Linked infor business jonesboro july 2012
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PowerPoint presented in Jonesboro, AR Thursday, July 26th on Fundamentals of LinkedIn for small businesses by the Arkansas State University Small Business and Technology Development Center.
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Linked infor business jonesboro july 2012
- 1. LinkedIn Basics For Business The Professional Social Network Presentation Herb Lawrence ASU SBTDC Center Director Special Thanks to Our Sponsors
- 2. What Is LinkedIn? ∗ 101.7 million Professionals in 200 Countries! ∗ 38.8 million in the United States ∗ Executives from all Fortune 500 Companies are members of this network. ∗ Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts! ∗ http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded
- 3. Social network for businesses and Professionals LinkedIn Stats 2012 Of course love to connect with you on LinkedIn
- 4. Why Online?
- 5. First Things First – Join LinkedIn ∗ http://www.linkedin.com ∗ Have your recent resume ready! ∗ Company Names, Dates, Education ∗ Summary of Experience gained at each job or school! ∗ A professional headshot, or recognizable photo! ∗ Don’t be too casual with this photo, this is a professional social network– not Facebook.
- 6. What Are My Goals? ∗ Why am I here? ∗ What do I want to accomplish with LinkedIn? ∗ What is my “VALUE PROPOSITION? ∗ How are others using LI in my Industry? ∗ How much time to dedicate? ∗ How does LinkedIn fit into my Overall Marketing Plan?
- 7. Profile Completeness: What You Need To Get 100% ∗ Current Position ∗ At Least: 2 Past Positions ∗ Your Education ∗ Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!) ∗ Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!) ∗ Your Specialties ∗ At least: 3 LinkedIn Recommendations
- 9. Finding Connections ∗ Search for People. ∗ Import E-Mail Address Book ∗ Invite people to connect with you on LinkedIn. ∗ Start with your community – search for your professional circle first. ∗ Introduce Yourself – send messages to members of your industry or community that you have yet to meet.
- 10. Share Your LinkedIn URL ∗ Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts. ∗ Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better! ∗ Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!
- 13. LinkedIn Toolbar – Internet Explorer & Firefox
- 14. LinkedIn Mobile
- 15. Share On LinkedIn Button
- 16. Status Updates: What Should You Share? ∗ Latest Projects or Events You Are Showing ∗ Your latest specials, deals or news ∗ Tips for your customers/support info ∗ Links to your business online: ∗ Facebook Page ∗ Twitter Account NO MORE!!!!!! ∗ Website Update around 3 times a day – Morning, Afternoon, Evening*
- 17. LinkedIn Answers- Build Credibility o r e tit o mp rC Y ou
- 18. How To ‘Answer’ Questions On LinkedIn ∗ http://www.linkedin.com/answers ∗ Login To LinkedIn ∗ Look On Left Hand Side For The Word ‘Browse’ ∗ Browse the Categories ∗ Look to for your industry topic/specialty ∗ Choose a Question You Want To Answer ∗ Click The Yellow Answer Button Type your answer, spell check & provide sources!
- 19. Becoming An Expert ∗ First you have to answer some questions. ∗ Offer clear & concise terminology in your answers. Avoid Industry jargon. ∗ Answer more than one question – be heard and have something valuable to say. ∗ The more questions you answer, the more likely you will receive expertise in that field based on your solid content. ∗ The person who asks the question, chooses the best answer among the many replies.
- 20. Let’s Take A Look At LinkedIn! ∗ http://www.linkedin.com
- 21. Let’s Take A Break!
- 22. What is Good Content ∗ Educates ∗ Informs ∗ Entertains ∗ Provides Value ∗ Builds Trust ∗ Creates Relationships…then ∗ SELLS……
- 23. Why Good Content Matters
- 24. How to Spread Content ∗ Video ∗ Images, pictures – ∗ Articles ∗ Infographics ∗ eBooks/White Papers ∗ Webinars ∗ Podcasts ∗ Coupons/discounts/special offers Know how subscribers in different networks PREFER to receive your content
- 25. Company Profiles ∗ Follow other Companies – local, industry, or partners. ∗ Search for Jonesboro, Paragould, Memphis companies who are already set up on LinkedIn. ∗ Set-Up Your Own Company Profile- (only one person needs to do this!) ∗ Get your employees who are active on LinkedIn involved with the company profile! These can be a little tricky – be sure to download this PDF before you get started! PDF File To Create Company Profiles http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf
- 26. Setting Up Your Company Profile ∗ BE SURE YOU READ THE DIRECTIONS! ∗ Use your WORK email- @astate.edu ∗ You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.) ∗ Shrink Your Logo – 100x60 pixels ∗ Pick the BEST Company Type & be honest about the size!
- 27. Small Business Tips via LinkedIn Here’s some fun & helpful LinkedIn Video Tutorials for Small Business! ∗Episode 1: You and Your Company: http://youtu.be/uRGM0T43gLc ∗Episode 2: You and Your Customers: http://youtu.be/inWR2J3Bzko ∗Episode 3: You and Your Team: http://youtu.be/B9YpRdTVOyk ∗Episode 4: You and Your Reputation: http://youtu.be/cRUtmZefW0c ∗Episode 5: You and Your Funding: http://youtu.be/BIxHa7DXxr4
- 28. Don’t Forget … ∗ Keywords, Keywords, Keywords! ∗ Company Specialties are really important! ∗ Discuss with your owner & fellow employees what your Company Description should be! ∗ No ESSAYS! Be direct, professional & simple! Its like a first impression- make it count!
- 29. Don’t Give Up! ∗ Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages! ∗ Seek out those who would recommend you, too! ∗ Update your LinkedIn Status– share your professional news! ∗ Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger!
- 30. Tools to Save Time ∗ Hootsuite.com ∗ Buffer.com Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”
- 31. Connect with Us ∗ E-mail hlawrenc@astate.edu ∗ Facebook http://www.facebook.com/asu.sbtdc ∗ Facebook http://www.facebook.com/herb.lawrence ∗ Twitter http://www.twitter.com/asbtdc_asu ∗ LinkedIn http://www.linkedin.com/in/asusbtdc ∗ Google Plus https://plus.google.com/u/0/116773498364928584762/ posts ∗ Oh… or call me (870) 972-3517
- 32. Thanks Again -- ASBTDC Online: Facebook: http://www.facebook.com/ASU.SBTDC Twitter: http://twitter.com/asbtdc_asu Blog: http://www.asbtdc-asu.com/ Connect with Herb on LinkedIn: http://www.linkedin.com/in/asusbtdc Thanks For Coming!