This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas: Technology: PCs, handhelds, mobile devices and applications, etc. Telecommunications: Network-enabled services, broadband, high-speed data, cellular Digital media: E-commerce, video, mobile Heidi will cover sources from government, market research, associations, the news media, and blogs

1. Heidi Longaberger
Rocky Mountain SLA
Oct. 19, 2011

3.  Communications Industry
◦ Telecommunications: Voice, cellular, data networks and
infrastructure
◦ Technology: Software, devices, applications
◦ Digital Media: E-commerce, video, mobile, online services

4.  Government/Economic Organizations
 Market Research
 Trade Associations
 News/Blog Sites
 Statistics Grab Bag

5.  My go to for “counts”
 Data on the basics: users, lines, subscribers,
demographics, financials, ownership
 Analytical tools: charts, maps, graphs

6.  Tools & Data menu: www.fcc.gov/tools-data
◦ 40 specialized databases (Cable, Equipment
Authorization, Antenna, Ownership)
◦ Maps by State: Spectrum licenses, Universal Service
Fund, broadband
◦ Over 150 data sets
◦ ARMIS database financial and operational data of local
exchange carriers
◦ Communities & cable operators by State

7.  Bureaus and Offices: www.fcc.gov/bureaus-
offices
◦ Media Bureau – Broadcast, Radio, TV
◦ Wireless Telecommunications Bureau
◦ Wireline Competition Bureau
◦ International Bureau – Global spectrum and satellite
programs

8. www.fcc.gov

9. www.fcc.gov

10. www.fcc.gov

11.  Division of the Dept of Commerce
 National Broadband Map: www.broadbandmap.gov
◦ Government‟s goal to bring broadband to all US
◦ 25 million records of information
◦ State, county, zip, census region
◦ Types of Technology (DSL, Cable Modem, etc), Speeds
Available, Service Providers, Demographic

12. NTIA Broadband Map – Arapahoe County, CO

13. www.broadbandmap.gov

14.  Non-profit dedicated to representing the State public service
commissions
 Map and detailed profile of all State Utility Commissions
websites: http://www.naruc.org/commissions.cfm
 Database of resources – Position papers, technical briefs,
webcasts, white papers

15.  European Commissions statistics arm (EU and candidate
countries)
 Science, Technology & Innovation: Information Society section
◦ Tracks Information and Communications Technologies (ICT)
 Data: by enterprise and household
 Charts, graphs, metadata for analysis
 Download comprehensive Database by years in Excel, Access

16. EuroStat Information Society

17. EuroStat Information Society: Main Tables

18. Eurostat Data Mapping feature

19.  Developed and developing countries: UN Members
 World Telecommunications/ICT Database Online
◦ 140+ telecom stats/200 economies - $480/yr
 Annual Yearbook of Statistics: pdf $77
 “Free Statistics” page www.itu.int/ITU-D/ict/statistics
 ICT Eye custom report tool: www.itu.int/ITU-
D/ICTEYE/Reports.aspx
 Variety of free reports: “Measuring the Information Society
2011”
 Links to country telecom agencies/statistical offices

20. ITU “Free“ Page

21. ITU ICT Eye

22. ITU World Telecommunications Indicators

23.  Independent organization
 Economic and social well-being of people
 34 member countries; mostly developed some
emerging countries
 OECD Broadband Portal

24. OECD Broadband Portal

25. OECD Broadband Portal

26.  Financial and technical assistance to developing
countries
 Databank of World Development Indicators:
data.worldbank.org/topic/infrastructure
◦ DataBank appears to cover most countries
◦ Choose by country and a number of ICT
indicators

27. The World Bank DataBank

28. The World Bank DataBank

29.  Country Profiles include infrastructure:
access lines, cellular, broadcast media,
internet
 For most if not all countries

30.  Qualitative and quantitative reports, services,
consulting and analyst access for a fee
 Technology Research “Big 3” IDC, Gartner Group,
Forrester
◦ Assessment reports available on vendor sites (Magic
Quadrant, Forrester Wave, IDC MarketScape)
◦ Social media is creating business model changes
 Upstarts: GigaOm and TechCrunch

