1. Evaluation
question 3
[WHAT DID YOU LEARN FROM YOUR
AUDEINECE FEEDBACK?]

2. This is to get a feel about what they liked and why they liked it so
much, I took inspiration from the ‘because it tells a story I can
relate to’ in my choice of song and my choice of camera work and
pace because of the slow editing creating empathy so the audience
can relate to it and also most people have had a heart break and
therefore specifically referencing the first part of the lyrics, I felt
that people could relate to this. I liked the comment that went with
the lily allen video but I didn’t know how to do this and
incorporate it well into my work. Especially in the ancillary texts
because I don’t think that the message would be put across enough
without making the produced pieces look like a joke.
From repeatedly asking my peers in college for feedback on what they
thought of my music video and ancillary texts I was able to learn what I
wanted my product to look like in order to suit my target market. ‘it’s
not what the media does to the people, it’s what the people do with the
media’ the theorist behind this quote meant that we produce media to fit
around what the target market to ensure that the products will sell. I
complied to the uses and gratifications theory because I researched into
media and into my target market and took inspiration from my research
in order to make a product that would appeal to my target audience
instead of making my product with the assumption that people would
adapt to like it. From the feedback I learned that I needed to put filters
on the camera of my work so that the video was more intriguing and
exciting to watch.
However I did struggle to do this because I was using children in my
video and I therefore think that if I was to do it again I would use
older people to make sure I could use the male gaze theory to ensure I
was attracting the target mass audience demographic.
Although this was the aim on the photographs, the feedback I got was
that I should have edited them and made them clearer instead of
blurring the image using noise because it gave the ancillary texts an
amateur feel which is unprofessional and therefore if I did it again I
would act upon their feedback by making the colours more vibrant
and fun looking. This is because the target market I was aiming for
are supposed to be the ‘fun’ generation. However I did learn that i
needed to make all of my products have the same atmosphere
because after showing them some examples and asking which they
liked the best they chose the ones that related to each other; this
contradicted which one i thought was the best but i wanted to achieve
synergy through the convergence of all 3 pieces and therefore I
agreed to use the one that they preferred.
For the font choice, I wasn’t sure which one to
choose so I therefore gave examples and asked
the audience to help me choose which is why I
have the font I do. This helped because I was
asking people who are the same age as my
target market and I didn’t have to interpret
anything, by giving multiple choice questions
they were also more willing to give the
questionnaire back filled in meaning that I
could get the answer I needed.
Before I made my music video I conducted a
questionnaire to gain as much knowledge as
possible about the target market and what they
preferred in their videos so that I could make
my video as appealing as it could be.
I used this question because it
determined the whole style of my music
video meaning that I had to base it
around this result. They chose
amplification which meant that I
wasn’t too literally represent the
videos but subtly hint at the meaning
and use minimal narrative and
performance based forms because the
participants said they found this
slightly cheesy and I wanted my video
to appear classy and partially serious.
I also looked at the results from my
question about which is the
participants favorite music video.
I took this on board and changed my videos filters by exporting
the video and filming the exported version on my iPad in order to
achieve the atmosphere I wanted. To make sure I had got the right
atmosphere I filmed the video in many filters and experimented,
acquiring audience feedback continuously to make sure I had
chosen the correct feel. I also ensured that this atmosphere was
continued in the ancillary texts to enable to audience to familiarise
themselves with the feel and with the look of the images associated
with the video and therefore when they see the digipak and
advertisement they will be reminded of the video and be more
likely to purchase the album or the song.
My audience are a mass audience and I
therefore needed more than just my own or
one other persons opinion and I therefore
built upon my work by asking 6 of my
peers for their opinions and their feedback
on my work all around the age of 16- 18
which meant that the feedback I was
getting was valid and appropriate and I
could use it effectively within my work.
However, because it is such a mass
audience of both genders, I couldn’t create
a negative stereotype of the male (as is
used in many videos – from a feminist’s
point of view) in the video because I
wanted it to appeal to males as well as
females. I also couldn’t exclude females
from the video all together, this is because
they are attractive to males and females
and they will also make an idol for women
to look up to. It has been proven that
women watching women in adverts, for
example, on TV, has the same effect it
would if it was a male watching the advert,
applying the male gaze theory in my music
video as its applied of TV would therefore
be very beneficial to me and help sell my
production.