Social media for non profits
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Social media definitions and commonly used terminology; examples of six types: Blogs & RSS, Facebook, Linked In, Twitter, Pinterest, Wordle.
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Social media for non profits
- 1. Social Media for Non-Profits RSVP Montgomery County June 19, 2012
- 2. What is social media? Merriam Webster free online dictionary Forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (as videos). J Hoffman June 2012
- 3. Message and Media • New ways for people and organizations to connect to each other • Communities enabled by technology • Removes boundaries (distance - geography, age, culture) • Relationships are the glue o Shared interests and reciprocity o Shared connections o Social change outcomes • Social media is simply another way to leverage relationships J Hoffman June 2012
- 4. Who uses social media? • 62% of adults worldwide now use social media • 66 percent of online adults are connected to one or more social media platforms • 50 percent of social media users say they check in to their favorite networks first thing in the morning J Hoffman June 2012
- 5. Warning! Watch our for Information overload! J Hoffman June 2012
- 6. In one day on the internet (2012) • 294 billion emails are sent • 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years) • 172 million people visit Facebook • 40 million visit Twitter • 22 million visit LinkedIn • 20 million visit Google+ • 17 million visit Pinterest • 4.7 billion minutes are spent on Facebook • 532 million statuses are updated • 250 million photos are uploaded • 22 million hours of tv and movies are watched on Netflix • 864,000 hours of video are uploaded to YouTube • More iPhones are sold than people are born J Hoffman June 2012
- 7. What do you use? J Hoffman June 2012
- 8. Overview • Six social media concepts/sites • All available through the internet • All free with subscription • You decide: o What to get involved in o How much time to spend on it J Hoffman June 2012
- 9. Social Media Blogs & RSS Facebook Linked In J Hoffman June 2012
- 10. Social Media Twitter Pinterest Wordle & Resources J Hoffman June 2012
- 11. Getting Started Tips • Find out which friends & supporters are already on social networks • Don’t do it alone - Get expert help from staff, volunteers, board • Start small and don’t scatter your efforts, • Do one site, well • Make a good first impression • Communicate on a regular basis – VERY IMPORTANT! J Hoffman June 2012
- 12. Blogs • Short for web-log • Online personal journal, can contain descriptions, reflections, opinions, comments, hyperlinks • Updated frequently or periodically • Often on specific subject or theme TIP: • Read blogs before becoming a blogger J Hoffman June 2012
- 13. Blog Example J Hoffman June 2012
- 14. Blog Example J Hoffman June 2012
- 15. RSS • Really Simple Syndication • An easy and time-saving way to keep up with blogs • Requires a reader and subscriptions J Hoffman June 2012
- 16. Google Reader example J Hoffman June 2012
- 17. Facebook • Facebook is a free social networking service and website launched in February 2004. • In February 2012 Facebook had 850 million users, 31% check in more than once a day • Millions of people use Facebook everyday to keep up with friends, upload photos, share links and videos, and learn more about the people they meet. J Hoffman June 2012
- 18. Facebook terminology • Profile – a summary for individuals, used for two way interaction with friends • Page – for nonprofits to promote organization or mission. One way broadcast – also called a ―fan page‖ • Group – Community of people on Facebook, membership based on group criteria • Friends - individuals who have mutually agreed to be Facebook friends. Friends can view profile information, follow each other’s postings, post on each other’s wall, etc. • Like – is a way to show approval or to connect to a page. (Used to be ―Become a Fan‖) J Hoffman June 2012
- 19. Facebook and Nonprofits Top uses of Facebook for nonprofits: • Awareness o Build awareness for organization or program • Base Building o Getting ―Likes‖ for your Facebook page • Other Calls to Action o Volunteer, Sign a petition, attend a free event • Fundraising o Get donations or recruit peer to peer fundraisers www.NonprofitSocialNetworkSurvey.com J Hoffman June 2012
- 20. Facebook example J Hoffman June 2012
- 21. Linked In • In February 2012 LinkedIn had 135 million users • There are over 124,000 nonprofits on LinkedIn • Nonprofits use Linked In to : o spread awareness o find the right resources and information to help your cause. • Join groups that share your cause and advocacy • Post news on your organization and cause J Hoffman June 2012
- 22. Linked In example: American Red Cross J Hoffman June 2012
- 23. Linked In Services: Nature Conservancy J Hoffman June 2012
- 24. Linked In Groups posting J Hoffman June 2012
- 25. If you use Linked In • Encourage staff and board to create 100% complete profiles with pictures! • Create a ―company‖ page • Tell supporters about your work by filling out the services tab on your Company Page. • Strengthen your brand by asking supporters to add your page the Volunteer and Causes section. J Hoffman June 2012
- 26. Twitter • Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? • In February 2012 Twitter had 500 million registered users (approx 200m active) • Used for awareness, inspiration, insight, and personal J Hoffman June 2012
- 27. Twitter terminology • Tweet - an online posting, or "micro- blog" created by a Twitter user. A tweet is limited 140 characters. • Hashtags - The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. • Retweeting - To repost another user’s tweets J Hoffman June 2012
- 28. Twitter example J Hoffman June 2012
- 29. Pinterest • Online image collages – create and share • Image based (appealing) • In February 2012 Pinterest had 10.4 million users • 1.5 million unique users average of 15 minutes a day • Use for: o How tos o Tutorial o Photos o Testimonials J Hoffman June 2012
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- 31. J Hoffman June 2012
- 32. Wordle.com • What’s a wordle? • A Wordle is a visual representation of words. • A fun way to show your o Mission o Vision o Programs and Services • Wordle lets you choose your colors and play with the layout J Hoffman June 2012
- 33. Wordle example J Hoffman June 2012
- 34. Social Media Recap • New mediums for your message • Networks – collections or people and organizations connected to each other • Social media is a way to leverage relationships • Relationships are the glue o Shared interests and reciprocity o Shared connections o Social change outcomes J Hoffman June 2012
- 35. Keep in Mind • Find out which friends & supporters are already on social networks • Start small • Don’t scatter your efforts, do one site, well • Make a good first impression • Communicate on a regular basis • Prepare to lose control • Devote staff support to social networks • Make the ask specific and easy J Hoffman June 2012
- 36. Taking Action • Focus • Grab Attention • Engage • Make it easy! o Make the ask small, specific and concrete o Easy to follow instructions o Provide a template • Encourage sharing and re-use J Hoffman June 2012
- 37. Resources 2012 Report on Social Media www.NonprofitSocialNetworkSurvey.com How to Create a Nonprofit Facebook Page http://www.youtube.com/watch?v=qDWNXIcRASQ&feature=related RSS In Plain English http://www.commoncraft.com/video/rss CauseWired by Tom Watson demystifies Web 2.0 community tools — like Facebook — and helps activists and social change agents mobilize and raise awareness about their mission. Ultimate Guide to Mastering Pinterest for Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate- Guide-to-Mastering-Pinterest-for-Marketing.aspx%5D Seven Things That Make Twitter Even More Relevant http://smedio.com/2011/12/08/seven-things-that-make-twitter- even-more-relevant/ J Hoffman June 2012
- 38. Thank you! Questions? J Hoffman June 2012
Notas do Editor
- 62% of adults worldwide now use social media66 percent of online adults are connected to one or more social media platforms50 percent of social media users say they check in to their favorite networks first thing in the morning
- See also http://thesocialskinny.com/100-social-media-statistics-for-2012/
- To repost another user's message on the social networking website Twitter.On 140 characters:brevity is the soul of witForces us to stop, reflect, and often edit the material we’re trying to shareappreciate all the value and meaning that can be packed into a small space Platform agnostic