Play Your Way to Theory of Change
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Workshop from Netroots Nation #NN13. As the ’80s hit says: “One thing leads to another.” That’s the most basic description of a theory of change. If you want to make a difference in this world, you need to plot out how. In order to reach our goals, we need to understand where we are now, what barriers exist between here and there and how to get there. Though strategy and planning might sound complicated and tedious, we’ve found ways to make it fun and practical. We’ve developed a game-based approach for developing a theory of change that has helped organizers, environmental advocates, immigrant rights activists and more plan, execute and win campaigns. If you like to have fun and you like to win for progressive candidates and causes, come play with us.
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Play Your Way to Theory of Change
- 1. Play Your Way to a Theory of Change Holly Minch @hollyminch of @lbcollab
- 3. Holding good ideas up to the light
- 4. INTENTION Clarity of goals and the means to track progress towards them
- 6. INSPIRATION Passion and purpose working together to create momentum
- 7. INSIGHT Alignment of people, purpose, and resources preparing you to meet challenges in a new way
- 9. You need a GAME plan
- 11. GAME plan: Goals
- 12. So what the hell is a theory of change, anyway? And why do I need one?
- 13. “An explicit presentation of the assumptions about how changes are expected to happen within any particular context and in relation to a particular intervention. A theory of change maps out which actors have to do what in order to achieve and sustain a vision of success, and identifies the major linkages between them.” http://www.keystoneaccountability.org
- 15. Theory of Change WHERE YOU ARE NOW 2ND STEP END GOAL 1ST STEP 3RD STEP
- 16. Canine Procurement Campaign WHERE I WAS 2ND STEP VICTORY! 1ST STEP 3RD STEP
- 17. EPIC WIN !!!!!!
- 18. Marriage Equality At the start 2ND STEP VICTORY! 1ST STEP 3RD STEP 4TH STEP
- 20. Theory of Change WHERE YOU ARE NOW 2ND STEP END GOAL 1ST STEP 3RD STEP Your Turn!
- 21. Think outcomes. Don’t confuse tactics with goals!
- 22. Your intended outcomes should be • Strategic • Measurable • Attainable • Relevant • Time-bound
- 23. Theory of Change WHERE YOU ARE NOW 2ND STEP END GOAL 1ST STEP 3RD STEP Your Turn!
- 28. Holding good ideas up to the light holly@lightboxcollaborative.com @LBCollab
- 29. United We Dream: END Project WHERE YOU ARE NOW 2ND STEP END GOAL 1ST STEP 3RD STEP
Notas do Editor
- This session is all about helping you create – and celebrate EPIC WINs! So I want to ask you to play with me today, and to celebrate with me today. Any time you see the words EPIC WIN on the screen today – please celebrate with your noisemakers. OK? So let’s try that out….
- Doesn’t it feel great to celebrate? That’s what we’re here to do today – help you create more progressive victories to celebrate.
- HM give credentials
- HOLLY: I can do something like the lightbulbs for each “I” slide (e.g. Intention: fundraising thermometer or upwards trending chart). The graphics would all be in the same style as these lightbulbs. We’d need to settle on each graphic since they require a bit of work to find / create / manipulate / recolor. Each would have an animation (e.g. fundraising thermometer would fill).
- These 4 currents from a prism that help people see our or in new light, help us see work in new lightImpact = (Intention + Illumination + Inspiration) x Insightin other words... your organization’s impact is the sum of shared goals, knowledge and passion, multiplied by fresh insights that lead to effective approaches. The most compelling organizations crackle with electricity, as if a current was coursing through them. At the LightBox Collaborative, we believe there are four currents that flow through compelling causes…Working together, these four currents can supercharge your impact. The most effective organizations are hard-wired for success as these currents course through programs and operations alike.
- And here is the model that we often teach folks – the core elements to a smart campaign strategy
- But again and again we are struck by the fact that folks struggle to set clear, quantifiable goals. So when we dig into that, we often find that it’s because too many advocates don’t have a clearly articulated theory of change.
- So what the hell is a theory of change? People do share pairs
- HM pressents the most concise
- "One Thing Leads to Another" is a song by New Wave rock group The Fixx, from their album Reach the Beach. "One Thing Leads to Another" is the group's best known song, and their most successful single, peaking at No. 4 on the US Billboard Hot 100 chart in November 1983. I
- Picture of a Rube Goldberg machine Rube Goldberg machineA Rube Goldberg machine, contraption, invention, device, or apparatus is a deliberately over-engineered or overdone machine that performs a very simple task in a very complex fashion, usually including a chain reaction.
- Fishbowl
- Hope these tools have been useful to help you create more EPIC WINS!
- HM give credentials