1. Web-based research
and report into the
target audience.

2. NME
 The average age of the reader of NME is 25 years old,
although there is a lot of younger readers.
 The magazine targets and aims towards attracting men
aged between 17 and 30.
 The readership is predominantly male with 73%.
 The majority of NME readers enjoy new entertainment.
 The readers of NME are generally well educated with 34%
working full time, 18% working part time and 26% are full
time students.
 The readers of this magazine are very modern, young and
trendy who enjoy films and technology.

3. NME
 Audience demographics:
 Age; 25
 Gender; male
 Employment; full time job
 Geographic's; lives within the UK

4. NME
 Core audience:
 Predominantly males aged between 17-30 years, well
educated with a high disposable income. A passion for
music, films and technology.
 Information about attitudes/values/lifestyle of audience:
 The audience spend their high disposable income on their
passion for music; concert tickets and instruments which
they have been influenced to buy by their idols such as their
favorite band or musicians. They will also buy the latest
technology up to date and film tickets etc. They are also
enthusiasts of new entertainment and therefore their lifestyle
will reflect this.

5. Kerrang!
 The average age of the reader of Kerrang is 22.
 It attracts mainly heavy rock fans.
 It attracts an audience aged between 17-24 years old.
 The readership is predominantly male.
 They are more than likely to spend up to £200 a year on
albums.
 They also enjoy reading about
music, films, games, technology and politics.
 They are dedicated music fans with 5.5 times more likely to
attend a rock gig.

6. Kerrang!
 Audience profile:
 Aged; 22.
 Gender; male.
 Ethnicity; British.
 Geographic's; mainly London.

7. Kerrang!
 Core audience:
 The magazine targets people aged between 17024 years old, this is
conveyed through the magazines front cover, its presented with a
sophisticated manner yet still engaging the audience.
 Attitudes/values and lifestyle of the audience:
 The audience will have an active social life by going to watch
films, attending the latest rock concerts, having the latest technology
and going to main events. The audience will predominantly listen to
rock music whilst probably being in a band themselves. Their
friends, hobbies, attitudes and trends will be based around this. They
are encouraged to embrace their own individuality by the
magazine, the way they look and the clothes they wear are
corresponding to communicating ‘his identity’ to the world.