Training delivered for Jewish Family Service\'s SUCCESS program aimed to help people in their job search use the social media tools like LinkedIn to land their next job!

1. Social
Media:
Land
Your
Next
Job
Through
LinkedIn

2. WHO
IS
HOLLY
&
EXPAND
SOCIALLY?
• How
I
know
JFS
• 12+
years
in
RecruiDng/Sales
• Expand
Socially,
LLC
• IT
MarDni
• Cell
Phone
Reminder

3. SOCIAL
MEDIA:
TRIVIA
QUESTION
What
percentage
of
employers
use
social
media
as
a
way
to
research
potenDal
job
candidates?
A. 25%
B. 53%
C. 17%
D. 80%

4. TODAY’S
AGENDA
• What
is
LinkedIn?
• Why
Should
You
Use
LinkedIn?
• LinkedIn
Overview
• Interview
and
General
Tips

5. WHAT
IS
LINKEDIN
• World’s
Largest
Professional
Network
on
the
Internet
• LinkedIn
is
the
world’s
largest
professional
network,
supporDng
more
than
161
million
users
in
more
than
200
countries
and
territories
• Leading
professional
sharing
community
• Used
by
69%
of
Fortune
100
companies
• 107
Million
unique
visitors
• Over
150
Industries
• 2+
Members
sign
up
per
second

6. WHY
USE
LINKEDIN?
• Research
capabiliDes
• No
contact
info
needed
• You
can
follow
updates
on
prospect
companies
• Search
for
opportuniDes-­‐
job
alerts
• Turn
your
applicaDon
into
an
interview
• Improve
your
Google
results
• Recruiters/Companies
use
this
tool
to
find
candidates
• Companies
get
indirect
reference
info
from
your
LinkedIn
profile/
connecDons
you
may
share
• Get
advice
from
peers
in
the
industry
• Send
messages
in
bulk
• Increase
your
creditability/brand
• Keep
up
with
your
friends
and
understand
what
they
do

7. YOUR
ADVOCATES
&
BEING
A
TRUSTED
ADVISOR
• Knowing
Your
Advocates-­‐
10
fingers
• AccepDng
all
advice
and
invitaDons
• BE
SELFLESS!
• Network
with:
• Past
peers
10
• People
at
targeted
companies
People Who
• Industry
experts
Recommend
You 10
• Friends
Opportunity People You
Recommend
• Family
• Neighbors
Your
Success
Stories

8. LINKEDIN
CHECKLIST
-­‐ Go
through
Cheat
Sheet
for
sejngs
-­‐ Add
Photo
(Even
if
you
think
it
will
work
against
you)
-­‐ Make
sure
you
have
skills
listed
(endorsements)
-­‐ Put
your
email
somewhere
anyone
can
view
-­‐ Review
your
network
in
prospect
companies
-­‐ Find
a
recruiter
at
prospect
companies
-­‐ Put
status
updates
out
there
regularly
-­‐ Use
tags
to
manage
your
contacts
-­‐ Join
relevant
local
groups

9. ADDING
CONNECTIONS
• Use
Email
Tool
to
invite
• Import
Tool
to
see
who
is
on
LinkedIn
you
know
• Send
invites
to
people
from
your
current/past
employers
• Personalize
your
note
• Have
relevant
comments/requests
• Reviewing
“People
You
May
Know”

10. FINDING
KEY
GROUPS
AND
JOINING
• Reviewing
Groups
that
are
local
to
you
• Using
keywords
• What
groups
are
recruiters
in?
• Following
discussions
in
groups
• Jobs
posted
in
groups-­‐
discussions
vs.
job
posDngs

11. LINKEDIN
ENDORSEMENTS

12. USING
TAGS
ON
LINKEDIN
THE WHAT: THE WHY:
Using
Tags
You
can
categorize
a
1st
degree
connecDons
with
a
tag
to
send
out
a
mass
email
through
LinkedIn.
(Each
tag
can
only
send
up
to
50
people
a
message
so
you
may
want
to
create
a
secondary
tag
if
you
gain
more
than
50
people
in
a
category)
12

13. SEARCH
AND
SAVING
JOBS/
COMPANIES
• Searches:
Saved
and
New
Searches
on
Jobs
• ConnecDng
with
new
targets
through
groups
• Follow
prospect
companies
for
updates
and
research
informaDon
• Who
works
for
the
company?
• Who
is
posDng
posiDons
at
the
company?

14. LINKEDIN
WEEKLY
TIME
COMMITMENT
• How
to
stay
in
touch
with
your
network
• Use
when
you
need
verses
regular
review
• Adding
connecDons
• PosDng
Updates
to
Your
Profile
• Check
Saved
Job
Searches
• Who
has
viewed
your
profile
OTHER
TIPS
• Check
out
groups
on
www.meetup.com
• Use
this
site
to
get
contact
info
for
people:
hpps://www.jigsaw.com

15. TURNING
YOUR
APPLICATION
INTO
AN
INTERVIEW
-­‐ Track
where
you
are
applying
to-­‐
applicaDon
spreadsheet
-­‐ Follow
up
regularly
–
be
aggressive
-­‐ Find
a
recruiter
at
the
company
and
introduce
yourself
-­‐ Call
on
a
friend
in
your
network
to
help
you
get
on
the
phone
with
someone
-­‐ Prove
you
have
the
right
experience
by
customizing
your
resume
for
each
job
you
apply
to
-­‐ What
do
you
do?
–
Know
Your
Pitch
-­‐ Do
your
research
on
the
company/people
before
you
talk
to
them.

16. INTERVIEWING
101
TIPS
• Wear
a
suit-­‐
Don’t
ask
if
it’s
okay
to
dress
down
• Be
on
Dme-­‐
or
early
• Bring
quesDons
to
the
table-­‐
over
prepare
• Be
able
to
answer,
“Tell
me
about
yourself”
in
a
short
summary
• Build
a
personal
rapport
• Be
prepared
for
behavioral
type
quesDons
• Ask
for
a
business
card
before
you
leave
the
interview
• Follow
up
arer
the
interview
-­‐
thank
you
note
&
announce
your
interest

17. NEXT
STEPS
WITH
HOLLY
• Contact
me
with
quesDons
• Connect
and
follow
Expand
Socially
/
Offer
tesDmonial
• Follow
Expand
Socially
on
LinkedIn:
hpp://www.linkedin.com/company/expand-­‐socially-­‐llc
• Holly
directly
on
Linkedin:
hpp://www.linkedin.com/in/hollysolomon
• Twiper:
@expandsocially
• Facebook:
hpps://www.facebook.com/ExpandSociallyLLC