31.  Social Media Efforts:
 Gartner Insight: Resource center offering free, but
very general types of reports, webinars
 Blog Network: Over 50 analysts
◦ Feedback, questions and debate welcomed
◦ Get some “informed opinion” on technology topics
 Non-subscribers welcomed

32.  “Free” Market Research – not really free
 Magic Quadrant ($1,995): Dozens of market
sectors are covered…”Corporate Telephony” and
“Cloud Infrastructure Software.”
o MarketScopes: “Mini Magic Quadrants”
 Hype Cycle ($1,995): Graphic representation of the
maturity and adoption of technologies and apps.
◦ FREE copy of Hype Cycle for Emerging Technologies
Summary Report, 2011

33. www.gartner.com Gartner Blog

34. Gartner Magic Quadrant

35. Gartner Emerging Technologies 2011 Hype-Cycle

36.  Rackspace
 GigaOm
 Rackspace
 Gartner
 Savvis
 GoGrid
 NetworkWorld
 VMware

37.  Social Media Efforts:
◦ Forrester Communities: Promoting analyst interaction
within a forum.
◦ Offer more content to their registered clients than the
public user.
Free Research Section - General topics; “Overview: Enterprise
Content Management”
Market Report: The Forrester WaveTM
The Forrester WaveTM ($2,495): vendor and technology
assessment tool includes an Excel spreadsheet for
product/competitor comparison.

38. The Forrester WaveTM

39.  Social Media Efforts:
 IDC Insights Community:
◦ Best example of embracing the spirit of social media
◦ Non-subscribers can engage with analysts through forum
and blog
◦ Webinars, analyst presentations and even a few (general)
reports.
 Market Research:
 IDC Marketscape ($15,000!): Vendor and market assessment

40. IDC‟s Insights Community Forum

41. IDC‟s MarketScape

42.  GigaOm provides both news and analysis
◦ “Pro” version for only $299 per year-detailed reports and
analyst interaction.
◦ Model serves the “market gap”
◦ Analyst network enhances objectivity
 TechCrunch describes itself as a media property
◦ Acquired by AOL in 2010
◦ Focus is on profiling start-ups, reviewing Internet products
and reporting on almost real-time tech news.
◦ Sister site CrunchBase is an open statistical resource for
technology companies and transactions.

43.  Sector and region specific
 For the professional member and the public
at large
 Public policy, white papers, reports,
surveys, data resources, experts

44.  “Representing its members with policy makers in the
Executive Branch, in the Federal Communications
Commission and in Congress.”
 Wireless 101: Industry Statistics, QuickFacts, Semi-Annual
Survey
 SmartBrief: Daily brief of top news delivered to email
 Position Papers – “Innovation and Competition Overview,” or
“Net Neutrality Overview”
 Reports :$450 on “Wireless and Wireline Industry Comparison
Report,” „Wireless Subscriber Report – Year End 2010”

45.  Represents the global information and communications
technology (ICT) industries
 Standards development, government affairs, business
opportunities, market intelligence and certification
 “Annual Market Review and Forecast“ not inexpensive:
non-members $1600
 Free publications
◦ Annual “Playbook” ICT economic trends and policies
◦ Cloud Computing and Smart Grid Policy Studies

46.  “Learn all about cable technology, programming
and new developments in the industry”
 Industry data selection
 Directory of Cable Operators, Cable Networks,
Cable Suppliers

47.  “The Broadband Association”
 Industry Stats – usage, investment, penetration,
primarily residential
 Directory of State Telecommunications
Associations

48. Rural Associations
National Telecommunications Cooperative Association (NTCA):
www.ntca.org
 Rural telecom companies and coops
 New Edge - blog for rural telecom professionals
 Smart Grid Resource Center provides articles, videos, research
National Exchange Carrier Association, Inc. (NECA) :
www.neca.org
 Membership association of U.S. local telephone companies
 Trends Report - state of rural telecom technology deployment

