The document analyzes and compares the Arctic Monkeys and The Kooks bands based on their target audiences, album artwork, website designs, and music video styles. For the Arctic Monkeys, the target audience is described as 15-28 years old and their album covers and website tend to use plain colors and fonts to make the key elements stand out. Their music has evolved over time and their names and lyrics reflect their attitudes. For The Kooks, their target audience is 15-25 and they aim to appear laid back with their relaxed indie music, hoodies and jeans fashion, and album covers and website that feature them standing out against plain backgrounds.

1. Arctic Monkeys I would consider the age of the target audience is wide from 15-28. The band gives the impression that they don’t really care about what people think about them or can’t be bothered but just want to make music and they are creative. Even though they are world wide known band I think the music and video reflects this. This impression can also be reflected on the teenage generation of today, for example, stress of University, unemployment. I think that the band could be very happy go lucky and take life how it comes, which most of the target audience age are, waiting for an opportunity instead of making one. The bands website and artwork is generally quite plain colours and occasionally a brighter colour, for example, black, white, grey and cream but it means the important bit of the artwork stands out. The music over the 5 years has changed and may be considered as lifeless compared to their first album. This could be due to different influences and maybe their target audience has changed. The names of the Arctic Monkeys albums and songs and lyrics within there songs reflect their style and maybe their attitudes, for example, ‘Whatever People Say I Am, That's What I'm Not’ and ‘Humbug’.

8. In most of their videos the kooks have an element of band performance which is seen throughout various music videos. However in these two images The Kooks are just performing to themselves which keeps the video quite intimate and laid back. It also shows that it is just down to the music and that’s the most important thing. Also there music videos are very colourful, just a few hints, which reflects the relaxed theme of The Kooks, also there clothing and style.