Heather McElrath

Washington D.C. Metro Area United States

Director of Communications

Advertising / Marketing / PR

Brought in to modernize entire portfolio of communications tools to create one look and feel for all external-facing communications, including e-mail, brochures, presentations and online. • Manage media relations of nearly 100 Tier 1 and trade reporters • Eliminated printed bi-weekly newsletter for an approximate $5,000 annual savings. Now use Constant Contact to manage and measure results (average open rates 25 percent). • Established and growing social media outreach using Hootsuite (approximately 700 Twitter followers). • Led $20,000 website redesign and implementation with a focus on improved usability, member-only section, online learning, and improved engagement. • Condu...