49. A Few Others
 Personal Communications Industry Association (PCIA):
www.pcia.com
◦ “The Wireless Infrastructure Association”
◦ TowerSource – database of towers and collocation assets
www.towersource.com/default.aspx
 Online Publishers Association (OPA): www.online-
publishers.org
◦ Trends affecting the digital landscape
◦ Ongoing list of full-text internet industry research reports
from reputable sources (mobile, social, online advertising)

50. Online Publisher‟s Association – Industry Research

51.  Varied in focus and format
 Near real-time

52. Techmeme: www.techmeme.com
 News and blog aggregator of the most read stories
 Their own algorithm and human editorial team
 Basic, searchable
 Mini-Techmeme for simple mobile
 Techmeme Mobile for smartphones
 Techmeme Leaderboard - sources most frequently
posted

53. http://www.techmeme.com/lb Techmeme Leaderboard

54. Silobreaker: www.silobreaker.com
 Technology “silo”
 One step beyond aggregation
 “Tools that make sense of the news flow”
◦ Suite of widgets and infographics for analysis
◦ Filters
 Premium service: Media monitoring w/single
monthly flat fee

55. www.silobreaker.com, Search on „iPad‟

56. Other News Sites:
 Light Reading: www.lightreading.com
 NetworkWorld‟sTech Centers:
www.networkworld.com/topics/index.html
 Connected Planet Online: connectedplanetonline.com/
 FierceTelecom: http://www.fiercetelecom.com/
 All provide webinars, white papers, blogs, news
 All „networking‟ related – fiber backhaul, mobile
apps, infrastructure management

57.  Focus on “Digital Media”

58.  Media, applications, mobile, e-commerce, interactive, devices
 Compendium of research from reputable sources
◦ eMarketer, Gfk MRI, Experian Hitwise, comScore
 Charts and Data: Downloadable into Excel
 Editorial staff provides analysis
 Daily email or newsletter

59. www.marketingcharts.com

60. www.marketingcharts.com

61.  Digital media and marketing measurement and
intelligence
 A lot of tools and services for $$$
 U.S., European, Japan and Canada
 comScore Data Mine
◦ Bite-sized “data gems” graphical representations from
their data, searchable, emailed daily
 Blog – introduces new findings

62. www.comscore.com

63. Experian Hitwise: www.hitwise.com
 Online consumer behavior and search marketing
 Data Center – Stats on Internet usage overall and by industry
 Reports on the online industry per industry or competitor: $695
eMarketer: www.emarketer.com
 Internet market research, statistics and analysis
 Attractive graphical analysis
 Oft-quoted and cited in other digital media offerings
 Daily newsletter features analysis on a topic with chart

64. www.eMarketer.com

65. ClickZ: www.clickz.com
 Search engine, audience, traffic, online stats
 “Top 25 U.S. Online Properties, June 2011”
 “YouTube Gains on Facebook in the U.K.”
StatCounter Global Stats: gs.statcounter.com
 Search Engine, Mobile browser, OS, Mobile Search stats by
region or country
 Use their own measurement algorithm
 Can save, download into .csv or embed the data

66. gs.statcounter.com

67.  IPTV, Pay-TV, cable and broadband
 Regional and country focus outside of North America
 Market Maps Full Package per country: $150
 TV Market Database;120 indicators: $$
 Free: Newsbriefs, older market maps, Top Ten Lists of the
market

68. www.e-mediainstitute.com

69. www.e-mediainstitute.com

70.  One of seven projects of the Pew Research Center
◦ Nonpartisan, nonprofit "fact tank”
 Poll and survey data: downloadable
 Broadband, mobile, technology user types, digital
divide, future of the internet, Web 2.0
 Sociological and demographic angle
 Statistics, infographics, trend data
 Find an Expert – list the authors and their specialties

71. www.pewinternet.org

72. 303-806-0625
Heidi@LongabergerInfo.com