Create
Group”

33. Twitter
What acronyms do you think related to Twitter?

34. SOCIAL MEDIA: TRIVIA
QUESTION
Conan
O’Brien
follows
how
many
people
on
TwiWer?
a) 1
b) None
c) 1542
d) 10

35. SOCIAL MEDIA: TRIVIA ANSWER
Conan
O’Brien
follows
1

36. TWITTER FAMOUS SUCCESS STORY

37. TODAY WITH TWITTER
• Setting up you and/or your company’s Twitter
account
• Following targets, competitors, and experts in the
industry
• Following content on Twitter
• Hastags
• Retweeting
• Commenting on Tweets
• Creating and using Lists
• Managing your Twitter account

38. TWITTER ANATOMY
1= Hashtag
2= Mention
3= Reply
4= Retweet
5= Links

39. CREATING TWITTER ACCOUNT
Pick username Email Address
Upload image Pick a password
Create bio (160
characters)
Time Zone
Tweet Location Protecting Tweets
Mobile Set Up Email notifications
Fill in Profile (Location,
website)
Connect Twitter to
Facebook
Design Apps
Widgets Create List Categories

40. TWITTER
OVERVIEW:
TwiWer
is
a
great
way
to
TALK
with
business
partners/
customers;
share
and
read
quick
bits
of
informa2on
via
text-­‐based
posts
of
up
to
140
characters.
Listen
to
the
chaWer.
SNAPSHOT
OF
COMPLETED
PROFILE:
Similar to you
Network with other people on
Twitter that talk about similar
things & interests
History of activity
View past tweets, followers,
who’s following you, favorites,
lists, & posted images
Profile picture & twitter
name
Include company name & photo to
represent TPA’s business
Tweet
Share information with
followers
Bio
Tell your followers & prospects
something about your
company

41. PROFILE
SETTINGS:
It’s
important
to
set
your
selngs
up
correctly
from
the
beginning
so
that
people
can
find
you,
access
informa2on
about
your
exper2se,
and
get
a
conversa2on
started.
THE WHAT: THE WHY:
1. Leave “protect my updates
box” unchecked
If checked, only approved followers
will be able to get your updates
2. Set work email as the primary
email on the account
You want to receive business
messages/updates/posts in the
appropriate place
3. Leave “tweet location”
unchecked
Followers are most likely not
interested in your physical location
(unless at event you are hosting)
4. Check “tailor twitter” under
personalization option
Easier to find people talking about
the topics you care about most
5. Manage email notifications Control the number of Twitter
emails you receive on a daily basis

42. FOLLOWERS:
Once
your
profile
is
set-­‐up,
begin
building
your
network
by
following
people
in
the
industry
that
have
something
interes2ng
to
say.
Engage
your
audience
by
Listening
First,
Share
Your
Voice,
Make
it
a
Habit,
and
Tweet
Something
Someone
Will
Share.
THE WHAT: THE WHY:
1. Search for employees,
colleagues, & prospects
Search.twitter.com for Advance
Search Capabilities
Follow people you already know to
start building your network
2. Search competitors & industry
leaders
See what other people, especially
competitors, are talking about
3. Contribute to existing
conversations
Your comments will grab others’
attention & prompt them to become
followers
4. Review people in “similar to
you” box
It is likely that these people have
something relevant & interesting to
say

43. TWEETS:
Communicate
with
your
followers
by
sharing
short
text-­‐based
tweets
of
up
to
140
characters.
Build
a
voice
by
retwee2ng,
replying
and
reac2ng
to
the
chaWer.
THE WHAT: THE WHY:
1. Enter up to 140 characters of
text into “tweet” box
Saying something interesting to
your followers that will grab their
attention and leave them waiting
for more
2. Optional: include picture or
video
Followers are more likely to read a
tweet that includes a photo/video
3. Explore other
communications:
• Re-tweet someone’s post
• Reply to a tweet
• Mention others in your
tweet
• Hashtags
Mentioning someone will draw
more eyes to your tweet.
Use hashtag symbol # before a
relevant keyword or phrase (no
spaces) in their Tweet to
categorize those Tweets and help
them show more easily in Twitter
Search

44. TWITTER LISTS
• What
lists
are
you
on
• Removing
yourself
from
a
list-­‐
block
creator
of
the
list
• Viewing
tweets/members
on
a
list

45. TWITTER - OTHER
• Tweeting @ someone
• Direct messages (DM)
• Favorites
• Mentions

46. SOCIAL MEDIA MANAGEMENT:
TweetDeck
There are various tools & systems to make
managing your social media platforms easier and
provide insight into how you’re doing. Today we
will only review TweetDeck.
• Use via web, mobile or free software download
• Arrange your feeds with customizable columns
• Focus on what you care to see
• Schedule future tweets for you and/or multiple accounts
• Monitor and manage
• Stay up to date

47. TWITTER – HOW DO YOU
MEASURE?
• Are people retweeting or do they favorite your
tweets?
• Create promotions through twitter and follow the
success
• Ask your customers if they are following you or if
they enjoy the conversation you started?
• Monitoring tools: Tweetstats, Klout, Bit.ly,
Backtype, Google Analytics

48. NEXT STEPS WITH HOLLY
• Keep
me
posted
on
your
growth/ques2ons
• Contact
me
if
you
are
interested
in
going
further
• HR
Credits
• Survey
• Connect
and
follow
Expand
Socially
/
Offer
tes2monial
• Follow
Expand
Socially
on
LinkedIn:
hWp://www.linkedin.com/company/expand-­‐socially-­‐llc
• Holly
directly
on
Linkedin:
hWp://www.linkedin.com/in/hollysolomon
• TwiWer:
@expandsocially
• Facebook:
hWps://www.facebook.com/ExpandSociallyLLC

49. QUESTIONS?
THANK
YOU!